Inovev expects between 10,000 and 15,000 units a year from the new Toyota Supra
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Inovev expects between 10,000 and 15,000 units a year from the new Toyota Supra
- Toyota relaunches the name Supra (abandoned in 2002) on a new generation of coupe that shares a platform with the recent BMW Z4 (which only exists in cabriolet version).
- Both models are manufactured in the same factory, that of Magna-Steyr which is located in Graz in Austria. This is the first time a Toyota model will be manufactured on this site.
- While the BMW Z4 is available in two different engines, a 4-cylinder 2.0l (185hp / 245hp) and a 6-cylinder 3.0 l(340hp), the Toyota Supra will only have a 340 hp 6-cylinder 3.0 l engine.
- The Toyota Supra is 4,38m long, 1,85m wide and 1,29m high, which means it is longer, wider and as low as the GT86 Toyota coupe, which is derived from the Subaru BRZ, a lower range segment coupe.
- According to Toyota, the style of the new Supra was inspired by the famous Toyota 2000 GT marketed in the late 60s.
- Toyota expects to start sales of the Supra in the summer of 2019, and nearly 1,000 units are expected to be sold on the European continent in its first year of commercialization. Its main markets should therefore be China and the United States. Inovev forecasts that between 10,000 and 15,000 Supra will be sold each year. Its competitors in Europe are mainly the Porsche Cayman and Renault Alpine.
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Read more... Inovev expects between 10,000 and 15,000 units a year from the new Toyota Supra
The Japanese market (PC + LCV) was stable in 2018 (+ 0.7%)
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The Japanese market (PC + LCV) was stable in 2018 (+ 0.7%)
- The Japanese car market (PC + LCV) was almost stable in 2018, having registered a very modest increase of 0.7%, to 5.27 million units, against 5.23 million in 2017.
- Since 2012, a year after the violent tsunami that disrupted the entire Japanese auto industry, the Japanese market has remained stable at around 5.0 / 5.4 million units, a level far removed from that recorded in the 1990s, which far exceeded 6 million units a year (and even 7 million between 1989 and 1991).
- Several reasons can explain the low level of the Japanese market, structural reasons (aging of the population and declining demographics, the very high density of big cities, the decreasing interest of young people for cars), but also short-term reasons such as a stagnant economy, relative to the rise of China and Korea.
- Under these conditions, Japanese manufacturers’ sales have all shrunk on the Japanese market. The Toyota Group remains the largest manufacturer in Japan, with a market share of 43.3% in 2018 (including 30% for Toyota-Lexus brands), ahead of Honda (14.2%), Suzuki (13.6%) %), Nissan (11.7%), Mazda (4.2%), Subaru (2.8%) and Mitsubishi (2.0%). For 2019, due to a slowdown in global economic growth, Inovev expects a decline in the Japanese market of around 3%, which means a drop to 5.1 million units.
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Read more... The Japanese market (PC + LCV) was stable in 2018 (+ 0.7%)
The US market (PC + LCV) was stable in 2018 (+ 0.5%)
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The US market (PC + LCV) was stable in 2018 (+ 0.5%)
- The US car market (PV + LCV) was almost stable in 2018, with registrations showing a very modest increase of 0.5%, to 17.334 million units, compared with 17.243 million in 2017. Nevertheless, the US market remains on a high trend, since it is one of the four best results recorded since the year 2000. Inovev therefore expects a slight decline in the US market in 2019 (-2%), which should reduce registrations to 17 million of units (PC+LCV).
- The change in the physiognomy of the US market continued in 2018, with an increase in LCV sales (in the US, this category includes SUVs, MPVs and pick-ups) to the detriment of sedans.
- Last year, LCVs accounted for 69% of total registrations (compared to 65% in 2017), while sedans accounted for only 31% (compared to 35% in 2017), the lowest figure ever recorded on this market.
- And the situation should not change in future, as US automakers have all said that they will remove many of their sedans in 2019 and 2020 and they will focus their efforts on the launch of SUVs and pickups.
- Although Japanese and Korean manufacturers will benefit in part from this situation, it is far from certain that the "fashion" of SUVs will fade in the US market in the coming years. In 2018, they account for 45% of the US market, nearly one in two (compared to 41% in 2017).
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Read more... The US market (PC + LCV) was stable in 2018 (+ 0.5%)
The Russian market (PC + LCV) increased by 12.8% in 2018
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The Russian market (PC + LCV) increased by 12.8% in 2018
- The Russian car market (PC+ LCV) increased by 12.8% in 2018, with a volume of 1.8 million units, compared to 1.6 million in 2017, a year that had already recorded an increase of 11.9 % compared to 2016.
- The reboot of the market has therefore increased in 2018, thanks to a return of a more favorable local economic situation, but we are still far from the 2012 registration records, when the Russian market approached 3 million units.
- According to Inovev, the catch-up is expected to continue in 2019, despite less favorable global economic conditions, due to slower growth. The Russian market is expected to once again reach the symbolic mark of two million units this year, an increase of about 10% over 2018.
- Manufacturers have all benefited from the revival of the Russian market in 2018, except of course GM, which pulled out of the Russian market several years ago. Ford said it is also studying a scenario of withdrawal from the Russian market, and is expected to announce its final decision in the coming weeks.
- In any case, the Renault-Nissan group (owner of Russian Autovaz) remains by far the leading manufacturer in Russia, with a market share of 36% (20% for the Lada brand), ahead of the Hyundai-Kia groups ( 22.7%), Volkswagen (12.0%), Toyota (7.4%), GAS (3.4%), Ford (3.0%), Daimler (2.5%), UAZ (2, 3%) and BMW (2.1%).
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Read more... The Russian market (PC + LCV) increased by 12.8% in 2018
In 2018, the Chinese market (PC + LCV) suffered its first decline in 30 years
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In 2018, the Chinese market (PC + LCV) suffered its first decline in 30 years
- The Chinese car market has suffered its first decline in 30 years, since in 2018 it fell by 2.8% for all vehicles (PC + LCV), and even 4.1% for PC (which include SUVs and MPVs). The volume of registrations dropped to 28.08 million PC and LCV (including 23.7 million PC), but despite this underperformance, the Chinese car market remains by far the world's largest market ahead of the United States and Europe. The decline in the Chinese market materialized from the second half of 2018, when the fall in sales exceeded 10% for several months. Slowing global economic growth and trade tensions with the US are the main reasons.
- The Chinese government did not want to intervene to revive the market by lowering taxes, and it even recently indicated that it would not intervene in the future to revive the market by lowering taxes, these being definitively set at 10%. The Chinese government wants to let the market regulate naturally in order to become more robust. Under these conditions, we expect a stagnation of the Chinese market in the short term, without excluding the possibility that it could return to growth in future.
- The Chinese government has also passed a law banning the construction of new factories in areas already home to underutilized facilities. Today, China has a production capacity of 43 million vehicles a year, 15 million more than local sales. The Chinese government also wants to consolidate the Chinese auto industry by bringing together several local manufacturers who will be able to compete with the largest international groups.
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Read more... In 2018, the Chinese market (PC + LCV) suffered its first decline in 30 years
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