The Ford Fiesta is the best selling B segment vehicle in Europe

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The Ford Fiesta is the best selling B segment vehicle in Europe
 
- The Ford Fiesta is the best-selling B segment car in Europe in 2014.  B Segment is the second largest segment in the continent in terms of sales just behind C segment, since it holds 33% of the European market (against 31% in 2013), its figures are closed to those of segment C (38%) and is detached from all other segments (which carries each of them less than 15%).

- The Ford Fiesta is Europe's leading B segment vehicle since 2012, but it was also the leader in 2009 and 2010. In 2011, the Fiesta lost its first place to the Volkswagen Polo.

- The current Fiesta released in 2008 and deeply facelifted in 2012 benefits from its mainstream success in England (best seller for several years), but also to a lesser extent in Germany and even Italy (3rd best selling foreign car, behind the Renault Clio and Volkswagen Golf).

- The Ford Fiesta holds 2.4% of European sales in 2014 (against 2.4% in 2013, i.e. a stable market share). It represents 7.3% of European sales in its own segment. Its main competitors are the Renault Clio (7.0% of segment B), the Volkswagen Polo (6.6% of segment B), the Opel Corsa (5.9% of segment B), the Peugeot 208 (5, 1% of segment B), Toyota Yaris (3.9% of segment B) and the Renault Captur (3.9% of segment B).


15-04-5  

 

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The Mexican market (PC + LUV) increased by 6.8% in 2014

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The Mexican market (PC + LUV) increased by 6.8% in 2014
 

- The Mexican market has gradually become the 14th world market. It increased by 6,8% in 2014 to 1 135 393 units against 1 063 355 in 2013. This positive result follows several years of growth.


- The first half of the year was more difficult than the second, because of a decline in household confidence. However, registrations in the second half have been revived thanks to government support and substantial discounts granted by dealers.


- The majority of vehicles sold were from C segment (36% market share), followed by B segment (23%), which contrasts with the situation in South America, where segment B is largely dominant. By body, sedans remain largely dominant (61% of the market) but SUVs are much more numerous and are close to rates that can be found in North America.


- By brand, Nissan is the leader of the Mexican market due to its strong local presence (26% of the market) ahead of Chevrolet (18%) and Volkswagen (14%), which also produce vehicles in this country. Other brands occupy a much smaller share of the market (less than or equal to 7% each).


15-04-2a  


15-04-2b

 

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The 20 best-selling models in the European market in 2014

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The 20 best-selling models in the European market in 2014
 

- In 2014, Inovev has identified over 300 different models marketed in 17 European countries (Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Slovakia, Spain, Sweden, Switzerland, United Kingdom). These 17 countries represent 94% of the total European market (+ Switzerland). The 20 best-selling models in 2014 represent 34% of the global PC market , nearly 4.5 million registered cars.


- The VW Golf (segment C) is by far the best selling car in Europe in 2014, with a share of 4.6%. The VW Group ranked 7 models in the top 20 in front of Renault-Nissan with 3 models,  Ford with 2 models, GM with 2,  Fiat-Chrysler with 2 models, BMW with 1,  PSA with 1, Daimler 1 and Toyota 1 model.


- By segment, it is interesting to note that out of the 20 best-selling models, 2 belong to the segment A and are Fiat cars, 7 belong to segment B, 7 belong to segment C and 4 belong to segment D. Regarding body types, the vast majority of the 20 best-selling cars are made up of sedans (sedan + hatchback), 17 in total. The other 3 are SUV (Nissan Qashqai, Renault Captur, Volkswagen Tiguan).


- Compared to 2013, three vehicles leave the European TOP 20: The BMW 1 Series, Renault Megane and Mercedes Class A. Three new vehicles thus appear: The Seat Leon, the Mercedes C-Class and the Renault Captur. Regardless of new entrants and those no longer in the ranking, the TOP 20 remains fairly stable. Only the Skoda Octavia grew significantly by moving from 16th in 2013 to 10th place in 2014.


15-03-6  

 

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The Turkish market (PC + LUV) fell by 10% in 2014

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The Turkish market (PC + LUV) fell by 10% in 2014
 
- The Turkish market declined by 10% in 2014, to 767 681 units against 853 378 in 2013. This negative result, which points out that the Turkish market is not yet a mature market and that it suffers periodically of ups and downs.

- This market decline is explained by various factors including rising interest rates and the restriction of access to loans, which have therefore weighed on consumers. Furthermore the weakness of the Turkish lira led to an increase in the price of imported cars (in 2014, 70% of the vehicles sold were imported).

- The majority of vehicles sold were from C segment (36% market share), followed by vehicles from segment B (26% market share), a market tendency which can be found in other European markets. Similarly, sedans are the most popular bodies in the Turkish market (64%), followed by Vans. SUVs and pickups aren't yet that popular.

- By brand, Volkswagen has become in recent years the leader of the Turkish market (14% market share), with four vehicles well-placed in the top 20 models (Jetta, Polo, Passat, Golf). Renault is now second (13% of the market) after being a long time leader. The Fluence and Symbol (Logan), Clio and Duster are in the top 20. Fiat is third (12% market share) and Ford is fourth (11% of the market). Let us note that among these top 4 manufacturers, Volkswagen is the only one not to produce in Turkey.


15-04-3a  


15-04-3b

 

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The Argentine market (PC + LUV) fell by 28.7% in 2014

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The Argentine market (PC + LUV) fell by 28.7% in 2014
 
- The Argentine market (PC + LUV), the second largest market in South America after Brazil, fell by 28.7% in 2014, to 671 613 units against 917 509 in 2013. In 2013, nearly 63% of registered vehicles were produced outside of Argentina, this did not meet the requirements of the Argentine government since local production did not take advantage of the market growth.

- To promote local production, the government introduced early 2014, a new 30% tax on vehicles whose retail price exceeds 170 000 Pesos (15 000 Euros) and 50% on vehicle with a retail price that exceeds  18 000 Euros, in other words, vehicles produced outside of Argentina. This new taxation had two effects: an artificial market growth at the end of 2013 (early purchasing) and a backfire of the market decline in 2014.

- The majority of vehicles sold were from B segment (54% market share), a feature of other South American markets. Similarly, sedans are the most popular bodies of the Argentine market (65%), ahead of Pick-Ups and Vans.

- By brand, Volkswagen has become in recent years the leader of the Argentine market (17% of the market) with its flagship model, the Gol (best seller in the country). But it is mainly thanks to the Amarok pick-up (produced locally) that the German company has become a leader in Argentina (the Amarok launched in 2010 is now the 14th best selling vehicle) where pick-ups represent 13% of all sales. Ford was second (14% market share), beating Fiat (13%), Renault (13%) and Chevrolet (13%).


15-04-1a  


15-04-1b

 

Contact us: info@inovev.com 

  1. According to Inovev's ranking, the Skoda Octavia is the best selling D segment vehicle in Europe in 2014
  2. The Brazilian PC + LCV market declined by 7% in 2014
  3. Consequences of the ECB decision on the automotive production and automotive market in the Euro zone (3/3-imports)
  4. The Renault Captur is the best selling B-segment SUV in Europe in 2014
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