The European market (17 countries) in 2013

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The European market (17 countries) in 2013
 
- The European market 17 countries (Western Europe) has decreased by 2.7% over the first 11 months of 2013 compared to the first 11 months of 2012 and could therefore end the year with a decline of between -2.5% and -3%.

- 4 carmakers have made progress over the 11 first months of 2013: Renault-Nissan Group (+0.9%), Daimler Group (+4.3%), Tata Motors Group (+10.0%) and Mazda (16 , 6%). All other manufacturers have lost market share, including the PSA Group (-10.0%), the Fiat-Chrysler Group (-7.5%), the GM Group (-5.3%), the Ford Group (-4.9%) the Geely Group (-3.2%), the Toyota Group (-2.1%), the Hyundai-Kia Group (-1.3%), the VW Group (-0.8%), the BMW Group (-0.2 %).

- Figures per models are only available for the first 9 months of 2013. Regarding PCs, the VW Golf remains the market leader and is far ahead of the Ford Focus, Renault Clio, Ford Fiesta and Renault Megane. The Renault-Nissan group is the only one to get three models in the top ten in 2013 (the Nissan Qashqai is in tenth place). It should be noted that this year, the Opel Astra is no longer ranked in the top ten and that the Fiat 500 has arrived in the top ten which precedes the Panda within the Fiat-Chrysler group.

- Regarding LCV (under 2.5 tonnes), VW and PSA each place two models in the first four places, and the Renault-Nissan group has got two models in 6th and 7th places. LCVs of over 2.5 tonnes (like the Mercedes Sprinter, Renault Master or VW Crafter) are not included in these figures.


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European generalist brands are gradually abandoning segment D

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European generalist brands are gradually abandoning segment D
 

- European generalist brands are gradually abandoning segment D (upper midrange) that is becoming increasingly the signature of German manufacturers in the European market.


-Premium German manufacturers have indeed monopolized almost all of this segment thanks to the BMW 3 Series and 4 Series, Audi A4 and A5, Mercedes C Class and CLA, and also thanks to the Volkswagen Passat and CC . Not to mention the SUV market.


- On the graphs below, we can see that from one generation to the next segment D models from the Ford, Opel, Fiat, Peugeot, Citroen and Renault brands have seen their influence decline to finally account for (in Europe) only 430 000 units produced in 2012 and less than 410 000 in 2013 (against 1.2 million in 2000 and 1.85 million in 1990).


- French segment D models (Renault Laguna, Peugeot 508, Citroen C5), which now account for the high-end range of French cars, seem doomed in the short term. On the other hand it can still develop in China where segment D models are very popular and not just for the benefit of German brands. Japanese and Korean manufacturers achieved in fact in this market significant scores thanks to their segment D cars (sedans and SUV).


- Meanwhile Ford and Opel achieved a very modest score with the Mondeo and Insignia , both in Europe and China. Fiat abandoned this segment after the end of the Marea production in 2010.


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PSA is considering returning to Nigeria

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PSA is considering returning to Nigeria
 
- Due to a tightening of importation rules and legislations concerning new vehicles in Nigeria , the PSA Peugeot Citroën group is studying the possibility of assembling once again vehicles in this country, the group already owns a factory there that has not been operational since 2006. Nigeria has always been a historical territory for Peugeot since the 60s and it is a market with great potential, especially because of substantial amount of resources and population, even though in recent years it has sold on average only 30 000 new vehicles per year.

- Peugeot opened a plant there in the late 1960s. The French manufacturer assembled up to 100 000 vehicles a year from spare parts (CKD) sent from France (mostly Peugeot 404, 504 and 505).

- In 2006, Peugeot wanted to disengage and hence sold the factory to the Nigerian state that reassigned it as a centre for repairs and reconditioning of used vehicles (Nigeria's main market is for used vehicles).

- In 2012, 30 000 new vehicles (all brands) were sold in Nigeria and 16 000 in the first half of 2013, according to the IOMVM the (International Organization of Motor Vehicle Manufacturers).

 


- Peugeot launched in 2012 a model designed specifically for emerging markets, the hatchback 301, which could correspond to the current needs of the market.


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China strengthens its global leadership every month

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China strengthens its global leadership every month
 
- After a flying start in the early 2000s, China became in 2010 the first global market, and the largest producer of automobiles in the world as well.

- This year, the Chinese market accounted for 18 million new vehicles (PC + LUV),  to compare to 15.3 million units in Europe (EU), 11.6 million in the United States and 5 million in Japan.
In terms of production, China accounted in the same year for 17.1 million vehicles (PC + LUV), to compare to 17 million units in Europe (EU), 9.6 million in Japan and 7.8 million in the United States.

- Since 2009, does China continue to increase its share in terms of production in the world, or does it suffer from competition of new emerging countries (such as South East Asia countries) ?

- The countries of Southeast Asia accounted for 5% of global automotive production in 2013 ( against 4.5% in 2012 and 2011 and 4% in 2011).

- But this growth does not bite on that of China: the share of China continued to increase from a weighted average of 23% of world production in 2010 to 24% in 2011, 25 % in 2012 and 25% of world production in 2013, far ahead of Europe ( 18%) and the USA ( 13%).


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GM will permanently cease production in Australia by 2017

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GM will permanently cease production in Australia by 2017
 
- A few months after the Ford group (and five years after Mitsubishi) General Motors announced that would end its manufacturing operations in Australia. At the end of 2017, it will stop producing vehicles and engines in this country and also reduce its engineering activities.

- Vehicle production in Australia (all brands) dropped within a few years from 300 000 vehicles per year to 250 000, while the market remains stable at one million units per year (comparable to the levels of Indonesia) exports are very low.

- The decision to cease production in Australia reflects a series of Impeding  and deplorable factors that the automotive industry is facing in this country, including a long lasting strong Australian dollar, high production costs, a small local market that is undoubtedly one of the most competitive in the world, the marketing of models from all countries of the world, including China.

- General Motors currently has two plants in Australia: an assembly plant in Elizabeth and an engine plant in Port Melbourne. Specific to this market the Holden brand (Australian GM subsidiary) will continue to be present, but it will only market renamed vehicles produced abroad .

- In 2018, there will only be one assembly plant left in Australia (owned by Toyota).


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  1. GM and PSA are reviewing their cooperation agreement
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  4. World production per country for the first 9 months of 2013
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