Entry models represents 14.6% of sales of the Renault-Nissan group in 2014 against 2.7% in 2005

 

In 2014, the Renault-Nissan group first met and exceeded 8 million vehicles produced and sold a year (an increase of 2% compared to 2013).


But all of the Group's brands did not met the same success: Nissan (+ 3% to 4.7 million units), Renault (+ 3% to 2 million units), Dacia (+ 5% to 541 638 units) and Infiniti (+ 12% to 161 108 units) rose. Lada (- 11% to 448 114 units) and Samsung (-9% to 196 189 units) declined. The new Datsun brand (23 692 units) was only launched in 2014.


Since 2005, the main progression of the Renault-Nissan group is to be awarded to the Dacia brand (+ 218% since 2005). It now represents 6.7% of group's sales. However, the Dacia-badged models in Europe are also sold under the Renault label in other geographical areas (South America mainly). Thus, a range called "Entry" is shared between Dacia and Renault brands worldwide. The Entry range in 2014 represented 14.5% of all sales of the Renault-Nissan group, against 2.7% in 2005.
The
Entry range, based initially on the B0 platform, has since 2012 been based on a modified platform called M0.


The Logan, the first model of the Entry range is the third most manufactured vehicle in 2014 (288 000 units). The model that has increased the most in the past two years in this range is the Sandero (326 000 units), but the Duster remains the best-selling model (384 000 units).


15-12-8  

 

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