PSA group and Dongfeng create a new brand in China
- 詳細
PSA group and Dongfeng create a new brand in China
- Dongfeng, who is French group PSA’s main partner in China, also works for Renault-Nissan, Honda and Kia. Dongfeng is also a 15% shareholder of PSA.
- PSA was able to develop its sales in this country between 1990 (date of its establishment in China) and 2015 (date of the peak of sales established at 730,000 units). Then the French group experienced a vertiginous fall in sales, from 615,000 units in 2016 to 385,000 in 2017 and 275,000 in 2018.
- Oddly enough, Dongfeng, which distributes models under its own brand, also saw its sales rise sharply and plunge from 2017, from 740,000 units in 2016 to 695,000 in 2017 and 500,000 in 2018. The drop in sales of PSA and Dongfeng in 2018 is comparable, reaching 28% in both cases.
- To stop this free fall, the two partners decided to launch a new brand, called Fukang, a name recalling the old models derived from Citroën ZX and marketed in China between 1992 and 2009.
- Unlike the old Citroën Fukang, which were thermal-engined sedans, the future Fukangs will be and electric-powered sedans and SUVs, whose first models will be launched in 2019.
- Note that PSA also plans to launch the Opel brand in China over the next decade.
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Chinese Car Registrations in Europe
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Chinese Car Registrations in Europe
- Chinese car registrations in the European market are still very low. Attempts by Brilliance (2005), Landwind (2005), Qoros (2013) and Great Wall (2016) have failed. The Chery brand, which sells its cars in Italy under the DR Motor brand, has not even reached 1,500 sales per year, while the MG brand (which is a subsidiary of the Chinese group SAIC) manages to sell at most 9,000 cars, but only in the UK, thanks to the prestige of the MG brand in that country.
- In total, Chinese car sales are at 0.1% of the entire European market (29 countries), and if sales of the Volvo brand (owned by the Chinese group Geely) are included, the total is only 2.1% of the European market. The Borgward brand (owned by the Chinese group BAIC) had to postpone its establishment in Europe and the brand Lynk & Co (owned by the Chinese group Geely) which was to establish operations in Europe in 2019 also had to postpone its implementation.
- The Lynk & Co 01 and 02 models should have been produced in the Volvo Cars Ghent plant, but Geely decided that the success of the Volvo XC40, which is produced in the Ghent plant, was such that no other vehicles could be added to the lines at the moment. This affirmation is to be put in perspective as the production will not exceed 200,000 units in 2018, while the capacity is 300,000 units. In any case, as a result, the goal of selling 125,000 Lynk & Co models in Europe by 2021 is no longer operative.
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US Vehicle category market share in 2018
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US Vehicle category market share in 2018
- Of the major vehicle categories (PCs and LCVs ) sold in the United States in 2018, SUVs account for 45% of the market, sedans 30%, pickups 16% and minivans 4%. These four categories account for 95% of the US market.
- The SUV category is almost equally divided between Japanese brand vehicles (42%) and American brand vehicles (41%). It is in this category that GM and Ford plan to invest, in order to overtake the Japanese OEMs.
- German brand SUVs and Korean brand SUVs account respectively for 8% and 7% of the SUV market.
- The sedan category is mainly made up of Japanese brand vehicles (47%) which have supplanted American brand vehicles (27%).
- This supremacy should increase in the coming years as GM and Ford groups have announced their decision to reduce their number of sedans. German and Korean brand vehicles account respectively for 13% and 12% of the sedan market.
- The pickup category is mainly made up of American vehicles : 82% are American brands and 18% are Japanese brands. This category is now the only one dominated by American vehicles. Japanese automakers have not yet managed to conquer this market, which is the preserve of American manufacturers. There are no German or Korean pickups marketed in the US market.
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The Toyota Group plans to sell 10.76 million vehicles in 2019
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The Toyota Group plans to sell 10.76 million vehicles in 2019
- A few days before the end of the year, the Toyota Group (Toyota, Lexus, Hino, Daihatsu) announced that it sold 10.55 million vehicles worldwide in 2018 and plans to sell 10.76 million vehicles in 2019.
- These volumes increase 2% in 2018 and 2% in 2019, despite a Chinese market expected to be stable and a US market expected to be down. These two markets account for 35% of Toyota's total sales. Japan accounts for 22% of the manufacturer's total sales. This market is expected to show minimal growth in 2019. The markets that should drive growth are Europe, Russia, Indonesia, Thailand, Australia, Canada and Brazil.
- In Japan, Toyota sold 2.3 million vehicles in 2018 and expects to sell about as many in 2019. The manufacturer traditionally occupies nearly 45% of the Japanese market, ahead of all competitors.
- World number one from 2008 to 2015 - with the exception of the year 2011, when a very strong tsunami in Northeast Japan affected all Japanese manufacturers - the Toyota group lost its title in 2016 to the benefit of the Volkswagen group.
- In 2017, the Toyota group was ranked third in the world, behind Volkswagen group, and Renault-Nissan that had just bought Mitsubishi Motors. In 2018, the Toyota group is expected to maintain its third place in the world, as Volkswagen and Renault-Nissan are expected to each reach a volume close to 11 million vehicles.
- The final results will be known at the end of January 2019.
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続きを読む... The Toyota Group plans to sell 10.76 million vehicles in 2019
In 2018 China's auto market fell for the first time in 20 years
- 詳細
In 2018 China's auto market fell for the first time in 20 years
- The Chinese car market is likely to decline by 3% in 2018 (the first decline in two decades); the final figures will be made public in mid-January 2019. However, Chinese manufacturers expect a stabilization of the market in 2019. The Chinese market would reach therefore a volume of 28 million vehicles in 2018, and the same volume in 2019, divided into 23.6 million passenger cars and 4.4 million commercial vehicles.
- In 2018, 57% of models sold come from J.V.s (joint ventures with foreign manufacturers) while 43% come from Chinese manufacturers ( vs 41% in 2017). Thus, among the top 20 models sold in China in the first 10 months of 2018, five come from exclusively Chinese manufacturers (2 Geely, 1 Wuling, 1 Baojun and 1 Great Wall).
- Next year a change in the distribution of sales between thermal vehicles and electrified vehicles is expected, since the Chinese government quotas on sales of electrified vehicles will come into effect in 2019.
- From 900,000 electrified vehicles (PHEV + BEV) sold in China in 2018 (+ 50% compared to 2017) - making it already the world's largest market for electrified vehicles - volume could rise to 2 million units in 2019 and 3 million in 2020, if the Chinese clientele is really incentivized to buy this type of vehicle. In 2017, 600,000 electrified vehicles were sold in China, 352,000 units in 2016 and 207,000 units in 2015.
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続きを読む... In 2018 China's auto market fell for the first time in 20 years