The evolution of global production of the first 12 carmakers

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The evolution of global production of the first 12 carmakers
 
- From the evolution of the global production of the twelve first leading carmakers, it appears that Volkswagen, GM and Toyota groups should complete the 2013 year side by side (according to the Inovev forecast, calculated from the first 10 months) . Volkswagen Group could become the first carmaker in the world, very close to GM and Toyota, and five years ahead of its objectives. This performance is mainly due to the strong increase in sales in the Chinese market.

- The fourth and fifth global automakers Renault-Nissan and Hyundai-Kia will also end the year side by side, even if the Franco- Japanese group appears in better position to beat the Korean group.

- The Ford group, after a sharp drop between 2002 and 2009 (like the GM group) due in part to the sale of Volvo, Jaguar, Land Rover, Aston Martin and the removal of the Mercury brand,  has grown again since 2009 and consolidated its sixth place globally (it was formerly second).

- The Fiat -Chrysler group is in seventh position.  Although the creation of this group  dates from 2011, Inovev  has summed up production of Fiat and Chrysler between 2002 and 2011 for a better reading of the history. Chrysler was before 2008 integrated into Daimler group.

- PSA is the only carmaker in the top 12 global manufacturers to decline since 2010.


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Why are Renault-Nissan-Mitsubishi working together?

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Why are Renault-Nissan-Mitsubishi working together?
 

- In the U.S. market Mitsubishi sales have declined substantially over the past decade, tothe extent that its presence seems unsure in the medium term. The marketing of Mitsubishi models using a Samsung base (segment C and segment D), should replace the Lancer (segment C) and Galant (segment D) that are no longer popular models. The Japanese manufacturer could thus relaunch it's sales on this market without investing in the development of new models. As far as Renault-Nissan are concerned, the Samsung SM3 and SM5 are only sold in South Korea and Europe (under the Renault brand) and this would therefore increase the groups' sales.


- Mitsubishi is a step ahead in the field of Kei Cars, historically marketed in Japan, but has not successfully developed sales of its electric vehicle (I-Miev). Renault-Nissan for its part is not present in the field of Kei Cars but has a mastery of the technology of electric vehicles thanks to the Nissan Leaf and Renault Zoe. This cooperation is thus complementary in order to market an electric Kei Car.


- Renault-Samsung has underexploited production capacity in Korea (Pusan) which could be optimised with the exporting of the SM3 and SM5 models to America. Mitsubishi on the other hand, has underexploited production capacity in Japan that could be used for the manufacturing of small models for the Renault-Nissan group (including electric Kei Cars).


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Mitsubishi will be collaborating with the Renault-Nissan group

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Mitsubishi will be collaborating with the Renault-Nissan group
 

- The Renault-Nissan group and Mitsubishi Motors Corporation have announced their intention to work on several common projects regarding:


1. Marketing, as a first step they will market two sedan cars under the Mitsubishi brand from the Renault range: 

• a segment D sedan produced at the Renault-Samsung Busan plant in South Korea manufactured for the United States and Canada (One could imagine it being a Samsung SM5/Renault Latitude).

• a C-segment sedan whose place of production has not yet been defined (maybe a Samsung SM3/Renault Fluence).


2. Sharing technology on electric vehicles and on the latest generation platforms. Thus, the existing cooperation between Nissan and Mitsubishi Motors Corporation (under the joint venture NMKV) would be extended to the Renault-Nissan alliance. Nissan and Mitsubishi have developed a common platform for the "Kei-cars" segment, specific to the Japanese market. The cooperation between Renault-Nissan-Mitsubishi will be able to enjoy the benefits of a model produced on this platform. The car is destined for the global market and an electric version will also be marketed.


3. The sharing of production capacity.


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The Ford Ka could have offspring

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The Ford Ka could have offspring
 
- Up until today, there are just two Ford Ka: A model produced and sold in Europe and an other produced and sold in Brazil. Both models have seen their sales fall by 50%  between 2009 and 2013. Ford was thinking of discontinuing them, but finally the manufacturer said that it might reconsider its decision due to the launch of the Ka Concept in Brazil.

- The concept comes as a five-door hatchback car, smaller and cheaper than the Fiesta, this implies that the sale price would be close to that of low price models.

- The first production will be launched in Brazil by 2014 and marketed throughout South America, the future Ka could then be produced in India and sold throughout Southeast Asia. If Ford estimates there is a market for this type of model in Europe, it could also be produced and marketed there. The plant that would be engaged in the manufacturing of the future Ka would be the Ford factory of Craiova (Romania), where production costs are low.

- In Europe, it would replace the current Ford Ka, based on the platform of the Fiat 500, which has only three doors and is manufactured at the Fiat plant in Tychy (Poland). This model is reaching the end of its life after a quiet sales period (less than 400 000 units sold since 2008). The first generation model was produced in Valencia (Spain). 1.5 million units were sold between 1996 and 2008.


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Hyundai-Kia plans to sell 350 000 hybrid vehicles between 2011 and 2015

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Hyundai-Kia plans to sell 350 000 hybrid vehicles between 2011 and 2015
 
- The Hyundai-Kia group has been marketing hybrid cars in the United States and Korea since 2011. That same year Hyundai launched the Sonata Hybrid (segment D) and launched the following year the Kia Optima Hybrid (segment D). The two cars share the same platform and the same engines. The Hyundai-Kia group accounts for 2% of the world hybrid market.

- In two years, Hyundai-Kia has sold 80 000 hybrid cars in the United States and 70 000 in Korea, a total of 150 000 units.

- In Korea, the groups' hybrid models represent 3% of the Korean market (compared to 7% in the United States and 14% in Japan). These hybrid models meet a demand that diesel engines fail to fulfil, because diesel engines are traditionally non existent in the Korean market. In their country of origin, the Sonata and Optima Hybrid models represent nearly 20% of Sonata and Optima sales.

- In the first ten months of 2013, sales of the Sonata hybrid fell by 6%, and the sales of the Optima Hybrid fell by 20%, while the Korean market increased by 11.8% over this period, sales of D segment cars on the market stagnated (the Sonata and Optima all motors combined represent 75% of D segment sales in South Korea).

- The group maintains its goal of selling 350 000 hybrid cars worldwide between 2011 and 2015.


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