The Swedish market is down 15.5% in 2021 compared to 2019
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The Swedish market is down 15.5% in 2021 compared to 2019
- The Swedish automobile market (passenger cars) remained at a very low level in 2021 compared to 2019 (-15.5%), a level which remains very slightly above that of 2020 (+3.0%). In total, Sweden registered 300,983 passenger cars last year, compared to 292,024 in 2020 and 356,036 in 2019. This is the lowest figure recorded since 2014, after that of 2020.
- The reasons given for this very low level of registrations in 2021 relate to the deficient supply of the semiconductors that car manufacturers need to make their cars marketable. But it could be that the sharp increase in the average price of cars is holding back purchases and encouraging potential customers to keep their vehicles longer.
- The ranking by brand shows that the national Volvo brand remains the Swedish market leader, with 48,220 units, ahead of Volkswagen (37,902 units), Kia (29,867 units) and Toyota (23,921 units).
- By groups, Volkswagen remains the Swedish market leader in 2021 (76,554 units), ahead of Geely-Volvo (48,220 units), Hyundai-Kia (38,689 units), Toyota (25,346 units) and Stellantis (23,489 units).
- The top-selling models in 2021 were the Volvo S60/V60 (14,916 units), Volvo XC40 (12,242 units) and Volvo XC60 (11,942 units). These three models of the national brand are ahead of the Kia Ceed/Proceed/XCeed (11,399 units) and Kia Niro (10,311 units). The SUVs here occupy three places among the top five sales on the Swedish market in 2021.
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Volkswagen Group sold 8.9 million vehicles in 2021
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Volkswagen Group sold 8.9 million vehicles in 2021
- The Volkswagen group sold 8,882,000 vehicles worldwide in 2021, representing a drop of 4.5% compared to 2020 and 17.2% compared to 2019, due to the shortage of electronic chips according to the manufacturer. This is the lowest figure for ten years. Its sales nevertheless increased by 15.6% in North America last year, to 908,400 units (including 671,800 in the United States) and by 5.1% in South America, to 514,600 units, but they declined in Europe (-2.7%) and China (-14.1%). Sales fell to 3,518,700 units in Europe and 3,304,800 units in China.
- Two of the group's brands were particularly affected. Volkswagen saw its passenger car sales fall by 8.1% worldwide (mainly in China) and its light commercial vehicle sales by 3.2%. They fell to 4,896,900 units and 359,500 units respectively. Skoda saw global sales fall 12.6% last year to 878,200 units, mainly due to a slump in China as the Jetta brand eventually replaced Skoda in that market. Audi saw its own stagnate (-0.7%) at 1,680,500 units. Conversely, Seat/Cupra (+10.3%) and Porsche (+10.9%) saw their sales increase, to 470,500 units and 301,900 units respectively.
- The three luxury brands (Bentley, Bugatti, Lamborghini) totaled 23,100 units (including 14,600 Bentleys and 8,400 Lamborghinis), representing an increase of 23.6% compared to 2020. MAN truck brands (151 000 units) and Scania (90,400 units) grouped in the Traton division also grew strongly (+27.8% and +25.4% respectively).
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The Mercedes-Benz Group sold 2.43 million vehicles in 2021
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The Mercedes-Benz Group sold 2.43 million vehicles in 2021
- The Daimler group was split in 2021 into two separate entities, one dedicated to passenger cars and light commercial vehicles (Mercedes-Benz) and the other to heavy goods vehicles and buses (Daimler Trucks), which allows in particular to It is now easier to compare the sales and production volumes of the three major German premium manufacturers BMW, Mercedes and Audi, since BMW and Audi do not produce any trucks.
- The year 2021 is therefore counted according to the new situation created by the separation of Mercedes-Benz and Daimler Trucks.
- Mercedes-Benz sold 2.43 million vehicles in 2021, compared to 2.46 million in 2019, representing a two-year decline of 1.2%, as 2020 was an unrepresentative year due to the economic crisis. coronavirus which has affected all manufacturers.
