Consequences of the transfer to the USA of part of the Mercedes C-Class
 
Has the transfer from Germany to the USA of production of Mercedes C-Class sold in North America contributed to a decline in production of the C-Class at the German site in Bremen?

When the curve of C-Class production since 2005 is observed, it can be seen that the generation that was released in 2007 and replaced in 2013 peaked in 2008, with a volume of 330,000 manufactured units, before encountering in 2009 a clear disaffection, following the financial crisis, as other models of other brands.

Production has rebounded from 2010 to reach a new production peak in 2012, with a volume of 300,000 manufactured units. This production was sold in both Europe and North America, the two main markets of the C-Class (the Chinese market, much lower,  is supplied by local production in partnership with BAIC).

The new generation of C-Class launched at the end of 2013 was more successful than the previous generation, since its production volume rose gradually from 265,000 units in 2014 to 400,000 units in 2016, distributed as follows: 300,000 in Germany and 100,000 in the US (100,000 units are sold in the US each year). The transfer to the USA of part of the production of the C-Class therefore did not affect the volume of production of the C-Class in Germany, which remains at a production rate comparable to that of the old C-Class (around 300,000 units per year).

16-27-6   

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What could change the presidency of Donald Trump in the US auto industry?
 The election of Donald Trump at the White House could signal more protectionism on the part of the United States (this is the policy that was advocated in the program presented by Donald Trump during the election campaign).

Today, 60% of vehicles sold in the United States are produced in the United States. 
Imports represent 40% of sales, 10% from Canada, 10% from Japan and 10% from Mexico. By 2016, nearly 1.7 million vehicles come from Canada, both from Japan and Mexico.

Donald Trump announced that he wanted to renegotiate NAFTA and, in case of failure, slap a tax on imported vehicles (especially a 10 to 35% tax on cars coming from Mexico).

It will be difficult for it to implement such a measure which:
Would have the effect of significantly increasing the price of vehicles currently produced outside the USA
(the cost of labor is four times lower in Mexico than in the USA).
Induce distortions of competition (investments were made in a given economic context).
Would require the reopening of recently closed plants or the construction of new factories on US soil, with all the current US capacities of the order of 12 million vehicles being saturated.

The status quo could ultimately prevail, with some possible political changes at the margin.

16-27-3   

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Alfa-Romeo launches its first SUV: the Stelvio.
 

The Italian carmaker Alfa-Roméo, a subsidiary of the FCA group, is yomping to renew and expand its range upwards.
The SUV Stelvio (D-segment) and the sedan Guilia (D-segment, launched at the beginning of 2016)  have been added to  the Mito (B-segment) and Giulietta (C-segment).


The Stelvio is the first genuine SUV of the Alfa-Romeo brand (which had previously sold all-wheel-drive models derived from sedans and station wagons). The Stelvio enters an increasingly competitive segment since today almost all carmakers offer such models in  their catalogs, the last to enter this market being Seat (Ateca), Jaguar (F-Pace), Maserati (Levante) and Bentley (Bentayga). This segment now accounts for 25% of sales in Europe in 2016, and it is therefore in the interest of all carmakers to offer several SUVs in their catalogs.


The Stelvio targets customers of Premium D-segment SUV, such as Porsche Macan, Audi Q5, BMW X3, Mercedes GLC and Jaguar F-Pace. It is based on the platform of the Giorgio de la Giulia, and equipped with its various engines. The Stelvio is 4.68m long, like the Porsche Macan, and 1.65m high. The Stelvio is the first of the three SUVs that Alfa will launch in two years: an E-segment SUV based on the MaseratiLevante platform and a C-segment SUV based on the Giulietta platform.


Inovev expects 30,000 sales of Stelvio per year (its production being carried out in Cassino, Italy).


16-27-2   

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Mazda launches the second generation of its SUV CX-5
 
The Japanese carmaker Mazda now has three different SUVs: the C-segment CX3 (launched in 2015), the D-segment CX5 (launched in 2012) and the E-segment CX9 (launched in 2007). The D-segment CX7 (launched in 2006) was removed from the range in 2012.

Mazda renews its 2015 D-segment  SUV, the CX5, whose origins go back to 2012. The new model incorporates many components of the former model, such as the platform, and looks more like a restyling of the former model than a brand new model (as Opel did for its recent Corsa), as world sales of the CX5 remain at a very good level (300,000 units expected in 2016, a volume slightly higher than in 2015 ).

The new CX5, remaining manufactured in Japan, takes up the dimensions of the former one (length: 4.55m, width: 1.84m, height: 1.69m). The engines are sourced from the former model: a 4-cylinder petrol 2.0l developing 165hp and a 4 cylinder diesel 2.2 developing 150hp and 175hp.

The new Mazda CX5 (for which Inovev expects 300,000 annual sales, as for the former model) targets the D-SUV segment, alongside Audi Q5, BMW X3, Mercedes GLC, Jaguar F-Pace, Porsche Macan , Alfa Stelvio, Nissan X-Trail, Toyota RAV4, Renault Koleos, etc.

16-27-4   

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Jaguar will launch the i-Pace in 2018
 
Jaguar will launch its BEV (Battery Electric Vehicle) in 2018.
It
will be the i-Pace, which will complement the E-Pace, F-Pace and J-Pace SUV range. Directly competing with the Tesla Model 3 which will be launched the same year, the i-Pace is more like a four-door sedan than a real SUV.

This model will be manufactured by the manufacturer Magna-Steyr in Graz, Austria at a rate of 20,000 units per year (13,000 in the first year).
Jaguar
said that the United States would be the first market for this vehicle (California being an important market for electric cars), but that China and Europe would also be test markets because they have a high potential for this type of vehicles.

By 2020, the Jaguar Land Rover Group intends to sell 50% of the number of its models in electrified versions (HEV, PHEV and BEV), which does not mean however that 50% of the volume of the  manufacturer's sales will be made by electrified vehicles. But the proportion of sales of the group of electrified vehicles is expected to grow steadily from the beginning of the next decade.

The Jaguar i-Pace, which inaugurates the manufacturer's 100% electric vehicle range, uses a brand new platform
that will be used as the basis for future electric models of the Jaguar and Land Rover brands. It could also eventually equip models from the parent company Tata Motors in India.

16-27-1   

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