The Prius C helped to double the Japanese market for hybrids
 

The Toyota Prius was the first hybrid (gas + electricity) standard. The first generation was launched in 1997, the second in 2003 and third in 2009.


The success of this model in Japan and in the world has started mainly with the third generation. Sales of the Prius in Japan increased from 73,000 units in 2008 to 209,000 in 2009 and 316,000 in 2010, 253,000 in 2011 (year of the tsunami) and of 318,000 units in 2012. The 2012 figures include the new version break / minivan called the Prius Plus (Prius Alpha in Japan).


But the hybrid novelty of 2012 was the Prius C (Prius Compact) called Aqua in Japan. This model of 4 meters long (against the Prius 4.50 meters) was a huge success in Japan last year with 266,000 sales, while the model was starting up stage.


This success has led to the doubling of the Japanese market for hybrids, 337 000 units in 2011 to 664,000 in 2012, a doubling of sales of the Prius models range from 253 000 units in 2011 to 584,000 in 2012. Toyota decided two years ago to develop a Prius range from the original model, which means that we can expect new variations in two or three years.

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Data source: File #55 - Registrations in the World by makes 

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The U.S. market up 7.2% over 5 months in 2013
 
Sales of light vehicles (PC and LCVs) in the United States increased by 8.1% in May 2013 compared to May 2012, to 1.44 million units and 7.2% over the five first months of 2013 compared to the cumulative five months of 2012, to 6.42 million units. Carmakers still expect a market of more than 15 million vehicles for the full year 2013, which is possible given the current pace. In 2012, the market in the United States reached 14.5 million units (against 12.8 million in 2011, 11.6 million in 2010 and 10.4 million in 2009).

On the passenger car market, the Toyota group is leading in the first five months of 2013 with a market share of 16.5% in front of the GM group (13.5%), the Hyundai-Kia group (12.5% ), the Ford group (11.4%), the Honda group (10.5%), the Renault-Nissan group (9.7%) and the Fiat-Chrysler group (8.0%). German brands achieved a combined market share of 11.4% over the same period. Japanese brands achieve a combined market share of 42.3%.

On the market of light vehicles (SUVs, minivans, pick-ups) , the GM Group is a leader in the first five months of 2013 with a market share of 22.8% in front of the Ford group (21.8%) and Fiat-Chrysler group (15.6%). In this market, the Big Three (GM, Ford, Chrysler) still retain a dominant influence with 60.2% of the combined market share. However, the Japanese brands achieved a combined market share of 30.7% over the same period.

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Data source: File #55 - Registrations in the World by makes 

Contact us: info@inovev.com 

 

Opel could produce the Mokka in Europe
 

Opel plans to produce the Mokka in Europe to meet the growing demand for this model. The leisure vehicle is currently only assembled in South Korea by GM Korea (formerly Daewoo).


Since the launch of Mokka about six months ago, more than 100,000 orders were received in Europe, but these orders can not be accepted by the Korean plant during the start-up period of a new model.


In the first five months of 2013, it had sold nearly 30,000 Mokkas in Europe, which accounts for nearly 10% of Opel's European sales, while the model is only in its initial phase.


The Mokka is part of the small SUV segment which is very popular at the moment, like the Nissan Juke, Renault Captur and Peugeot 2008. Chevrolet (other brand of the GM group) also has a small SUV, the Trax, a renamed version of the Opel Mokka.


The plant in Zaragoza (Spain) would be best placed to accommodate the production of the Mokka, because this small crossover is the same size as the Corsa and Meriva, and the utilisation rate of the plant this year fell under 60% of its capacity.


While Opel faces many difficulties (including financial losses, underutilised plants and the consequences of the closure of the Bochum plant), the return of a model production in Europe is a sign of recovery for the brand.

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Data source: File #105 - Production in Europe detailed by model and plant

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The contrasting trends of major global markets in the first five first months of 2013
 

While we expect a decrease of 3% to 4% of the European passenger car market in May 2013 (compared to 2012), the major markets have experienced contrasting trends last month:

§Rising markets are, Chinese markets (+9.0%), Brazilian (11.1%), Argentinean (25.1%) Canadian (2.5%), Mexican (12.1%), American (5.1%), Turkish (22.1%).

§On the downside, the Japanese market (-16.5%), Russia (-12.0%), India (-8.9%).

§The Korean and Australian markets remained stable.


On the cumulative five first months of 2013, while we expect a decrease of 6% of the European market, the world's major markets confirm the contrasting evolution of May:

§Raising markets are, the Chinese markets (+15.5%), Brazilian (9.1%), Argentinean (5.5%), Korean (2.5%), Mexican (10.0%), American  (3.6%), Turkish (21.3%).

§On the downside, the Japanese market (-7.7%), Russia (-4.3%), India (-10.0%) Canadian (-1.0%).

§The Australian market remained stable.

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Data source: File #55 - Registrations in the World by makes 

Contact us: info@inovev.com 

 

Fiat repeats that it will not close any plants in Italy
 
Sergio Marchionne, the CEO of Fiat and the General Manager of Chrysler, reiterated his intention to keep all the Italian Fiat plants in operation: "I confirm that there will be no closures in Italy, but we need to use partial unemployment as there will be no stimulus in the market. "

Fiat plants in Italy are among those that turn most slowly. Thus, the Cassino plant operating at 46% capacity in 2012, the Mirafiori plant to 32%, the Melfi plant at ... 27%. Only the Pomigliano 67% and Val Di Sangro 80% plants record correct performances.

Overall, the rate of use of Fiat factories in Italy was of 47% in 2012 and should be even poorer in 2013 due to a decline in the European market. This is the European carmaker the most affected by lower rates.

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Data source: File #105 - Production in Europe detailed by model and plant

Contact us: info@inovev.com 

 

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