- The 301 and C-Elysée launched in 2012 (based on the Peugeot 208 platform) are aimed at middle classes in emerging countries like China, Turkey, North Africa and Russia. They are also sold in sub-Saharan Africa, Latin America and the Middle East. Moreover, the French manufacturer has plans to start production in Iran once the political situation in the country permits it. Today, these models are produced only in China and Spain.

- If we analyse the global sales of 301 and C-Elysée since their launch, we can see that they increased from 8 000 units in 2012 to 133 000 in 2013 and to 258 000 in 2014. The PSA group intended to sale 150 000 Peugeot 301 and 100 000 Citroën C-Elysée in 2014.
The manufacturer has exceeded its goal of selling 250 000 units for both models. China alone accounted for 200 000 sales, results above target which offset the mixed results recorded in the Maghreb region and Turkey, that saw their market decline significantly in 2014.

- Comparing global sales of the 301 and C-Elysée with Renault / Dacia Logan we can see that they are competing with each other, recently the gap between them has reduced significantly. In 2014, 288 000 Logan were sold under the Renault and Dacia brands, i.e. only 30 000 units more than both models from PSA.

- It should also be noted that in 2014 the Dacia / Renault Logan were produced in 5 countries (Romania, Russia, Morocco, Brazil and Colombia) while the 301 / C-Elysée were produced in two countries (China and Spain).

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