- The Brazilian market is historically very concentrated because four carmakers share 75% of the market:

- Coming later, the two French carmakers (Renault and PSA) are in ambush behind the four leaders.

- The Japanese, Korean and Chinese carmakers are behind the French ones in term of market share.

- Finally, Premium manufacturers (BMW, Mercedes, Volvo) take a very marginal position.

- The Korean “cruise” market is around 1.2 million cars per year (to be compared to the French “cruise” market which is around 2 million cars per year).

- Imports of cars in Korea have always been very low compared to the overall market (less than 1% until 2000 and less than 5% until 2006) and compared to other major markets, such as Europe or the USA.

- In Asia (including China and Japan), imports remain historically very low.

- However since 2009, there is a sharp increase of imports in Korea (+5.2% in 2009, +7.4% in 2010, +8.7% in 2011 and +11.3% in 2012). In 2012, imports in Korea exceeded for the first time 11% of the market.

- Two-thirds of these imports come from German brands (BMW, Mercedes, Volkswagen, Audi, Porsche), which will represent at the end of 2012 a sales volume of around 90 000 units.

- Seung-Tack Kim, International manager of Hyundai announced that Hyundai and Kia plants run at over 100% of their capacities. The Korean group will produce 7.1 million vehicles in 2012 (versus 6.6 million in 2011) for a potential of... 7,000,000 (two teams).

- "We must therefore use overtime to meet the demand," precise M.Kim, adding that the group does not want overcapacity that may influence its sales prices.

- The Korean group prefers to add new teams in existing plants rather than building new plants, for economical and financial reasons.