Korean 2014 Automobile Export: Down 0.8 percent to 3.06 Million Units

 

Korea's vehicle  export volume in 2014 decreased 0.8 percent year-on-year to 3.06 million units, dropping for the second consecutive year. The drop underlines the effect of the strong won and GM's decision to pull the Chevrolet brand from the European market which is exported from Korea. In addition, shrinking market scale in Russia, Ukraine, Belarus, Argentina and in some other emerging countries also dampened export.

By type, passenger vehicles fell 1 percent to 2.92 million units, dropping for the second consecutive year. SUVs went up 9.3 percent to 1.11 million units, but passenger cars and minivans declined 6.3 percent and 7.4 percent respectively. Commercial vehicles increased 1.8 percent to 143,423 units, posting growth for the first time in three years thanks to strong truck demand, up 8.1 percent, in emerging markets.

By automaker, Hyundai Motor went up 1.9 percent to 1.19 million units and Kia Motors rose 8.4 percent to 1.22 million units, both manufacturers maintaining export over 1 million units. Renault Samsung showed great performance as well, up 26.6 percent to 89,851 units, thanks to consignment production of the Nissan Rogue for the US market from October 2014. In contrast, GM Korea decreased 23.4 percent due to its decision to end Chevrolet sales in Europe. In addition,  Ssangyong Motor dropped  10 percent as a result of weak sales in Russia.

Export is expected to rise due to lower tariffs on automobile exports to the EU after the conclusion of free trade agreement with the economic bloc and increased export by Renault Samsung after starting consignment production of Nissan products for the US market. Export will be also aided by the full-scale remodeling of core export products. In 2015, Hyundai Motor plans to remodel the Tucson and Avante, Kia Motors the K5 and Sportage, and GM Korea the Spark. Meanwhile, the Chevrolet brand's exit from Europe and economic slowdown in some emerging countries are given as cause for concern.

 

15-15-10  

 

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Produits/Services fournis par la PFA - FILIERE AUTOMOBILE & MOBILITES. (9)

 

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Produits/Services fournis par la PFA - FILIERE AUTOMOBILE & MOBILITES.
Prévisions de la production automobile en Europe jusqu‘en 2019 et
Analyses hebdomadaires du marché automobile mondial.

 

Prévisions de la production automobile en Europe jusqu‘en 2019 : Pour y accéder cliquez ici.

·         Vous préparez vos budgets, vos investissements ?

·         Vous envisagez une visite auprès d’un de vos clients ou prospects ?

·         Vous souhaitez définir vos cibles – véhicules sur lesquels seront utilisés vos produits ?

Si vous avez répondu oui à une de ces questions, vous aurez surement besoin de connaitre les chiffres prévisionnels de production, détaillés par usine, modèle et moteur.

La PFA, à travers son partenariat avec Inovev, vous permet d’accéder à une base de données (fichier Excel), à des conditions avantageuses. Pour en savoir plus cliquez ici.

La dernière version du fichier a été mise en ligne début Juillet 2015.

La prochaine mise à jour des données interviendra fin Octobre 2015. 

 

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Indian 2014 Automobile Export Up 5,9% to 710 000 units

 

India's vehicle export volume in 2014 increased 5.9 percent year-on-year to 707,431 units. Despite a 1.5 percent drop in production volume due to dull Indian demand, export remained active. As a result, export ratio (ratio of export volume to production volume) went up 1.3pp (percentage points) to 18.4 percent. Looking at data by automobile type, passenger cars, which account for over 77 percent of all exports, dropped 2.6 percent to 547,087 units. Utility vehicles, which are driven by SUVs, rose 2.3 fold and small vans (MPVs) showed a robust rise of 94.2 percent. Meanwhile, Hyundai Motor and Maruti Suzuki are strengthening India as an export base for the markets of Africa, the Middle East, and Central and South America.

Top automobile exporter Hyundai Motor fell 20.2 percent to 201,909 units. The decline is attributed to production transfer of the i1O and i20 - exported for the European market - from India to Turkey. India is intended to be positioned by Hyundai Motor as an export base for the Middle East and Asia-Pacific.

Nissan Motor went up 7.4 percent to 119,228 units. In addition to rising export of the Micra, the Datsun Go also aided expansion. Export is projected to decline from 2016 after the production transfer to the next-gen Micra to Renault's facility in France. However, exportation of the low-price brand Datsun - export began in June 2014 - may complement the drop.

