The Solihull plant will manufacture for the first time a Jaguar car

The Tata Motors Group currently has three plants in Europe, all of which are in Britain, one in Solihull (capacity: 200 000 vehicles per year), the second in Halewood (capacity: 200 000 vehicles per year) and the third in Castlebromwitch (capacity: 90 000 vehicles per year).


The group has chosen to manufacture the future Jaguar XE (segment D) on the site of Solihull. This model scheduled for summer 2015 will be the first Jaguar made on this site. Two main factors have contributed to this choice: 1 / This site is the one out of the three that has sufficient unused production capacity (about 50 000 in 2013) 2 / New Land Rover models which are to be produced in Solihull will share their platform with the future Jaguar XE.


A third factor has been taken into account: Land Rover plans to start producing vehicles in China at the end of 2014 (130 000 per full year). Currently, however, Land Rovers sold in China are mainly exported from the Solihull plant. It is therefore certain that at the launch of the Chinese Land Rover plant (built in JV with Chery), shipments from Britain (and therefore Solihull) will gradually decrease, leaving additional capacity in Solihull (according to Inovev, approximately another 50 000 units per year in addition to the existing free capacity).


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PC Global production is expected to reach 90 million units in 2020

PC Global production is expected to reach 90 million units in 2020. Inovev grouped in its calculations PC based on the European car classification and incorporated North American vehicles considered as "light trucks" (minivans SUVs and crossovers), but which are recorded as PC in all other regions of the world. The ranking is thus globally harmonized.


Since 2005, except for two years of global financial crisis in 2008 and 2009 car production has grown steadily between 3% and 6% per year. Nevertheless two catching ups took place, one in 2010 (+23.6%), which followed two years of decline (-2.6% in 2008 and -10.8% in 2009), the other in 2014 (+7.0% provided by Inovev) following a year 2013 marked by a growth two times lower than in 2012.


Inovev nevertheless expects a slowdown in global car production starting from 2015 (+4.3%) which should gradually decline to about 2% per year starting from 2018.


In this context, the automotive industry will continue to move from the West (Europe) to the East (Asia), with China accounting for 25% of world production in 2013 will represent 30% in 2019. Europe (EU) accounted for 20% of world production in 2013 will account for 19% in 2019.


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The evolution by body of the European car market (17 countries)

We have analysed the evolution segment by segment of the European passenger car market (17 countries) between 2000 and 2013. It is also interesting to analyse the evolution by body type of the European car market (17 countries).

Indeed, conventional bodyworks (sedan, estate, coupe, convertible) accounted for 90% of the European car market in 2000 and only represented 70% in 2013.

In terms of volume, the drop is even more staggering: 13 million units in 2000 and only 8 million in 2013.

What kind of body increased between 2000 and 2013, representing 30% market share in 2013 against only 10% in 2000?

It is without a doubt Minivans and MPV (segments A, B, C, D, E) and SUVs (segments A, B, C, D, E, F), the latter (including crossovers) took a bite out of the share of minivans as of the years 2007-2008.

Reaching a peak in 2006 (15% of the market), MPV gradually declined to 10% in 2013, whereas the SUV market increased from 3% in 2000 to 17% in 2013.

This represents a volume of 2 million SUVs in 2013 (against 0.4 million in 2000) and 1.2 million MPV (against 1.1 million in 2000). Minivans (Renault Kangoo, Citroen Berlingo, Peugeot Partner, VW Caddy, Fiat Doblo, Opel Combo, etc. in their PC versions) are still a marginal type of bodywork in Europe (less than 200 000 in 2013).


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The production of Europe’s major groups by segment

The analysis of the production breakdown in 2013 by segment of key European automobile groups (Volkswagen, Renault-Nissan, PSA, BMW, Daimler, Geely, Ford, GM, Fiat-Chrysler) leads to several observations.
1. One manufacturer (Volkswagen) offers a number of models ranging from segment A to segment F, with a segment allocation consistent with the request of the European market. This manufacturer currently accounts for 25% of the market.
2. Only BMW has a balanced segmentation with an average allocation of nearly 25% between segments C and E.
3. Five manufacturers (Renault-Nissan, PSA, Ford, GM, Fiat-Chrysler) offer a range of models based on segments A, B, C (entry-level and lower middle range). For Renault-Nissan 52% of its production is exclusive to segments A and B, PSA carries 56% of its production in these same segments, but the record is held by Fiat-Chrysler that allocates 90% of its production to segments A and B.
4. Among the five manufacturers mentioned above, only Ford and GM retain a share greater or equal to 10% for segment D (upper middle range), while they removed their models from segments E and F a long time ago.
5. Other premium manufacturers (Daimler, Volvo) have a strong presence in segments D and E. These represent 51% of European production for Daimler and up to 80% for Volvo.


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Volvo increases the capacity of its Swedish plant of Gothenburg

The manufacturer Volvo Cars (subsidiary of Chinese company Geely) has now two plants, one in Belgium (Ghent) and one in Sweden (Gothenburg). The manufacturer has decided to increase the production capacity of its plant in Gothenburg, from 250 000 to 300 000 vehicles per year.

In 2013, the company produced 161 335 vehicles (V60, V70, XC70, S80, XC90), against 180 802 in 2012, which represents only a 65% utilization rate, but the carmaker believes that with the arrival of new models planned for 2015 on its SPA modular platform (future XC90, XC70, V70 and S80), the demand for these models is expected to increase substantially compared to current generations.

Volvo will therefore increase its production capacity in Gothenburg as the carmaker plans to replace in the same year four models that are currently produced on site, they will be marketed in Europe, North America and China, in its three major markets.

Volvo also believes it can benefit from the growth of global demand concerning premium brands, a category the Swedish carmaker is positioned on. Today, Volvo is the world's fifth largest premium brand behind BMW, Audi, Mercedes and Lexus.


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