Inovev forecasts 250,000 units per year of the new Mercedes E-Class in the world
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Inovev forecasts 250,000 units per year of the new Mercedes E-Class in the world
- Mercedes this month unveiled the sixth generation of its E-Class sedan (E-segment) joining the all-electric EQE launched last year in the Mercedes range in this segment, but with a different body style. In this regard, Mercedes' strategy is opposed to BMW, which prefers to offer electric models similar to thermal versions. The Mercedes E-Class, which is equipped with 2-litre petrol and diesel internal combustion engines, is therefore aimed at a more traditional or even conservative clientele. These are however equipped with mild-hybrid (MHEV) or plug-in hybrid (PHEV) technologies. The station wagon version of the new Mercedes E-Class should be presented in the middle of the year, and the coupe version at the end of the year. The AMG versions should be unveiled next year.
- The Mercedes E-Class is still the preferred competitor of the BMW 5 Series and Audi A6, which should be renewed at the end of the year. It will be produced as before in Germany (Sindelfingen) and China (Baoding). It is interesting to note that since 2021, the E-Class is produced more in China than in Germany.
- In China, its production volume increased significantly between 2005 and 2018 and then stabilized at 150,000 units per year since then, probably a victim of competition. At the same time, the production volume of the E-Class in Europe collapsed from 2018 to fall to 100,000 units per year in 2022. The two phenomena are somewhat linked because a good part of the E-Class produced in Europe has been gradually transferred to China for local demand. Inovev is counting on 250,000 new Mercedes E-Class produced worldwide per year, not marking any progress compared to the previous generation because the market for thermal or hybrid cars will decline in Europe or in China.
US market evolution in Q1-2023 (PC+LUV)
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US market evolution in Q1-2023 (PC+LUV)
- The US light vehicle market (PC+LUV) suffered a 7.8% drop over the whole 2022 year compared to 2021. However, the monthly figures for this year 2022 highlight a recovery starting in the fall 2022. This recovery continued in early 2023. In the first quarter of 2023, the US market recorded an increase of 10.7% compared to the first quarter of 2022.
- Passenger cars (PCs), including SUVs, saw their sales increase in 2023, while pick-ups (not included in PCs) saw their sales decline. But among light vehicles (PC+LUV), sedans only represent 21% of the US market in the first quarter of 2023 compared to 23% in 2022, while SUVs continue to progress, representing 58% of the US market compared to 55% in 2022. MPVs (minivans) are stable at 2% of the market (only Chrysler and a few Japanese carmakers continue to offer this type of model on the American market). Pick-ups only represent 19% of the US market compared to 20% in 2022.
- If the trend of the US market continues, the year should end with a 10% increase in light vehicle sales, representing a volume of 15.3 million units, compared to 13.9 million in 2022 and 15.1 million in 2021. The peak of registrations in the USA took place during the years 2015-2019 when 17 million units were exceeded annually.
- By carmaker, we note that the GM group has regained its leading position ahead of the Ford group and that the Japanese Toyota has fallen from second place to third (it was first in 2021), while the Stellantis group (mainly the former Chrysler group) is supplanted by the Korean Hyundai-Kia for the first time. Finally, Tesla achieved a good performance by overtaking Volkswagen and Subaru for the first time.
The 25 best-selling SUVs in the USA in 2021 and 2022
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The 25 best-selling SUVs in the USA in 2021 and 2022
• The Toyota RAV4 remains the best-selling SUV in the United States in 2022. The Tesla Model Y manages to take second place ahead of the Toyota Highlander and Jeep Grand Cherokee. We note the presence of 11 Japanese SUVs in the top 25, 10 American SUVs and 4 Korean SUVs. No European SUV is present among the top 25 USA.
SUVs and MPVs sales evolution in the USA between 2000 and 2022
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SUVs and MPVs sales evolution in the USA between 2000 and 2022
- Sales of SUVs (Sport Utility Vehicles) in the United States have grown significantly since the early 2000s, driven by strong marketing from carmakers. While their market share was 20% in the year 2000, it rose to 30% in 2011, then 40% in 2016, 50% in 2020 and 55% in 2022. It is the largest SUV share in the world (even though pick-ups are not included in this total). The SUV offer remains considerable on this market and the American carmakers have removed most of their sedans from their catalogue, apart from the Chevrolet Malibu, the Dodge Charger and the Chrysler 300.
- In volume, the SUVs which represented approximately 4 million sales per year in the USA in the early 2000s, rose to 5 million sales in 2014, 8 million sales in 2018 and 2021, then fell back to 7.5 million sales in 2022 in a US market down 7.8%. In the first quarter of 2023, the growth of SUVs does not slow down, these representing a market share of 58% in the United States.
- The American classification did not previously show MPVs (Multi Purpose Vehicle) but mini-vans. Then appeared in the USA vehicles called MPVs by the Americans, very close to mini-vans but differing from them by certain characteristics. With the objective of keeping a global consistency, all these vehicles are classified in the MPV segment by Inovev.
- Sales of these vehicles in the United States have declined significantly since the early 2000s. This concept had its best years in the 90s, but since then their market share has continued to decline, as everywhere in the world , due to competition from SUVs. From 7% in the year 2000, their share decreased to 5% in 2007, 4% in 2009, 3% in 2018 and 2% in 2020. In volume, MPVs represented 1.2 million in the year 2000, 600 000 in 2008, 300 000 in 2020 and 200 000 in 2022. In the first quarter of 2023, MPV sales remained stable in the United States.
Where BEVs sold in Europe in 2022 are coming from?
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Where BEVs sold in Europe in 2022 are coming from?
- Of the 1,575,000 battery electric passenger cars (BEV) sold in Europe in 2022 (European Union + UK + Norway + Switzerland), how many come from Europe and abroad?
§ 1,070,000 BEVs come from European factories (including 350,000 from the Volkswagen group, 250,000 from the Stellantis group, 125,000 from the Renault-Nissan group, 102,000 from the BMW group, 98,000 from the Mercedes group, 44,000 from Volvo, 42,000 from the Hyundai-Kia group, 41,000 from Tesla). This volume represents 68% of BEV sales in Europe.
§ 300,000 BEVs come from Chinese factories, including 100 000 from Chinese local carmakers and 200 000 from producers of the Dacia Spring, BMW iX3 and a large number of Tesla Model 3 and Tesla Model Y.
§ 110,000 BEVs come from Korean factories (mainly Hyundai-Kia).
§ 75,000 BEVs come from US factories (mainly Tesla).
§ 20,000 BEV come from Japanese factories.
- The share of BEV imports in Europe, which represents 32% of total BEV sales, is higher than the share of BEV imports in China and the USA, these two countries being supplied almost exclusively by their local factories.