Algeria has set new rules for car imports
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Algeria has set new rules for car imports
- Algeria has set new rules for car imports.
These rules have a direct impact on the volume of the Algerian market and on the carmakers export to that country.
These rules have a direct impact on the volume of the Algerian market and on the carmakers export to that country.
- Indeed, we must remember that Algeria produces few cars and for less than two years only (Renault plant in Oran began operations in November 2014 and its volume will not exceed 40 000 units in 2016).
However, its auto market (composed only of imports until 2014) has reached up to 437,000 vehicles in 2012, then dropped to 400,000 in 2013 and 342,000 in 2014. In 2015, it came down to 265,000 units, including 20,000 Renault brand cars produced locally.
However, its auto market (composed only of imports until 2014) has reached up to 437,000 vehicles in 2012, then dropped to 400,000 in 2013 and 342,000 in 2014. In 2015, it came down to 265,000 units, including 20,000 Renault brand cars produced locally.
- In 2016, the Algerian authorities have fixed the import quota to 152 000 vehicles.
- With 40,000 Renault cars produced locally, the market should therefore reach around 192,000 units, a volume down by 28% compared to 2015, by 44% compared to 2014 and 52% compared to 2013.
- By these measures, the Algerian authorities want to attract carmakers to produce in Algeria. For now, only PSA group plans to build a new plant in the country.
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Chevrolet starts marketing the new Cruze
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Chevrolet starts marketing the new Cruze
- The second generation of the Chevrolet Cruze has arrived in North American in 2016, a year after being launched in China.
The Cruze is in the C segment that includes in US mainly Toyota Corolla, Honda Civic, Nissan Sentra, Hyundai Elantra and Ford Focus. This car segment (called “compact”) represents now 33% of the car market in the US, against 28% in 2010 and 22% in 2005. It is therefore a fast growing segment, where two-thirds of sales are controlled by Asian brands (Japanese and Korean).
The Cruze is in the C segment that includes in US mainly Toyota Corolla, Honda Civic, Nissan Sentra, Hyundai Elantra and Ford Focus. This car segment (called “compact”) represents now 33% of the car market in the US, against 28% in 2010 and 22% in 2005. It is therefore a fast growing segment, where two-thirds of sales are controlled by Asian brands (Japanese and Korean).
- The Chevrolet Cruze, which replaced the Cobalt in 2010 is the best-selling non-Asian car in its class, ahead of the Ford Focus and VW Jetta.
- This second generation is based on the platform (Global Delta) already produced on the Opel Astra and Buick Verano.
It is produced in the US Lordstown plant, as for the previous generation, but also in the Mexican Ramos Arizpe where production has just started in April 2016. It is also produced in China in the Yantai plant (province of Shandong). This plant belongs to the Chinese group SAIC.
It is produced in the US Lordstown plant, as for the previous generation, but also in the Mexican Ramos Arizpe where production has just started in April 2016. It is also produced in China in the Yantai plant (province of Shandong). This plant belongs to the Chinese group SAIC.
- Inovevforecasts on a volume of 500 000 units/years:
250,000 Cruze units/year in the US from 2016, and 250,000 Cruze units/year in China.
250,000 Cruze units/year in the US from 2016, and 250,000 Cruze units/year in China.
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Lincoln starts marketing the new Continental
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Lincoln starts marketing the new Continental
- Lincoln has just started marketing the new Continental (segment F) launched in Detroit in January 2016.
Ford's objective is to offset declining sales of the MKS - the current premium sedan of Lincoln brand based on the Ford Taurus (segment E) – and so get back onto the premium market.
Ford's objective is to offset declining sales of the MKS - the current premium sedan of Lincoln brand based on the Ford Taurus (segment E) – and so get back onto the premium market.
- Derived from the concept car showed at the New York Show 2015, this model revives the mythical name used many times by the Lincoln brand, from 1939 to 2002.
