Overview of the Argentine market in 2015

 

The Argentine automobile market declined by 6.3% in 2015, reaching a volume of 0.63 million vehicles (PC + LCV).This market is suffering from poor economic conditions prevailing in South America, including Brazil which is the cornerstone of the economic situation.

Like Brazil, Argentina (the second market in the region) has seen its sales shrink for the second consecutive year, losing 300 000 units in two years, i.e. a third of its volume in 2013 (2013 was the year that marked the sales peak in this country).

By manufacturer, the Volkswagen group (17.8% market share, -0.5%) remains the leader of the Argentine market, in front of the Renault-Nissan group (14.0% market share, -1.9%). Followed by the Ford group (13.9% market share, -7.1%), PSA (13.3% of the market, -14.5%), GM (12.8% market share, -2.4%) FCA (12.6% market share, -11.3%) and Toyota (9.9% market share, -3.3%). All the manufacturers within the top seven largest are declining but it is PSA and FCA that have suffered the most. Among the smaller manufacturers present in Argentina, only Daimler and Hyundai-Kia managed to increase their sales but with a very low volume.

The Top ten models sold in the Argentine market in 2015 include: Volkswagen Gol (29,157 units), Chevrolet Classic (27 120), Toyota Hilux (26,552), Fiat Palio (23,598), Ford Fiesta (23 419), Ford Ecosport (22 301), Ford Focus (20 096), Toyota Etios (19 859), Renault Clio (19 784), Volkswagen Amarok (18 288). The Ford Group thus ranks three models in the top 10, while Volkswagen and Toyota both rank two . Please note that among the 10 best-selling cars in Argentina in 2015, two are pickups (Toyota Hilux and Volkswagen Amarok). Only one SUV is among the top 10 (Ford Ecosport).

 

16-06-7   

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BREXIT 4/4: Impact on production in Europe

 

If the introduction of customs barriers and taxes upon entry in the EU is possible, the reciprocal custom barriers and taxes are equally important. The internal market in Britain represented 3 million vehicles (PC + LCV) in 2015 of which 80% were imported from the EU.

The UK market is indeed highly dependent on the European production but the introduction of taxes and custom barriers upon entry to Great Britain could bring in significant financial flows. Nevertheless, the market is mainly composed of mainstream brands, the cost of a vehicle imported into the country from the EU would see a price increase which in turn could affect the level of the UK market. Britain could then turn to similar vehicles produced in other regions outside of the EU (Asia, America, Turkey) and implement free trade agreements with specific countries.

For the EU, these 2.4 million vehicles sold in Britain in 2014 represented 13% of total EU production. The first vehicle exporter to Great Britain is Germany followed by Spain and France.

In 2015, the main exporting manufacturers of vehicles from the EU to Great Britain are the VW, Ford, PSA and GM groups.

 

 

16-06-4   

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BREXIT 2/4: The different outcomes possible

 

In a scenario of BREXIT, three hypotheses are possible:
1. The assumption of the status quo pending negotiations of free trade agreements or establishments of customs barriers.
2. The assumption, most likely, of a free trade agreement (FTA) or preferential treatment on the basis of existing ones with the EFTA countries, Switzerland, Turkey, Morocco and South Korea for example.
3. The hypothesis, the most extreme hypothesis and least likely one, of setting up trade barriers to EU entry but also to Great Britain entry, in case no agreement was found .

In all three scenarios, Britain would lose its influence in Europe (including over standards) and would benefit a lot less of the free circulation of European human resources. However, these assumptions can be distinguished by the impact they could have on the levels of future production of the country.

The status quo or the free trade agreement (assumptions No. 1 and No. 2) would change very little to the production level of the UK. Hypothesis No. 3, admittedly more extreme, however, is more interesting to study, for the establishment of customs barriers could both impact British production and also European production.
 

16-06-2   

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Overview of the Indian market in 2015

 

The Indian car market increased by 7.8% in 2015, reaching a volume of 3.42 million vehicles (PC + LCV).

This growth is the result of an improvement in consumer confidence, lower fuel prices and better interest rates, and the arrival on the market of attractive novelties, like the Renault Kwid and the Suzuki Baleno.

Manufacturers, however, remain concerned about the continued weakness of demand in rural and semi-urban areas where the income of the population living in these areas declined sharply because of very poor harvests.

By manufacturer, the Maruti Suzuki-group (37.7% market share, +11.9%) remains the leader in the Indian market, far ahead of the Hyundai-Kia group (13.9% market share, +15.7%). Followed by the Tata group (13.1% market share, +5.7%), Mahindra (11.2% of the market, + 5.0%), Honda (5.9% market share, +12.6%) Toyota (4.1% market share, + 5.3%), Renault-Nissan (2.8% of the market, + 8.0%), Ford (2.3% market share, +1.0%) VW (1.7% market share, -1.6%) and GM (1.1% of the market, -36.5%). The largest increases were to be credited to Hyundai-Kia, Honda and Suzuki.

The ten best-selling models in the Indian market in 2015 are: The Suzuki Alto (272 096 units), Suzuki Dzire (236 038), Suzuki Swift (206 924), Suzuki Wagon R (170 399), Hyundai i20 (130 126), Hyundai Grand i10 (124 072), Mahindra Bolero (87 861), Suzuki Celerio (82 961), Honda City (82 922) and Suzuki Omni (78 927). Suzuki therefore ranks six models in the top 10. The Suzuki Baleno and RenualtKwid launched in Q4 2015 seduced 24 000 and 18 000 customers respectively. The Tata Nano stagnated at 23 000 units.

 

16-06-5   

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BREXIT 3/4: Impact on production in Britain

 

If the establishment of customs barriers was adopted, the cost of a vehicle imported into the EU from Great Britain would be higher. In this case, would manufacturers still they have an economic interest in producing in Britain? And if manufacturers decide to leave this country, would they have the capacity in Europe to absorb this production?

Today, British car production is represented primarily by six major manufacturers (Tata, Renault-Nissan, BMW, Toyota, GM and Honda). Only Tata (Jaguar-Land Rover), the largest producer in the country, produces at the maximum of its capacity in Britain and has no additional capacity in Europe. The group should wait for the opening of its Slovak plant in order to repatriate part of its production.
 
Other carmakers, as shown in the graph below, all have sufficient capacities to host models currently produced in Britain. Customs barriers having an impact only on mainstream brands, luxury brands (mainly Bentley, Rolls-Royce, Aston Martin) could continue to be manufactured in Britain.

 

 

16-06-3   

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