The global car market PC + LUV increased by 3.5% in 2014

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The global car market PC + LUV increased by 3.5% in 2014
 
- While the global automotive market (PC + LCV) increased by 3.9% in 2013 compared to 2012, it experienced a slight growth slowdown in 2014 compared to 2013 (+ 3.5%), to 85.4 million units (against 82.5 million in 2013). China (+ 7.3%), the USA (+ 5.9%) and Japan (+ 3.4%) continued to perform well in 2014 (these three countries alone account for 52% of global sales), but Brazil (-7.0%), India (-0.8%) and Russia (-11.0%) declined over the same period (these three countries represent 10% of sales global).

- Other countries have also seen the sales of new vehicles decline, such as Turkey (-10.0%), Thailand (-34.2%), Argentina (-28.4%), Algeria (-19.8%), Chile (-13.3%), Ukraine (-54.1%) and Venezuela (-82.1%).

- Other countries, managed to achieve good scores in 2014, such as the United Kingdom (+ 10.3%), South Korea (7.8%), Mexico (+6.8%) Canada (+ 5.6%), Italy (5.1%), Spain (+ 19.9%), Saudi Arabia (+ 11.8%) and especially Iran (+ 62.2%), which benefited from the easing of economic sanctions that had been implemented. The Inovev country by country analysis is now available on the website.

- Production figures for 2014 are not yet all known, but Inovev has forecasted an increase of between 2.5% and 3% in 2014 compared to 2013, as manufacturers continued inventory drawdowns last year.


15-05-3  

 

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27% overcapacity in Europe in 2014 (against 32% in 2013)

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27% overcapacity in Europe in 2014 (against 32% in 2013)
 

- Given a growing European market in 2014 (+ 5.5% for passenger cars and + 6.1% for PC + LUV) and ever growing exports, plant utilisation rate in Europe rose from 68% in 2013 to 73% in 2014.


- We are still far from the 85% which was the utilisation rate of European plants back in 2007, but it is gradually getting closer, especially that 2015 should be marked by a domestic market increase (of about 2% according to Inovev) and by the removal of excess production capacity at the beginning of the year, such as Genk and Bochum plants, accountable for a potential 500 000 vehicles produced each year.


- With the termination of excess capacity and a (slight) increase of the internal market along side rising exports (particularly Jeep Renegade, Fiat 500 X, Jaguar XE, Land Rover Discovery Sport), the utilisation rate of European plants could raise to 76% or even 77% in 2015 and even more if more plants were closed.


- By manufacturer, the BMW group, Tata, Hyundai-Kia and Volkswagen are those who have the best utilisation rate of their European plants, while Fiat-Chrysler and Suzuki have a very poor utilisation rate of their plants. Other carmakers are between these two extremes.


15-05-4  

 

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B-segment cars recorded the highest growth in 2014 in Europe

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B-segment cars recorded the highest growth in 2014 in Europe
 

- B-segment cars continue to grow in 2014 in the European market, thanks to the good performance of traditional models like the Ford Fiesta, Renault Clio, Volkswagen Polo or Opel Corsa, and partly due to strong growth in the SUV body B - segment with the Renault Captur, Opel Mokka and Peugeot 2008. This body already accounts for 16% of B-segment vehicle sales in 2014.


- B segment SUVs (body initiated by the Nissan Juke) will make further progress in the years 2015 and 2016, since Fiat has just launched the 500X (derived from the recent Jeep Renegade), Honda will launch its new HRV (derived from the Japanese Vezel version), next year Toyota will launch a competitor to the Honda HRV, Hyundai and Kia also announced new SUVs in segment B and finally Ford has decided to make changes to the Ecosport SUV imported from India to Europe and to make this model increasingly competitive compared to the to other vehicles available on the same market.


- The gap is closing between B - segment (33% of the European market) and C  - segment (38% of the European market).
All other segments are down. The D - segment has gradually decreased from 19% of the market in 2000 to 13% in 2014, the A segment after the sales boost caused by scrappage schemes (2008-2009-2010) fell in 2014 to its year 2000 level, finally E segment decreased by half (from 10% in2000 to §% in 2014).


15-05-2  

 

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The European market for light utility vehicles increased by 10.7% in 2014

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The European market for light utility vehicles increased by 10.7% in 2014
 
- The European market (29 countries) for LUV (less than 3.5 tonnes) increased by 10.7% in 2014, to 1 593 558 units (against 1 439 889 in 2013) of which 1 478 789 units in the Western Europe (17 countries) and 114 769 units in Eastern Europe (12 countries).
It is (slightly) improving economic conditions in Europe that favoured the revival of the LUV market.

- This positive result enabled the market to reach its 2011 levels once again, as the market had declined in 2012 and 2013, but this result remains well below the figures achieved before 2009 which were around 2 million units per year (peak of 2007: 2.3 million units).

- According to Inovev the European LUV market should continue to make up for a portion of the volume lost since 2009 and will grow slowly until 2017, at a rate of 3.5% per year on average. The result achieved in 2017 will be less than 1.8 million units, still quite far from levels achieved before 2009.

- By country, France is the leading European LUV market (370 000 sales), thanks to vehicles of category N (PC models transformed into LUV) such as the Renault Clio and Peugeot 208 from Company, that accounted for nearly 80 000 sales in 2014.
The United Kingdom (320 000 sales), driven by favourable economic conditions, is the second largest market behind France. Followed by Germany (230 000 sales), that buys heavier and larger vehicles, followed far behind by Italy (120 000 sales) and Spain (115 000 sales). These five countries account for 72% of the European LUV market in 2014.


15-05-1  

 

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VW Production Policy in ASEAN

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VW Production Policy in ASEAN
 
- Volkswagen Group has started its ASEAN strategy by the planned setup of a self-owned manufacturing plant in ASEAN where the automaker lacks a mass-production plant. While VW is a latecomer in ASEAN where the automaker controls less than 1 percent of the market, it is indispensable for VW to capture a larger share if it wants to surpass Toyota Motor and become top automobile manufacturer of the world.

- VW has already tried to increase its presence several times in the past; however, it always failed to get on track. (as with Proton in 2004 In Malaysia). In 2011, VW announced a plan to establish a self-owned plant in Indonesia which is yet to be realized. Presently, VW is entrusting assembly to local companies in Malaysia and Indonesia with a small-scale volume of around 5,000 units; however, so far the automaker failed to launch full-scale operations in ASEAN.

- Since 2013, VW has again stepped up effort to commence large-scale production. In Malaysia, the Jetta went into production at the end of 2013, boosting VW's local model line up. In Indonesia, the automaker increased the existing plant's annual production capacity to 5,000 units in 2013 and a new plant is scheduled to start operation by 2017. The new facility's annual production capacity is intended to be 20,000-30,000 units in the initial phase; however, volume may be increased to 100,000 units in the medium to long term. In Thailand, VW applied for the Eco Car Phase 2 program. A plant with annual production capacity of over 100,000 units is scheduled to start operation by 2019. 


15-04-9  

 

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