Inovev forecasts 25,000 units per year of the new Genesis G90
The Hyundai-Kia group has unveiled the new generation of its Genesis G90 limousine, this model being the most expensive of the Korean carmaker's Premium brand. The previous generation, which dated from 2016, succeeded to the Hyundai Equus (1999-2016) at that time.

The first generation of G90 (Hyundai having created the Genesis brand in 2016) had a relative success in 2016 (24,000 sales), but especially in South Korea (96% of sales in 2016). Its sales declined quickly thereafter (17,000 sales in 2017 and 12,000 in 2018). This model produced at a total of 97,000 units between 2016 and 2021 is therefore replaced at the right time, after a life cycle of five years, corresponding to the average life cycle of models at Hyundai-Kia.

The new G90 model will be launched in early 2022 comes in the form of an F-segment sedan, which faces the Mercedes S-Class, BMW 7-Series, Audi A8 and Lexus LS. The model is available in a version with normal wheelbase (5.20 m) and long wheelbase (like the Mercedes S-Class, BMW 7 Series, Audi A8) which measures 5.40 m.

The G90 is equipped with a 3.5-liter thermal engine developing 375 hp assisted by a MHEV technology (Mild Hybrid Electric Vehicles).

The new G90 will mainly be sold in South Korea, and at a second level in China and the United States. For Europe, nothing has been decided yet. The model will be produced in South Korea, at the Ulsan plant, alongside other Genesis brand models. Inovev forecasts a volume of 25,000 sales per year for the new Genesis G90.


    
 

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The Toyota group unveils concept cars that will form its future BZ range
The Toyota group has unveiled its strategy and objectives in the development of its range of battery electric vehicles (BEVs), through the presentation of 15 concept cars. The Japanese group announces that it wants to launch 30 passenger cars and light utility vehicles by 2030, under the Toyota and Lexus brands. The objective is to sell, by 2030, 3.5 million BEVs per year in the world, including 1 million BEVs under the Lexus brand in Europe, North America and China. Lexus, which will also only offer BEVs in these 3 regions in 2030 and in the rest of the world in 2035.

What will be the launch schedule for these future models?
§In 2022: among the future BEVs, we only know the BZ4X SUV which will be marketed at that date.
§Between 2023 and 2025: Before this presentation, the Japanese carmaker had already indicated in recent months that the BZ range would include 6 different models (in addition to the BZ4X) which would be launched during this period. Their names have been communicated: BZ1, BZ2, BZ3, BZ4, BZ5 for sedans and BZ2X for the SUV.
§Between 2025 and 2026: 3 other models should probably be marketed.
§Between 2027 and 2030: the Toyota group should therefore launch 20 other BEVs.

Among the models presented, we can see an electric city car the size of an Aygo X (which could be named BZ1), a five-door sedan the size of a Corolla (which could be named BZ3), a high segment SUV (which might be named BZ5X), a five-door sedan the size of a Yaris (which might be named BZ2), a compact SUV the size of a Yaris Cross (which might be named BZ2X), a Hilux-sized pickup and a small FJ Cruiser-type SUV.


    
 

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Premium brands now represent 10% of global sales
The top three markets for premium brands in the world are China (3 million sales in 2021), Europe (2.5 million units) and the USA (2 million units). These brands now represent 10% of global sales.

BMW is the premium brand leader in these three markets in 2021 (1.67 million sales combined). It accounts for 770,000 sales in China, 600,000 sales in Europe and 300,000 sales in the USA.

The Mercedes brand (1.5 million sales in these 3 markets) is second on the Chinese and European markets, with 700,000 sales and 550,000 sales respectively. In the US, it is only fourth, with 257,000 sales.

Audi (1.35 million sales) is fifth in the USA (183,000 sales), but third in China (640,000 sales) and third in Europe (523,000 sales).

Tesla (650,000 sales) sells as much as Lexus in the USA (280,000 sales), and its sales volume is almost comparable in China (240,000 sales) where it is in fourth position behind BMW, Mercedes and Audi. In Europe, Tesla is fifth (130,000 sales).

Volvo (515,000 sales) is sixth in the USA (115,000 sales) and seventh in China (155,000 sales), but fourth in Europe (245,000 sales). Lexus achieves 280,000 sales in the United States, but its sales figures in Europe and China are very modest.

The American brands Cadillac and Lincoln are present only in the USA and China. Cadillac sells 215,000 cars in China and 110,000 in the US, while Lincoln sells 80,000 cars in China and 80,000 cars in the US.

Behind are Porsche, Land Rover, Jaguar, Lynk & Co, Infiniti, Genesis, Acura, Lancia and Alfa-Romeo, which represent a lower volume in the three studied markets.


    
 

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NIO will market its ET5 and ET7 electric sedans in Europe in 2023
NIO is becoming a notable player in the Chinese battery electric vehicle market, since the brand, a subsidiary of the JAC group (Anhui Jianghuai Automotive Group) sold 82,569 of these vehicles in China over the first 11 months of 2021, i.e. a current rate of 90 000 units per year. Nio began by marketing SUVs on the Chinese market with the EC6 (D segment coupe), ES6 (D segment) and ES8 (E segment).

Indeed, NIO is still far from Tesla's sales figures in China (242,000 units over the first 11 months of 2021), but the Chinese carmaker now intends to compete the Californian carmaker by offering the same type of models, with a D-segment sedan close to the Model 3 and an E-segment sedan close to the Model S.

The first was unveiled this month, it is the ET5 sedan which is largely inspired by the Model 3, even if its length reaches 4.79 m against 4.69 m for the Model 3. The second has been unveiled several months ago, it is the ET7 sedan, which is largely inspired by the Model S, even if its length reaches 5.10 m against 4.98 m for the Model S.

The ET7 has just started to be sold in China while the ET5 will begin in 2022. Their selling in Europe should take place in 2023, with the main advantage of a price slightly lower than the Tesla and a greater autonomy on the versions with 100 kWh of battery capacity. We are talking about 1 000 km of autonomy for these two models, according to the WLTP cycle. The ET5 and ET7 will also be available in versions of 75 kWh and 100 kWh of battery capacity, with a range of 500 km and 750 km respectively, according to the WLTP cycle.


    
 

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BAIC ends the production of Borgward
The German carmaker Borgward experienced a period of relative prosperity in the 1950s as it managed to outstrip its competitors Auto-Union, Ford and Mercedes in terms of production volume. Due to economic and financial negligence, Borgward went bankrupt in 1961 and its founder, much affected by this failure, disappeared in 1963.

After long negotiations in the 2000s with the Chinese group BAIC, the founder's grandson agreed to relaunch the brand with the support of the Chinese carmaker and the study of new models branded Borgward was carried out until the presentation of the BX7 SUV in 2015, BX5 in 2016 and BX3 in 2017.

These thermal engine models have unfortunately not succeeded on the Chinese market, as 30,015 units were sold in 2016, 44,380 in 2017, 32,922 in 2018, 54,547 in 2019 and only 8,721 in 2020 and 3,612 in 2021. A total of 174,197 units were sold between 2016 and 2021. Borgward production was stopped this year.

The ambition to sell several hundred thousand units per year and to build a factory in Germany, near the historic birthplace of the brand (Bremen) for European demand has been abandoned. The BAIC group, itself in great difficulty on the Chinese market, has chosen not to pursue the development of a Borgward range and to interrupt the marketing of these models, while new Chinese brands appear on this market, mainly battery electric models (BEVs).


    
 

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