Honda has an annual capacity of 2 million vehicles in the NAFTA region

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Honda has an annual capacity of 2 million vehicles in the NAFTA region

- Honda is one of the three Japanese manufacturers the most well established in North America, alongside Toyota and Nissan. Between 2005 and 2013, the production volume of Honda rose by nearly 30% despite the financial crisis and the aftermath of the tsunami. Honda now has in this region a production capacity of 2 million vehicles per year, spread out in six factories:
- Marysville - USA (opened in 1982): 500 000 units per year (mainly Accord - segment D)
- Alliston - Canada (1986): 400 000 units per year (Civic and CRV - segment C)
- East Liberty - USA (1989): 400 000 units per year (Civic and CRV)
- El Salto - Mexico (1995): 100 000 units per year (CRV)
- Lincoln - USA (2001): 400 000 units per year (Odyssey and Pilot - segment D)
- Celaya - Mexico (2014): 200 000 units per year (Jazz - segment B)

- All these plants operate at 89% of their capacity. The remaining capacity should cover Honda's production needs until at least 2016. Indeed, the NAFTA region is expected to experience slower growth than in previous years. In addition, the market share of Honda is expected to stabilize because of increased competition from Korean manufacturers. Finally, local production can not be substituted by imports, the latter already being at a low level. 


14-14-7  

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Toyota has an annual capacity of 2 million vehicles in the NAFTA region

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Toyota has an annual capacity of 2 million vehicles in the NAFTA region

- The Japanese carmaker Toyota is the best established manufacturer in North America. Between 2005 and 2013, its production volume increased by nearly 15% in this region, from 1 100 000 to 1 850 000 vehicles.


- Toyota currently has a production capacity of 2 million vehicles per year in North America, spread out in seven factories:

- Georgetown - USA (opened in 1986): 500 000 units per year (mainly Camry and Avalon -segment D / E).

- Cambridge - Canada (1995): 300 000 units per year (Corolla and Matrix - C segment, Lexus RX - SUV segment).

- Princeton - USA (1999): 400 000 units per year (Tundra, Sienna, Sequoia, Highlander - SUV segment / MPV segment).

- Tijuana - Mexico (2002): 100 000 units per year (Tacoma - pick-up segment).

- San Antonio - USA (2003): 200 000 units per year (Tacoma - pick-up segment).

- Woodstock - Canada (2008): 200 000 units per year (RAV4 - compact SUV segment).

- Mississippi - USA (2012): 200 000 units per year (Corolla - segment C) replacing the Fremont plant closed in 2009.


- All Toyota plants in this area are currently operating at 97% of their capacity. The Georgetown plant is used at over 100% of its capacity, which prompted Toyota to produce 100 000 additional Camry models in the Subaru plant of Lafayette (USA). However, this situation will not last as Subaru will cease to market the Toyota model at the end of 2016. By then, Toyota will have to find new capacities through its existing plants (in Tijuana?), new partners or may have to construct a new plant.


14-14-8  

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The Renault Zoe has finally been launched on the Norwegian market

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The Renault Zoe has finally been launched on the Norwegian market

- Renault has launched the Zoe its electric vehicle in the Norwegian market a year after most other European countries. Norway, however, is the country with most electric vehicles per capita. These represent 12% of the Norwegian fleet. Norwegian motorists indeed benefit from an exemption of 25% VAT on the purchase of an electric vehicle. Meanwhile, they enjoy many advantages such as free charging stations and free public car parks, the ability to drive in bus lanes or even the exemption of congestion charges.

- Currently, 26 000 electric vehicles run in Norway and the Government is committed to maintain its tax incentives until 2017.

- In 2013, the Leaf was sold at 4 600 copies, representing 54% of sales of electric vehicles over the year. In the first quarter of 2014, two electric vehicles are ranked in the TOP 3 best selling vehicles: The Tesla Model S, with just over 2 000 units and the Nissan Leaf with just over 1 500 units. In March 2014, electric vehicles have represented for the first time, over 20% of the vehicles registered in the country.

- Norway is a real opportunity for the Zoe, that could see its sales increase very quickly and thus revive this model in Europe (10 000 sales over 18 months on the market).    


14-14-4  

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The Dodge Sprinter will be replaced by the Fiat Ducato

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The Dodge Sprinter will be replaced by the Fiat Ducato

- Dodge (Fiat-Chrysler group) has always had in its range a series of vans (Ram Van and Ram Wagon) that were competing with the Ford Econoline (E Series), Chevrolet Express and GMC Savana.

- After the taking control of the Chrysler Group by the Daimler-Benz group in 1998, it decided to replace the old Dodge Ram Van and Ram Wagon by the Mercedes Sprinter. This replacement took place in 2004.

- The Mercedes Sprinter was then produced by Chrysler in the United States and sold under the Dodge badge. Its production ceased in 2009, while the Daimler-Benz group had just opted out of the Chrysler Group two years earlier and the American carmaker was placed under bankruptcy.

- The Chrysler Group was then acquired by the Fiat Group (2010), who decided to replace the Dodge Sprinter with its own Fiat Ducato under the Dodge brand.

- The replacement took place in January 2014. The model is now called the Dodge Ram Promaster. It is produced in the Chrysler plant of Toluca, Mexico. The manufacturer expects 25 000 annual sales, the Dodge Sprinter had never exceeded 23 000 annual sales. Chrysler manufactures and markets a van initially produced for Europe in North America , like Ford has done with its Transit which replaces the old Econoline a 100% American model. The U.S. van market is increasingly becoming similar to its EU counterpart. 


14-14-6  

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Chrysler introduces the new generation 200

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Chrysler introduces the new generation 200

- The Fiat-Chrysler Group has just launched the new generation of the Chrysler 200 (segment D), the successor to a model dating back to 1995 and initially named the Sebring. The new Chrysler 200 will be sold only in North America and will be produced in the Sterling Heights plant (Michigan). The carmaker expects 150 000 annual sales.

- The new Chrysler 200 will use the platform of the Dodge Dart (segment C), whose wheelbase was lengthened by 20cm. It must be reminded that these two platforms are derived from the Alfa Romeo Giulietta.

- The range of Chrysler and Dodge passenger cars therefore tends more and more towards an integration of the platforms from the Fiat group. Indeed, the D-segment Dodge (called Avenger) will be launched in 2015 on the same platform as the Alfa Giulietta.

- The remaining vehicles are the Chrysler 300, Dodge Charger and the Challenger, these models are still equipped with an old Mercedes E-Class platform(dating back to Daimler-Chrysler agreements), but these models should be equipped with a new propulsion platform at their replacement, resulting from Maserati and two Alfa-Romeo models, the Giulia and the future Alfetta.

- Chrysler and Dodge Minivans, pickups and SUVs will keep their specific platforms, while the Jeep markets a Cherokee from the Alfa Romeo Giulietta platform and a Renegade with a Fiat 500 platform.  


14-14-5  

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