PSA and VW are growing in China, but to different ways

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PSA and VW are growing in China, but to different ways
 

- In the early 90s, the Volkswagen and PSA groups established themselves in China at the same time, the first with Shanghai Automotive (SAIC) and the second with Dongfeng (DFM). These were the first two foreign carmakers based in China. Since then,the German group has experienced a much higher growth than the French group.


- Indeed, both groups had a market outreach strategy and therefore offered very different products:

-At first VW,, put on the market the Santana, and then developed a full range of very different models, some specific to the Chinese market (VW Lavida, Magotan).

-PSA remained a very long time with a small range of derivatives of the Citroen ZX without developing in parallel new models.

 - VW management better measured the extent of the Chinese market. Entering the Chinese market at the same time, the gap between the two carmakers has been ever increasing since.Today, in China, the VW group has six times more sales than PSA.

- Sales of the Volkswagen Group in China overtook those made in Germany in 2009 onwards,while the sales of PSA in China exceeded those made in France in 2013. As of 2011, sales of the Volkswagen group in China represented twice those made in Germany, and the gap is becoming more and more marked since.

13-17-6

 

The three Baltic States have lost 50% of their market volume since 2007

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The three Baltic States have lost 50% of their market volume since 2007
 
- The automobile market in the three Baltic countries (Estonia, Latvia, Lithuania), that we combine for historical reasons, is one of the smallest European markets.
 
- The entrance of these countries into the European Union,leading to the end of trade barriers and the provision of subsidies for infrastructure improvements have allowed the market to double in volume between 2004 and 2007 (from 40 000 units to 84,000 units).
 
- The 2008 financial crisis caused the market to collapse, reaching in 2009 a sales volume of 20,000 units. The market then rose back to early 2000 levels (40 000 units in 2012).
 
- The Baltic market has therefor returned to its natural level, located around 40 000 units. The entry into the European Union and the financial crisis have thus had only an accelerating effect on the market.
 
- In the first three months of 2013, however, this market is up by 4% (compared to the first three months of 2012), continuing in its 2010 progression.

- Per carmakers, the VW group is ahead of its competitors. Followed by Toyota, Renault-Nissan and the Hyundai-Kia groups.

 

13-17-7

 

The Ukrainian market has lost 60% of its volume since 2008

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The Ukrainian market has lost 60% of its volume since 2008
 
- After bursting  sales between 2006 and 2008, the Ukrainian car market has fallen back in 2011 and 2012 to 2006 levels. It was in 2008 that the market reached a peak in sales (600,000 units), followed by the financial crisis, the market collapsed, to 162,000 units in 2009 and 163,000 units in 2010, before a small increase to 238,000 units in 2012.

- Compared to 2008, the Ukrainian market has lost 60% of its sales in four years.

- In the first two months of 2013, the market is still down by 15% (compared to the first two months of 2012) and could by the end of the year be around 200,000 units.

- By carmaker, the Hyundai-Kia group is ahead of the Volkswagen and the Renault-Nissan group. The Korean company is rarely in first position in Europe. The local AutoZAZ group is in fourth place, ahead of Toyota and GM.

- Chinese carmakers Geely and Chery are well positioned as they occupied 6.6% of the Ukrainian market in 2012, one of the best scores they achieve in Europe. Let us recall that Russian carmakers occupied less than 3% of the market in 2012.

- The ten best-selling cars in Ukraine in 2012 were the Skoda Octavia (7924 units), the Lada Samara (7378 units), the Hyundai Accent (6988 units), the ZAZ Sens (6837 units), the Renault Logan (5 795 units), the Kia Rio (5624 units), the VW Polo (5373 units), the ZAZ Lanos (5185 units), the Geely CK (4949 units) and the LadaPriora (4267 units).

13-17-5

 

Ford is relaunching the Escort on the Chinese market

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Ford is relaunching the Escort on the Chinese market
 

- Ford is reusing the name Escort lost a dozen years to name a new midsize sedan, lying between the Fiesta and the Focus. For now, this model is intended only for the Chinese market, that has a high demand for sedans with boots.

 

- Ford thus unveiled at Shanghai a concept car sedan with a boot that bears the name Escort (whose origins go back to 1968 and named a sedan with a boot). The new Escort borrows its chassis from the Focus, that had driven the Escort out of Europe in the early 2000s.

 

- This small Ford Mondeowill be competing with the Volkswagen Bora and Lavida, two very common models in China, and the Japanese and Korean models of the same segment.


- Since 2009 Ford has a high increase in sales on the Chinese market, the Focus has become one of the most sold cars in this market (300 000 units in 2012, three-quarters of Ford's sales).


13-17-4

 

The New Zealand market has increased by 19.1% in 2012 (over 2011)

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The New Zealand market has increased by 19.1% in 2012 (over 2011)
 

 - The New Zealand market (PC + LCV) has grown by 19.1% in 2012 (over 2011) to 100,794 units (against 84,630 units in 2011). This is only the third time in twenty years that this market exceeds 100,000 units.

- Toyota still remains the largest carmaker in New Zealand (for the 25th consecutive year), with a total sales volume of 21,620 units (+23.3%), including 14,992 passenger cars (+27.1%) and 6628 light commercial vehicles (15.5%), representing a market share of 21.5%. The most sold model in New Zealand is the Toyota Corolla, that summed up 5,324 sales (5.3% market share),  ahead of the Toyota Hilux pickup (4182 sales, 4.1% market share ).

- With the exception of Geely, Chinese brands have increased their sales in this market in 2012. Sales of Great Wall vehicles have increased by 86% last year to 999 units. Chery share's had increased by 32%, with 227 units. Overall, Chinese brands accounted for 1266 sales (1.2% market share).

- Let us recall that New Zealand, with a population approaching 4.5 million residents, closed its vehicle assembly plants in 1990, and has since been mainly importing vehicles from Australia, Japan, Thailand and Korea.

 

13-17-2

 

  1. The Nissan Altima is the car the most in the U.S. in March 2013
  2. China is driving growth in global passenger car sales in the first quarter of 2013
  3. BYD is going to set up a production plant in the US
  4. Dongfeng Kia will open a third plant in China
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