Is Chinese brand Baojun taking customers to Chevrolet?
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Is Chinese brand Baojun taking customers to Chevrolet?
- Baojun brand was created in 2010 specifically for the Chinese market.
It is sourced from a partnership between GM, SAIC (which assembles GM models in China) and Wuling (specialist in minivan which was bought by GM).
Its products, which cover all market segments, are sold at lower prices than Chevrolet’s. They thus compete with Chinese brands Chery, Geely and BYD and allow to expand GM's offering in this market (sales of the Baojun brand are recorded into those of the GM group).
It is sourced from a partnership between GM, SAIC (which assembles GM models in China) and Wuling (specialist in minivan which was bought by GM).
Its products, which cover all market segments, are sold at lower prices than Chevrolet’s. They thus compete with Chinese brands Chery, Geely and BYD and allow to expand GM's offering in this market (sales of the Baojun brand are recorded into those of the GM group).
- Baojun now has a range of five different models: a city car (BaojunYuechi), a compact 4-door sedan (Baojun 630), a compact 5-door hatchback car (Baojun 610), an SUV (Baojun 560) and a minivan (Baojun 730).
- Has Chinese brand Baojun taken customers to Chevrolet in China?
When comparing the sales of both brands since 2010, we can see that until 2014 Chevrolet and Baojun have progressed together on the Chinese market, but from 2015 Baojun recorded a very strong growth (+310 000 sales compared to 2014 ), while Chevrolet fell for the first time (160,000 sales compared to 2014). But Baojun has a range very different from Chevrolet ‘s (see graphs here below).
It is therefore difficult to say whether Baojun actually takes customers to Chevrolet, the combination of the two brands proving largely positive (+150 000 sales compared to 2014).
When comparing the sales of both brands since 2010, we can see that until 2014 Chevrolet and Baojun have progressed together on the Chinese market, but from 2015 Baojun recorded a very strong growth (+310 000 sales compared to 2014 ), while Chevrolet fell for the first time (160,000 sales compared to 2014). But Baojun has a range very different from Chevrolet ‘s (see graphs here below).
It is therefore difficult to say whether Baojun actually takes customers to Chevrolet, the combination of the two brands proving largely positive (+150 000 sales compared to 2014).
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Fiat replaces the Scudo (PSA base) by the Talento (Renault base)
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Fiat replaces the Scudo (PSA base) by the Talento (Renault base)
- While PSA begins the production of the new light Utility Vehicles Peugeot Expert, Citroën Dispatch and Toyota Proace in Valenciennes , production of the vehicle replacing the Fiat Scudo starts at Renault in Sandouville.
- The partnership between PSA and Fiat on these mid-range utility vehicles have indeed ceased.
- Fiat turned itself to Renault to replace the Scudo previously derived from old models Peugeot Expert and Citroen Jumpy. Name of the new model therefore has been changed to mark the change of supplier of the two generations of light utility vehicles, both with the Fiat logo. It is now named Talento, a former name used by Fiat in the 90s to describe a variant of the Ducato (high range utility vehicle).
- Fiat Talento is derived from the Renault Traficmanufactured at Sandouville, like the Opel Vivaro (named Vauxhall Vivaro in England), which was launched two years ago, and like the future Nissan NV300 which will be launched in the coming weeks.
- These four models optimize the production volume of vehicles in Sandouville, since considering a production capacity set at 150,000 units per year at this site, Inovev expects an annual production broken down into 95,000 Renault Trafic, 25000 Fiat Talento, Nissan NV300 10,000 and 20,000 Opel Vivaro (the majority of Vivaro being produced at a GM plant in Luton, England : 60 000 units in 2015).
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Read more... Fiat replaces the Scudo (PSA base) by the Talento (Renault base)
GMC starts marketing the new generation of the Acadia
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GMC starts marketing the new generation of the Acadia
- The model range of GMC (subsidiary of the GM group, which offers more luxurious light trucks than the Chevrolet light trucks) is composed of the pickups Canyon (derived from Chevrolet Colorado) and Sierra (derived from Chevrolet Silverado), crossovers Terrain (derived from Chevrolet Equinox), Acadia (derived from the Chevrolet Traverse), Yukon (derived from the Chevrolet Tahoe) and Yukon XL (derived from Chevrolet Suburban) as well as a van called Savana (derived from Chevrolet Express).