Maruti Suzuki increased 7.8 percent to 118,439 units. Although the export volume of passenger cars was nearly on par with that of the previous year, the Ertiga utility vehicle drove up overall export volume.

Ford Motor went up 96.1 percent to 76,998 units, while VW increased 3.3 fold to 64,120 units. Ford's export was pushed up by the EcoSport which has been exported since 2014. VW's volume was driven by the export start of the Vento to Mexico in November 2013. In addition, the exportation of the partially-remodeled Polo to Mexico - export began in November 2014 - is expected to boost volume in 2015.

 

15-15-9  

 

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Asia's Small SUV Market: European, US Carmakers Are Taking the Lead

 

In Asia's two major emerging markets, namely ASEAN and India, the B segment-class small sedan and hatchback market have been dropping; however, SUVs have been increasing. Regarding SUVs, in ASEAN 5 (Indonesia, Malaysia, Philippines, Thailand, Vietnam), sales volume of 2014 was on par with that of the previous year at 330,000 units, of which small SUVs rose 15.7 percent to 76,000 units. Meanwhile, in India, the SUV market went up 3.2 percent to 358,000 units, of which small SUVs increased 14.3 percent to 121,000 units, posting remarkable growth.

The expansion of the small SUV market in ASEAN and India is attributed to improved purchasing power thanks to economic growth and advancing urbanization. Up to now, strong demand for frame-type medium and large SUVs has been driven by bad road conditions in regional areas of ASEAN and India, while small SUV demand has been rising in urban areas.

Under these circumstances, European and US manufacturers, namely Ford and Renault, have increased sales in the small SUV market. Since 2013, sales of the Ford EcoSport increased by 70,000 units annually and that of the Renault Duster by 40,000 units annually in ASEAN and India. Of India's small SUV market, the Ford EcoSport accounts for over 40 percent, while the Renault Duster controls over 30 percent. In ASEAN, the Ford EcoSport controls 15 percent of the small SUV market. As for other brands in India, Fiat launched the Punto-based Avventura in October 2014 and VW released the Polo-based Cross Polo in January 2015. Moreover, Hyundai launched the i20-based i20 Active in March 2015. The Korean carmaker also plans to release the ix25 within the year, positioned below the ix35 (Tucson), in India as well as ASEAN.

Japanese carmakers' small SUV strategy varies from maker to maker. Toyota launched the Etios-based Etios Cross in May 2014, while Honda released the Jazz-based HR-V in November of the same year. Mazda plans to launch the Skyactiv engine-powered CX-3 in ASEAN which was released in Japan in February 2015. In the coming years, recovery of Japanese carmakers through new-vehicle offensive in the small SUV market will surely attract attention.

 

15-15-8  

 

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Indonesia Automobile Production in 2014: Up 7.5 Percent to 1.3 Million

 

Indonesia's automobile production volume in 2014 increased 7.5 percent year-on-year to 1.29 million units, registering an historic high for the fifth consecutive year. Volume was augmented by the launch of LCGC-compliant models in September 2013 and increased effort by automakers to position Indonesia as the next export base after Thailand. Regarding 2015, while there are some views that local demand will remain on par with that of 2014; however, if export maintains an increasing trend, overall production volume is expected to surpass 1.3 million units.

Looking at data by automobile type, passenger vehicles went up 9.5 percent to 1.01 million units, while commercial vehicles increased 0.8 percent to 285,000 units. Passenger vehicles, driven by the booming production of LCGC-compliant models and new products from Toyota and Honda, boosted volume, surpassing 1 million units for the first time. In contrast, commercial vehicle volume remained nearly on par with that of the previous year's level due to double-digit decline of trucks with GVW over 5 tons and buses with GVW over 10 tons as a result of the stagnating local economy.

Looking at data by make, Toyota and Honda both performed well, up 28.6 percent and 95.3 percent respectively. Toyota began production of the Vios at the end of 2013 and the Yaris in March 2014 which drove up volume. Honda's production volume nearly doubled thanks to brisk sales of the Mobilio MPV and the LCGC-compliant Brio Satya. Daihatsu's MPV models declined over 20 percent due to the appearance of the Mobilio on the market; however, rising export production of the Agya, manufactured for Toyota under contrast, aided volume, Daihatsu posting an overall increase of 2.9 percent. Suzuki fell 4.5 percent due to poor performance of the Ertiga.

As for GM, the Chevrolet Spin came off the line in 2013; however, production was discontinued in June 2015 due to dull sales.

 

15-15-6  

 

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