- The Mercedes brand sold 2,054,962 cars last year, to which must be added 334,210 light commercial vehicles (Sprinter, Vito, Citan) which saw their sales increase by 2.6% compared to 2020. Smart did not only sold 38,512 cars (all electric), i.e. as many as the previous year. The group total reaches 2,427,684 units.
- Among the Premium manufacturers, the Mercedes group is therefore in second position in 2021, behind the BMW group (2.52 million sales) and ahead of Audi (1.68 million sales). Regarding alternative engines, Mercedes registered a total of 227,458 electric and plug-in hybrid vehicles in 2021 (volume up 69.3% compared to 2020), including 48,936 100% electric cars (BEV) and 178,522 plug-in hybrids ( PHEV). These models account for 9.5% of Mercedes sales.
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The Renault group sold 2.7 million vehicles in 2021
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The Renault group sold 2.7 million vehicles in 2021
- The Renault group (Renault, Dacia, Alpine, Lada, Jinbei & Huasong) sold 2,696,401 vehicles in 2021, which represents a decrease of 4.5% compared to 2020 (which was down 21.3% compared to compared to 2019). This therefore shows a drop of 28.2% compared to 2019. Compared to 2019, the Renault group lost more than one million vehicles, while the global market for all manufacturers lost a total of nearly 10 million vehicles. over the period. The Renault group announced last year (like other manufacturers) that it would henceforth favor profitability over volumes, which could have had a negative influence on the Renault group's sales. This type of strategy can also have an influence on all automotive markets, which are seeing the average price of vehicles of all brands increase significantly.
- At the same time, the Renault group had announced that the semiconductor crisis would cause it to lose 500,000 vehicles in 2021, which was undoubtedly also one of the reasons for the decline in sales of the manufacturer last year.
- The breakdown by brand was as follows in 2021: 1,693,609 Renault (-5.2%), 537,095 Dacia (+3.1%), 385,208 Lada (+0.5%), 77 830 Jinbei & Huasong (-50.2%) and 2,659 Alpine (+74.2%).
- The sales figures by model are not yet known, but the manufacturer announces that 30% of its vehicles sold in 2021 will be electrified, including the Twingo ZE, Kangoo ZE, Master ZE and Zoé, as well as the Clio hybrid (19% of sales ), Captur hybrid (24% of sales) and Arkana hybrid (56% of sales). The year 2022 will see the marketing of the 100% electric Mégane.
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The BMW Group sold 2.52 million vehicles in 2021
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The BMW Group sold 2.52 million vehicles in 2021
- The BMW group (BMW, Mini, Rolls-Royce) sold 2,521,525 light vehicles (passenger car and commercial vehicles) in 2021, up 8.7% on 2020, thus offsetting the 8.4% drop recorded in 2019. The BMW brand sold 2,213,795 vehicles (+9.1%), the Mini brand 302,144 (+3.3%) and the Rolls-Royce brand 5,586 units (+48.7%). The group's sales in China (846,237 sales) posted a new record, but Europe and the United States were not unworthy either, since these two markets grew by 3.9% and 19.5% respectively. , at 948,087 and 366,574 units. These three markets represent 86% of the group's sales in 2021.
- The BMW group has therefore supplanted its competitor the Mercedes-Benz group in 2021, which has shed its heavyweight division and which did not exceed 2.43 million in sales last year. The gap is admittedly quite small between the two groups, and if we compare the scores by brand, the Mercedes brand remains ahead, with 2,389,172 units sold, but which include 334,210 light utility vehicles (Sprinter, Vito , Citan). Globally, the BMW group is 10th and the Mercedes-Benz group 11th.
- In terms of engines, the BMW Group sold 103,855 all-electric models (BEV) in 2021 and plans to sell double that number in 2022. The best-selling models in this category were the BMW iX3 (37,939 units) , the Mini E (34,851 units) and the BMW i3 (28,216 units). New electric models appeared at the end of 2021 (i4 and iX) and others will appear in 2022 (iX1, i7) and 2023 (i5). Plug-in hybrids (PHEVs) accounted for 224,461 BMW Group sales in 2021. In Europe, BEVs and PHEVs accounted for 23% of total BMW Group sales. These models account for 13% of BMW Group sales.
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