- The first generation of the GMC Acadia dated back to 2006. It was, at this time, the first crossover from GMC, i.e. a vehicle combining the features of an MPV with those of an SUV. It shared its platform with the Saturn Outlook, Buick Enclave and Chevrolet Traverse which had replaced the range of genuine GM MPVs. Into the GM range, Acadia is positioned in terms of price between the Chevrolet Traverse and Buick Enclave (the Outlook has disappeared). Into the GMC range, Acadia is positioned in terms of price between the land and the Yukon.
- The new generation of the GMC Acadia, which was launched in early 2016, inaugurated the new platform that will be used on the future Chevrolet Traverse (2017). It is equipped with a 4-cylinder 2.5l direct-injection petrol gasoline engine developing 194hp and a 3.6-liter V6 engine developing310 hp. Inovev expects a volume of 110,000 Acadia produced each year on the Lansing (USA) site.
It will represent 15% of the annual production of GMC.
It will represent 15% of the annual production of GMC.
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Lancia gradually disappears from the European market
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Lancia gradually disappears from the European market
- After disappearance from the European market of Saab, Daihatsu and Chevrolet brands, the Lancia brand - in accordance with the announcement made by the group management FCA – vanishes also progressively from this market.
- On the one hand, sales of Lancia recorded a continuous decline over the past fifteen years: they were divided by three since 2000 and by two since 2009. They fell down to 60 000 units in 2015 (including 56 000 in Italy) .
- On the other hand, the Lancia range has been reduced to mere Ypsilon(A/B segment sedan).
The Delta (C/D segment sedan), Thema(E segment sedan) and Voyager (E segment MPV) were stopped in 2015.
The Ypsilon (whose origins date back to 2011) was restyled at the same time, which is a sign of a programmed end of career in 2019.
The Delta (C/D segment sedan), Thema(E segment sedan) and Voyager (E segment MPV) were stopped in 2015.
The Ypsilon (whose origins date back to 2011) was restyled at the same time, which is a sign of a programmed end of career in 2019.
- In January 2017, the Ypsilon will be marketed only in Italy, where this model is still experiencing some success.
In 2019, the Lancia brand will have completely disappeared.
To replace the Ypsilon, the FCA group envisages the launch of a Chrysler 100 that could be produced in Europe or Mexico.
In 2019, the Lancia brand will have completely disappeared.
To replace the Ypsilon, the FCA group envisages the launch of a Chrysler 100 that could be produced in Europe or Mexico.
- In the same way as the current Ypsilon, the future Chrysler 100 would be based on the platform of the Fiat 500 and Panda. This future Chrysler segment B will be marketed in Europe and North America. FCA group hopes to repeat the deeds of the Jeep Renegade, which is designed on a Fiat basic and sold successfully in Europe and North America.
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Opel launches the new generation Zafira
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Opel launches the new generation Zafira
- In order to replace its compact MPV Zafira (whose launch dates back to 2011), Opel has acted in the same way as for the replacement of its Corsa in 2014. It has kept the same platform as the old model’s one, while however providing enough cosmetic changes in the body so that the new model can be clearly differentiated from the old one.
- The new generation of the compact MPV Zafira (which is not any more named ZafiraTourer), launched in 2016, is scheduled for a career of four to five years, while it could have been assumed, on the basis of the 2015 production figures, that this model would be abandoned without descendants.
- Finally, in the same way as Renault, Opel decided to include in the C segment the widest possible range of vehicles to cover the largest share of this segment: a compact MPV (Zafira), a compact SUV (name yet unknown), a compact sedan (Astra) and a compact station wagon (Astra Tourer).
- The new Zafira will, as previously, be manufactured in Rüsselsheim (Germany) at the rate of 60,000 units per year on average, while the future compact SUV will be produced in Peugeot Sochaux (France). The Astra is produced on two different sites: Gliwice (Poland) and Ellesmere Port (England).
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