- The new model equipped with a new petrol engine (6 cylinders twin-turbo 3-liter engine developing 400hp) has indeed for ambition to compete with the new Cadillac CT6, but chiefly with Mercedes S-Class, BMW 7 Series, Audi A8 and Lexus LS, which represent the largest part of the F-segment in the United States (a market of 100 000 units/year).
- Lincoln is currently absent from European market and very little present on Chinese market.
But Ford's luxury subsidiary intends to take advantage of its new Continental as a basis of its setting up on Chinese market which is about to become the first world Premium market.
But Ford's luxury subsidiary intends to take advantage of its new Continental as a basis of its setting up on Chinese market which is about to become the first world Premium market.
- In 2015, Lincoln sold 123 505 vehicles (+ 0.3% compared to 2014) including: 101 227 vehicles in the US, 7 939 in Canada, 4 630 in China, 3 062 in the United Arab Emirates, 2 839 in Korea, 2 073 in Mexico and 1 735 in Saudi Arabia. In 2016, Lincoln aims to triple its sales in China with Continental.
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Complementarities between Nissan and Mitsubishi
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Complementarities between Nissan and Mitsubishi
- While Nissan is in the process of taking control of Mitsubishi Motors, it is interesting to analyse the complementarities between the two carmakers.
- Product range complementarity: Sedan/SUV breakdowns of Nissan and Mitsubishi vehicle sales are very similar at worldwide level: in both carmakers, sedans account for 40% of production in 2015, and SUVs for 36% during the same period. However, the MPVs share is higher at Nissan (9% vs 2% for Mitsubishi), while pick-ups share is more important at Mitsubishi (15% vs 7% for Nissan). It is to be noted that Mitsubishi sedans belong mostly to the A segment (K-cars).
There is therefore an obvious complementarity and potential synergies between the two carmakers.
There is therefore an obvious complementarity and potential synergies between the two carmakers.
- Geographical complementarity: Nissan is a global carmaker, while Mitsubishi sells mainly in Japan and in ASEAN, where Nissan is less present. During these last years, Mitsubishi closed its Australian plant (2008), its European plant (2012) and its American plant (2015). Meanwhile, Nissan has not closed any plants but conversely opened new ones.
- In terms of production volume, Nissan has produced 4,5 times more than Mitsubishi (2,5 times in 2005). Mitsubishi sales dropped significantly in 2015 (-13,5%) while Nissan sales increased strongly (+7,5%). Moreover, Nissan is composed of three brands, well positioned: Datsun for the entry range, Nissan for the middle range and Infiniti for the premium market, while Mitsubishi has only one brand. Finally, the case related to the consumption of its engines, having recently come out in Japan, will certainly weaken Mitsubishi in 2016.
- The Mitsubishi’s acquisition is therefore a good opportunity for Nissan, both from financial and product range points of view.
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Porsche quadruples its production in fifteen years
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Porsche quadruples its production in fifteen years
- German manufacturer Porsche, a subsidiary of the Volkswagen group since 2012, has quadrupled its production in fifteen years. The production volume of the Stuttgart-based firm grew from 57 000 vehicles in 2001 to 228 000 in 2015.
- Porsche has benefited not only from growing global demand for Premium vehicles but also, most importantly, from the diversification of its range.
- In 1996, Porsche launched the convertible Boxster, and then, in 2005, the coupé Cayman, as entry-level sports cars that are less expensive than the traditional cabriolet and coupé of the 911 series, which have tirelessly restyled since 1963.
- Porsche invested the the SUV category in 2002 with the launch of the Cayenne (segment E), complemented by the Macan (segment D) in 2014. Today, SUVs represent a large majority of Porsche's production.
- Finally, Porsche invested in the sedan category in 2009 with the launch of the Panamera(segment F), which will be joined in 2017 by a smaller sedan (segment E).
- The Porsche range has gone from one single model to six models in fewer than 20 years, which explains the strong growth in its sales over this period. In 2015, Porsche sold 68 000 vehicles in Europe (compared to 57 000 in 2014), 58 000 in China (compared to 47 000 in 2014) and 52 000 in the USA (compared to 47 000 in 2014).
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