Sales target set by carmakers increase 14.2% in 2015

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Sales target set by carmakers increase 14.2% in 2015

 

- In 2014, China's locally-made passenger vehicle sales volume increased 9.9 percent to 19.7 million units, showing a drop a pace due to economic slowdown in the second half of the year. As a result, the actual volume did not reach the combined sales target of 20.07 million units set by automakers in the beginning of the year. In particular, the achievement rate of Japanese automakers was 87.4 percent in 2014, the lowest among all manufacturers.


- While both Honda and Nissan increased in 2013 compared to the previous year, up 27.7 percent and  12.2 percent respectively,realizing their annual sales target, both companies went up only single digit in 2014, becoming unable to reach their set annual goal. In contrast, EU automakers registered an annual achievement rate at 115.8 percent in 2014, the highest among all manufacturers, driven by VW and PSA, up 15.4 percent and 31.6 percent respectively.


- Looking at results by segment, SUVs performed well, posting an achievement rate of 142.2 percent in 2014. According to our partners based in China, a combined sales target of 22.49 million units is set by automakers for 2015, a 14.2 percent increase compared to 2014's actual result.


- In March 2015, the government announced its anticipated GDP growth rate of around seven percent for the year, indicating a drop in growth target from the previous year. Although they are unable to make any prediction regarding economic recovery, Chinese, US and EU automakers are setting high sales targets for the year with an aim to capture demand in inland China. In contrast, taking into consideration the current economic slowdown, Japanese and Korean automakers are taking a more cautious position and setting lower sales targets compared to other manufacturers.

 

 

15-13-6  

 

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Ford is becoming the fourth non-Chinese manufacturer in China

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Ford is becoming the fourth non-Chinese manufacturer in China

 

- The Ford Group (Ford, Lincoln) is becoming the fourth non-Chinese manufacturer in China and the fifth manufacturer regardless of the country of origin (behind Changan). While it ranked in seventh position in 2014 behind VW, GM, Hyundai-Kia, Renault-Nissan, Toyota and Honda. In terms of sales, it has overtaken Renault-Nissan, Toyota and Honda in the first three months of 2015, its growth proving stronger than that of its competitors.


- With nearly 220 000 vehicles sold and an increase of 11.6% in the first quarter of 2015 (compared to the first quarter of 2014), Ford is increasing faster than VW (+ 1.8%), GM (+5, 2%), Hyundai-Kia (+ 0.1%), Renault-Nissan (-10.9%), Toyota (-10.4%) and Honda (+ 5.8%).


- Ford has become the fourth non-Chinese manufacturer in China and it has just opened its fourth assembly plant (in Hangzhou), which has a production capacity of 250 000 vehicles per year. In 2014, Ford produced nearly 810 000 passenger cars for a capacity of 950 000 per year. With the new plant in Hangzhou (dedicated to the Edge and Taurus, of American origin), Ford will produce 1.2 million vehicles per year, to which will be added 200 000 units a year from HafeiAutomotive's Harbin plant bought by the JV Changan-Ford (Changan being Ford's partner in China).


- With a volume of 1.4 million vehicles per year, Ford will now be located in terms of capacity behind Volkswagen (3.65 million units) General-Motors (3.5 million units), Hyundai-Kia (1.95 million units) and ahead of Renault -Nissan (1.3 million units), Toyota (1.25 million units) and Honda (1.25 million units).

 

 

15-13-4  

 

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Global sales of Peugeot 301/Citroën C-Elysée are catching up with those of Renault/Dacia Logan

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Global sales of Peugeot 301/Citroën C-Elysée are catching up with those of Renault/Dacia Logan

 

- The 301 and C-Elysée launched in 2012 (based on the Peugeot 208 platform) are aimed at middle classes in emerging countries like China, Turkey, North Africa and Russia. They are also sold in sub-Saharan Africa, Latin America and the Middle East. Moreover, the French manufacturer has plans to start production in Iran once the political situation in the country permits it. Today, these models are produced only in China and Spain.


