Korean carmakers are introducing themselves  on the Russian market
 
Korean manufacturers are introducing themselves  on the Russian market. In the first nine months of 2013, sales of Hyundai and Kia are increased by 3% (to 135 609 units) and 4% (to 146 986 units), respectively, while the overall market was down 6, 4% over this period.

These brands are among those who made the most progress on the Russian market since 2005. In 2013, they certainly progress slower than Renault, but overtake their direct competitors Toyota, Volkswagen, Lada, Nissan and Chevrolet.

The Hyundai brand is in fourth place on the Russian market and the Kia brand in third place, just behind Lada and Renault. In 2012, the Hyundai brand stood in sixth place and the Kia brand in fourth place.

The success of Korean brands in the Russian market is illustrated by the fact that the Hyundai Solaris (local version of the Hyundai Accent) is the second best-selling car in Russia in 2013 and the Kia Rio the third best-selling car in the market. These two cars are also manufactured locally (in Saint Petersburg).

In 2012, the Hyundai Solaris was fourth and the Kia Rio sixth. Both models do not compete as the Hyundai Solaris is C-segment while the Kia Rio is B-segment.
 
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The next Mini will be available in ten different variants
 

The next Mini generation will be available in ten different variants (sedan, estate, coupe, convertible, roadster, SUV, SUV coupe, minivan, plug-in hybrid, electric). These will be based on the new compact front-wheel drive UKL platform (UnterKlasse) of the BMW Group.The future Mini models share this architecture with the entry range of the BMW brand such as the future 1 Series models.


BMW said it planned to produce Mini models in the old Mitsubishi plant located in Born in the Netherlands. The latter, now managed by a Dutch company (VDL), Mini allow for additional capacity when the capacity of the Oxford plant (UK) will saturate. The maximum production capacity of Oxford plant now stands at 250 000 vehicles per year. SUVs will continue to be manufactured in Graz, Austria. The minivan could be manufactured in Born, the Netherlands.


However, the brand has not planned to produce vehicles in China, although this market has great potential for Mini.


The main competitor of the Mini, the Fiat 500, whose production has surpassed that of the Mini in 2013, The Fiat 500 is also available in several body variants: sedan 500, 500C (convertible), 500L (break), 500L Living (extended break).

 
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Comparing production to sales in Europe (29 countries) and China
 

Europe (29 countries) is a region characterized by production volume very close to the number of registrations, which means that export volumes fully offset import volumes (about 2.5 million units a year, over the past two years).


This is slightly less true since the crisis of 2008-2009 when we observed that production volume became slightly higher than the number of registrations This is due mainly to Japanese and Korean transplants that have developed on the European continent in the 2000s, gradually replacing imports from Japan or Korea.


China is a country that is very similar to Europe in terms of proportion of exports / imports. Indeed, the volume of exports is almost equivalent to that of imports (about 1 million units per year over the last two years).


China exports vehicles in two different ways: either complete vehicles directly to foreign markets, or spare parts (CKD kits) to be assembled in dedicated plants, often owned by independent foreign manufacturers.

 
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The VW Golf is the best selling car in Europe in 2013
 
The Volkswagen Golf is the best selling car in Europe in 2013 (first 8 months) in front of the Renault Clio (seventh place in 2012) and Ford Fiesta (fourth in 2012). The B-segment cars occupy five places in the top ten of 2013 (results for the first eight months of the year) among the top six of the ranking.

C segment cars occupy 3 places (VW Golf, Ford Focus, Opel Astra), against 4 in 2012, the Renault Megane has been forced out of the top ten this year (end of life of the  model).

German brands are well represented with pairs such as Golf-Polo, Fiesta-Focus and Astra-Corsa.

French brands are only represented by the Clio & the 208. The start of the Peugeot 308 II (2014) and Renault Megane IV (2015) is expected to rebalance the rankings in favor of the French.

A D-segment car is in the top ten in 2013, it is the BMW 3 Series, while in 2012 it was the VW Passat. But we know that the Passat is at the end of its life cycle   (replacement in 2014).

Finally, an SUV is for the first time in the top ten, it is the Nissan Qashqai. The SUV category (all segments) has made significant progress in Europe for ten years, from 3% to 15% of the market between 2000 and 2012.
 
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Comparing production to sales between the U.S. and Japan
 
The United States have been characterized for a long time by a production volume very different to registration volumes, registrations are still well above the production, which means that import volumes are much higher than exports which remain low (in recent years, registrations have been about 50% higher that production levels).

This significant difference between production and registration is all the more spectacular as it takes into account the development of Korean and Japanese transplants in the United States, which means that the demand for models from Japan, Korea, but also from in Europe remains strong.

Japan is a country that is much like the United States in terms of proportion of exports / imports, but reversed. Indeed, the volume of production is much higher than that of registrations ( production has been about 80% higher than registrations in the course of the last few years).

Indeed Japan exports a lot more vehicles than it imports (especially to the United States). These exports add to Japanese transplants already established on other continents. Korea also has this feature, indeed it exports much more vehicles than it imports.
 
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