- GM uses currently two brands in the European market for its passenger cars: Opel ( Vauxhall in the UK ) and Chevrolet. Both brands offer sedan models and SUVs.

- Opel sedan vehicles (A, B, C, and D segments) are produced in Europe while the Opel SUVs (segment B and D) are produced in Korea in a Chevrolet plant (former Daewoo plant).  Chevrolet  sedan vehicles and SUVs are imported from Korea, with the exception of Malibu (sedan segment D ), Camaro and Corvette (sport coupes) that are produced in the USA and are imported from this country.

- The launch of the Chevrolet brand in Europe in the early 2000s (rebadging of Daewoo models) failed to boost sales of GM group on the continent. The increase in sales of Chevrolet in Europe from 2002 to 2007 did not offset the drop in sales of Opel  Worse, the drop in sales of Opel from 2007 to 2012 (nearly 600,000 sales in less than five years ) was accompanied by a parallel decline in sales of Chevrolet .

- Undifferentiated positioning of the two brands in the same segments resulted in cannibalization of Opel and Chevrolet.
GM considered  then to reposition the two brands (Opel preferably as Premium and Chevrolet  preferably as low price). But finally the decision was taken to give up  the Chevrolet brand in the European market in 2016 and leave the way open for Opel  to represent GM in Europe. Chevrolet will  continue to be used in all parts of the world where Opel is not present . The fact that all Chevrolet brand vehicles were imported while Opel plants suffer from overcapacity in Europe weighed in the balance. The question now is whether Opel will recover market share of Chevrolet, which is not guaranteed.

  

- AvtoVAZ (Lada) began producing cars in Russia in 1970. The first models were derived from the Fiat 124 that was manufactured in Italy from 1966 to 1974 . Known in Europe under the name Jigouli, over 17 million units of these models were produced until its extinction in December 2012. Then AvtoVAZ expanded its range by launching the Niva (a compact SUV) in the 70s, the Samara (segment C sedan) in the 80s. More recently it started producing the Priora (segment C sedan), the Kalina (segment B sedan) and the Granta (segment C sedan).The Russian manufacturer will cease to produce the Lada Samara five-door hatchback by December 2013. This model will be replaced by the LadaGranta hatchback.

- Since its acquisition by the Renault-Nissan group, AvtoVAZ pursues the industrial agenda set by its new owner.The agenda states that the carmaker must renew all its current models by 2020 and they must all be based on the engines and platforms of the group. This is why in 2012, AvtoVAZ launched the Largus estate based on the first generation of Dacia Logan estate.

- Future AvtoVAZ models should be based on existing Dacia models and will use Dacia platforms and engines. In terms of engines, AvtoVAZ has began producing K4 engines from the Renault brand: 300 000 units should be assembled in 2014. Currently, these engines are imported from Romania. As AvtoVAZ production rate increases in Russia, deliveries from Romania will be reduced.
K4 engines manufactured by AvtoVAZ will equip almost all B0 vehicles (the code name for the Entry family)
assembled by AvtoVAZand Renault Avtoframos in Moscow.