- Since the early 90s European generalist brands have been steadily losing ground in Europe. Their market share went from 72% to 56% between 1995 and 2012. These 16 lost points were taken by European Premium brands (such as Audi, BMW, Mercedes, Volvo, Saab, Alfa, Lancia, Jaguar and Land Rover), these same brands won 7 points, the Japanese mainstream brands won 1.5 points, the general Korean brands have won 6 and finally low cost brands (Dacia, Lada), won 1.5.

- This shows that the two categories that have "chewed away” at European mainstream brands are for 80% of European premium brands (in the upper price range) and general Korean brands (in the lower price range).

- Japanese mainstream brands and low cost brands have gained little from general European brands (20% of cases). It also seems that the general Korean brands have "chewed" generalist Japanese brands, since 2008 we have observed a weakening of Japanese market share while Koreans continue to progress.

- The low cost car market is still very incremental since it only occupied 2% of the European market in 2012.

- Their won’t be a second Peugeot 309 (This model was launched to replace the Talbot Horizon). The Peugeot 308 replacement  won’t be called 309 but 308. This is the first time that a Peugeot sedan is being named after its elder. In the not so distant future all Peugeot cars should follow this patent.

- This new 308 is very different to the old one. Its bodywork is very much alike as that of the new VW Golf VII, lower than its elder by about 4cm. It has been equipped with the all EMP2 platform recently launched with the Citroen Picasso C4.

- Presented at the next Frankfurt Motor Show in October 2013, the 308 will be launched shortly after the show in the autumn.

- The new 308 is to entirely manufactured in the Sochaux plant, alongside with the 3008, 5008 and the Citroen DS5.

- The last version was built both in Sochaux and in Mulhouse, only the Mulhouse plant is monopolised by the production of the Peugeot 208, the Peugeot 2008, the Citroen C4 and the Citroen DS4.

- The automobile industry is a key sector of the Argentine economy since it represents 36.5% of manufactured exports and 7.5% of employment (more than 140,000 jobs throughout the value chain sector).

- In addition, automobile production is one of the 11 priority sectors that are part of the "2020 Argentine Industrial Strategic Plan”. Its aim is to strengthen the domestic industry , to achieve a production of 1.9 million units in 2020 and locally produce 60% of the components of vehicles made in Argentina.

- Argentina's production (PC + LCV) has more than quadrupled since 2002, the same date we saw a peak in the recession of this country recorded from 160 000 units in 2005 to 760,000 in 2012.

- From 2003 until 2008, car production has benefited from the economic growth of the country but also from the growth of its neighboring countries (mainly Brazil) since exports have been growing about 22% each year during this period.

- From 2010, the Argentine production started up again: 720 000 units in 2010 and 820,000 in 2011. In 2012, however, production fell to 760,000 units, while registrations continued to grow. This means that the country is importing more vehicles from abroad (mainly Brazil).

- With a of volume of more than 700,000 units per year, Argentina is still above its 1998 peak record (460,000 units).

- Per carmaker, the PSA group is the leader in terms of production, with a share of 18% in 2012, ahead of GM (17%) Renault-Nissan (14%), VW (14%), Ford (12%) and Toyota (12%).