- The Renault Zoe does not yet respond to the marketing objectives the direction of the carmaker provided shortly before the launch of the model

- Therefore Inovev has updated its production forecasts between July 2011 and July 2013, in order to meet the current declining production.

- The forecasts made in July 2011 took into account: 1 / the initial announcements made by Renault that planed to sell 150 000 in the long term (2017-2018), 2 / heavy investments and production capacity in Flins set at 150 000 units per year, 3 / the very competitive price of the model compared to a combustion engine model from segment B.

- The forecast made in July 2012were adjusted downward based on various elements of appreciation (such as the order status), which led to more caution and a slower take off of the model.

- Forecasts from July 2013reflect this time the sales of the model on its first marketing year. They have been revised downwards due to a much weaker demand than expected, the lack of charging stations and lower sales forecasts announced by Renault .

- Sales of the model sold in Europe alone may not exceed 10 000 units throughout the year 2013. 

  

- Segment B SUVs are increasing in Europe. Surfing on the trend of segments C, D and E SUVs . This bodywork has become more wide spread in vehicles of smaller dimensions. At the same time, the pioneer of compact SUVs - the Toyota RAV4 - grew from generation to generation, leaving the C segment to focus on segment D.

- Over 215 000 SUVs from segment B were sold in Europe (excluding Russia and Turkey) in the first nine months of 2013. Their market share is now close to 2.5% in Europe.

- Seven models represent the bulk of sales: Nissan Juke, Opel Mokka, Renault Captur, Peugeot 2008 Suzuki SX4, Chevrolet Trax, Fiat Sedici.

- This segment was born in the 2000s with the launch of the twins : Suzuki SX4 and Fiat Sedici, but mainly took off in 2010 with the launch of the Nissan Juke . In 2012, the launch of two other twins: Opel Mokka and Chevrolet Trax consolidated the segment. Finally in 2013, the arrival of the French with the Peugeot 2008 Renault Captur will complete the segment.

- Curiously, the Volkswagen Group and Ford have not yet invested in this growing segment, but both manufacturers have announced the arrival of Taigun and Ecosport in Europe over the coming months. As for Fiat, in 2014 it will launch its small SUV derived from the Fiat 500, probably called 500X (to succeed to the Sedici).