- Toyota Motor Corporation, which controls around 30 percent of the Vietnamese automotive market, is maintaining its leading position in the country. In the first 10 months of 2014, automobile sales volume went up 20.3 percent from the previous year to 32,000 units. The Vios, whose fully-remodeled version was launched in March 2014, increased 67.4 percent to 7,147 units, taking top position by surpassing the Fortuner. After the release of the fully-remodeled Corolla Altis in September 2014, the Fortuner, Innova and Hilux are also scheduled to undergo full-model change between the second half of 2015 and the beginning of 2016.

- As of November 2014, Toyota Motor's local sales network consisted of 38 shops of which nine were in Hanoi and 10 in Ho Chi Minh City, accounting for half of the automaker's entire sales network in Vietnam. Along with the increase in consumers in cities, Toyota Motor is increasingly facing insufficient sales network.

- Looking at production, the automaker is developing a mechanism for human resources training and quality assurance and explores new suppliers. Additionally, before the abolition of tariff in 2018 on automobiles imported from  other ASEAN  countries,  Toyota Motor is considering revising its local production system. Automobiles imported from Thailand are calculated to be 20 percent cheaper than locally-made products. For this reason, Toyota Motor is asking the Vietnamese government to introduce support policies for local production. If not, Toyota Motor is threatening to discontinue local assembly. As of November 2014, the Vietnamese government did not take any concrete steps toward resolving this issue. If the current situation continues, it is likely that the automaker will not increase local investment and gradually decrease the number of locally-made models, replacing them with imported products.

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Contact us: info@inovev.com 

- The Nissan Qashqai is the best selling SUV of the C segment in Europe in 2014, This was also the case in 2013. This model has been the leading model on this segment since 2008, i.e. one year after its launch. Previously this place belonged to the Toyota RAV4. The Nissan Qashqai is also the leading SUV in Europe in 2014 across all segments. Previously this place was also held by the Toyota RAV4.

- C segment SUVs have been leading the SUV category for almost 20 years now, before this time the most popular SUVs were from segment D. Since the launch of the Nissan Juke back in 2010, B segment SUVs have become increasingly popular with the launch for instance of the Opel Mokka, Renault Captur and Peugeot 2008. Nevertheless C segment SUVs are still the market leaders of this category in Europe accounting for 1.3 million units out the total 2.5 million units represented by SUVs across all segments. As a whole SUVs in Europe account for 20% market share of vehicles sold in this market in 2014, against 17% back in 2013.

- The main competitors of the Nissan Qashqai (15% of C segment SUVs) are the Volkswagen Tiguan (11%), Dacia Duster (8,5%), Hyundai Ix35 (6,5%), Kia Sportage (6,5%), Ford Kuga (6%), Peugeot 3008 (5,5%), Audi Q3 (5,5%) et BMW X1 (4,5%). 2015 is forecasted to be tougher for the Qashqai with the launch of the Renault Kadjar.

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- The Volkswagen Golf is the best selling car in Europe in 2014 and therefore the best selling C-segment vehicle. C segment is the most represented on the continent in terms of sales, since, with 38% of the European market in 2014 (against 39% in 2013), it still leads all other segments.

- The Volkswagen Golf is and has been the leader of the European market for many years. Since 1995, for example, it has been replaced three times: in 1997 (the Fiat Punto was then the market leader) in 2002 and 2003 (the Peugeot 206 was then the market leader).

- The seventh generation Golf was released in late 2012 and the Golf Sportsvan (sales and production numbers of this vehicle are integrated to the figures of the Golf by Inovev) launched a year later to replace the Golf Plus, besides the rare estate and convertible, this allowed the flagship model of the Wolfsburg firm to consolidate its leading position in Europe.

- Indeed, in 2014 the Volkswagen Golf holds a market share of 4.6% in Europe (against 4.4% in 2013). It represents 12% of European sales in its own segment. Its main competitors are the Ford Focus (4.4% of segment C), the Audi A3 (4.2% of segment C), the Nissan Qashqai (4.1% of segment C), the Opel Astra (3 5% of segment C), the 308 (3.4% of segment C) and the Volkswagen Tiguan (3.1% of segment C).

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