- If we analyse the global sales of 301 and C-Elysée since their launch, we can see that they increased from 8 000 units in 2012 to 133 000 in 2013 and to 258 000 in 2014. The PSA group intended to sale 150 000 Peugeot 301 and 100 000 Citroën C-Elysée in 2014.
The manufacturer has exceeded its goal of selling 250 000 units for both models. China alone accounted for 200 000 sales, results above target which offset the mixed results recorded in the Maghreb region and Turkey, that saw their market decline significantly in 2014.


- Comparing global sales of the 301 and C-Elysée with Renault / Dacia Logan we can see that they are competing with each other, recently the gap between them has reduced significantly. In 2014, 288 000 Logan were sold under the Renault and Dacia brands, i.e. only 30 000 units more than both models from PSA.


- It should also be noted that in 2014 the Dacia / Renault Logan were produced in 5 countries (Romania, Russia, Morocco, Brazil and Colombia) while the 301 / C-Elysée were produced in two countries (China and Spain).

 

 

15-13-2  

 

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Nissan to launch a third Datsun model in India

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Nissan to launch a third Datsun model in India

 

- Datsun, launched in 2013 is considered as the entry-level brand of Nissan, like Dacia is to Renault. Since January 2014, Datsun manufactures in India (Chennai) the GO, a segment B sedan and since January 2015 it also manufactures the GO + an estate version. In Russia (Togliatti) since July 2014, Datsun produces the Datsun-Do, a 4 door sedan from segment B, and since October 2014, the mi-Do, a 5 door sedan from segment B.

- It is interesting to note that the Datsun models produced in India have nothing in common with the Datsun models manufactured in Russia. Indeed, the former are based on a shortened platform of the Nissan Micra while the latter are based on the platform of the Lada Kalina / Granta.

- Datsun models are currently marketed in India (14 501 sales in 2014), Indonesia (17 361 sales), Russia (11 414 sales) and South Africa (1 574 sales), representing in 2014 a volume of 44 850 sales in total.

- As part of the brand development, Nissan has decided to gradually expand the Datsun range, like Renault did with the Dacia range. The Japanese manufacturer will therefore launch a third model in India in January 2016. For now, we do not know the name of the future model, or in which segment it will fit, or on what platform it will be built . It could nevertheless help the brand to consolidate its establishment in these markets and double sales starting of next year.

 

 

15-13-5  

 

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Borgward will be reborn thanks to the Chinese manufacturer Beiqi Foton

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Borgward will be reborn thanks to the Chinese manufacturer Beiqi Foton

 

- Borgward was a German automobile manufacturer which grouped together three brands (Borgward, Goliath, Lloyd), it had a factory in Bremen which was closed in 1962, due to serious financial difficulties. In the late 50s, it produced 90 000 vehicles per year, making it the third German manufacturer behind Volkswagen and Opel. Borgward was positioned in the European market as a premium manufacturer, fairly close to what BMW became later on.

- After fifty years (the founder of Borgward disappeared in 1963), the Chinese manufacturer Beiqi Foton (linked to BAIC Group, which already manufactures Mercedes) has acquired the rights to the German brand, Borgward's heirs having sold the name to the Chinese manufacturer.

- Beiqi Foton considers that the Premium market will grow significantly in China over the next decade, following a spending power enhancement of middle classes, and the fact that the premium market is overly focused and monopolized by too few brands, that are mostly foreign. Creating a Premium Chinese brand from an old and famous European name seems like the best option. The proposed production site is located in Sanshui in the Guangdong Province. The first models (100% Chinese design) should be presented in 2016. Beiqi Foton has great ambitions for the future Borgwald brand, hoping for hundreds of thousands annual sales.

 

 

15-13-3  

 

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  1. Overview of the European market (PC + LUV) in Q1 2015
  2. Changan to build a new plant in Chongqing
  3. Entry models represents 14.6% of sales of the Renault-Nissan group in 2014 against 2.7% in 2005
  4. New and transferred models produced in Europe in 2015
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