Mercedes has Regained its Position as Best Selling Premium Brand in 2016
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Mercedes has Regained its Position as Best Selling Premium Brand in 2016
- In 2016, Mercedes was the first premium brand in terms of worldwide sales,with 2,089,000 vehicles sold, ahead of BMW (2,003,000 units) and Audi (1,871,000 units).
- Other premium brands with more than 100,000 annual salesare Volvo (435,000 units), Mini (360,000 units), Porsche (238,000 units ) and Jaguar (149,000 units ).
- Expanding the scope to American or Asian premium brands , we find Lexus (678,000 sales), Cadillac (310,000 sales), Infiniti (230,000 sales), Acura (190,000 sales) and Lincoln (130,000 sales).
- Tesla, DS, Alfa-Romeo and Maserati make less than 100,000 annual sales each, as does the Korean Genesis (Hyundai-Kia Group).
- In total, premium brands sold just over 9.5 million vehicles worldwide in 2016, representing 10% of total vehicle sales last year.
- Mercedes achieved 22% of world premium car sales in 2016, ahead of BMW (21%), Audi (20%), Lexus (7%), Volvo (6%), Land Rover (5%),Mini (4%) Cadillac (3%) Porsche (2.5%), Infiniti (2.5%), Acura (2%), Jaguar (1.5%) and Lincoln (1.25%). The other Premium brands realize less than 1% of the Premium market each.
- Mercedes had already been the first Premium brand in 2010, and beforehand in 2006.
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Korean Automotive (PC+ LCV) Market in 2016
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Korean Automotive (PC+ LCV) Market in 2016
- The Korean car market (PC + LCV) remained stable in 2016 (-0.4%). This market remains slightly above 1,800,000 units (1,825,000 units compared to 1,833,000 units in 2015), for the second time in its history. However, it is expected to resume growth again in 2017. Most major manufacturers saw their sales increase in 2016 (excluding Hyundai-Kia, the market leader, and Volkswagen, for reasons related to the case of rigged motors). The Hyundai-Kia group remains by far the leader of the Korean market (1.19 million units, -4%): it still holds more than 65%. Renault-Nissan (120,000 units, + 35%), Mahindra-Ssangyong (104,000 units, + 4%), BMW (57,000 units, + 3%), Daimler (56,000 units, + 20%), Volkswagen (33,000 units, -54 per cent), Toyota (20,000 units, + 26 per cent), Tata (11,000 units, + 8 %).
- Imports accounted for 12% of total sales in 2016, one point less than in 2015 (due to lower Volkswagen sales) but six points more than in 2010 and eight points more than in 2007.
- The best-selling vehicle in 2016 remains the Porter light commercial vehicle (97,000 units), ahead of the Elantra (94,000 units) and Sonata (82,000 units) sedans. Next are the Kia Sorento (80,000 units) and Hyundai Santa Fe (78,000 units ) SUVs, followed by the Chevrolet Spark (77,000 units) and Kia Picanto (75,000 units ) small city cars.
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Brazil Automotive (PC+LCV) Market in 2016
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Brazil Automotive (PC+LCV) Market in 2016
- The Brazilian car market (PC + LCV) decreased more slowly in 2016 (-20.2% compared to 2015) and Inovev expects the market to stabilize in 2017. The Brazilian market has undergone a severe and prolonged recession . Today, according to the OECD, political uncertainty has declined, consumer and business confidence has increased and investments have increased. However, unemployment is expected to continue to increase in 2017 and to decline only gradually thereafter.
- The Brazilian market was just over 2 million units in 2016 (2.05 million) against 2.57 million in 2015 and 3.75 million in 2012.Passenger car sales(consisting mainly of B and C segment sedans) fell 21% to 1, 68 million units , whereas LCVs were more resilient (-13%). With exports up by 25% (520,000 vs. 417,000 units), Brazil's car production declined 11 percent.
- All manufacturers saw their sales fall in 2016, except Toyota which saw its sales increase of 2.9%.
- The market leader is still Fiat-Chrysler (364,000 units, -24.5%), but now tailed by GM (346,000 units, -11%),which, thanks to a lower drop in sales, over- took Volkswagen (258,000 units, -35.5%).
- These three traditional market leaders are followed by Hyundai-Kia (206,000 units, -5.5%), Ford (189,000 units, -29.5%), Renault-Nissan (185,000 units, -23.5%) and Toyota (180,000 sales, + 2.9%). Then come Honda (122,000 units, -20.5%) and PSA (50,000 units, -9.0%).
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Electrical Vehicle Sales in Europe in 2016 by Type
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Electrical Vehicle Sales in Europe in 2016 by Type
- The automotive market for electrified passenger cars (hybrid, hybrid plugs and 100% electric) in Europe (29 countries) in 2016 reached 507 300 units, a 21.6% increase compared to 2015 (417 241 units ), while the overall European passenger car market (all engines combined) grew by 6.5%. Growth in sales of private electric vehicles is therefore significant, but the overall volume of sales remains low. This figure represents a total of 507,300 electrified private vehicles, representing 3.35% of the European PC market in 2016, compared with 2.95% in 2015. However, it should be noted that there are only 60 models available in electrified versions, when more than 300 different models are on the market.Less than 20% of models sold in Europe are therefore available in electric version (BEV), rechargeable hybrid (PHEV) or non-rechargeable hybrid (HEV).
- Models equipped with Stop & Start, micro-hybrid or mild hybrid systems are not counted in this total. The non-rechargeable hybrid models (HEV) accounted for 303,506 sales in Europe in 2016 (compared to 235,604 units in 2015), or 2% of the European market. Hybrid rechargeable models (PHEV) accounted for 112,999 sales in Europe in 2016 (versus 96,436 units in 2015), representing 0.75% of the European market. Electrical models (BEVs) accounted for 90,795 sales in Europe in 2016 (compared to 85,201 units in 2015), representing 0.6% of the European market.
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PSA Acquisition of Ambassador
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PSA Acquisition of Ambassador
- The PSA group has announced the acquisition of Ambassador, an Indian firm which belonged to the Hindustan group between 1957 and 2014 and manufactured the Morris Oxford sedan produced in England between 1954 and 1958. The Ambassador was first a high-range car for senior officials and members of the Indian government, which afterwards became the favorite car for taxis. There are 600,000 Ambassadors in circulation in India today. The Calcutta plant that manufactured the Ambassador has been closed since 2014 and the PSA group does not plan to reactivate it, preferring to establish operations in Chennai, where many manufacturers are already present, such as Renault-Nissan, Ford and Hyundai-Kia.
- The French manufacturer plans to build 100,000 new generation cars per year , marketed under the Ambassador brand which remains very well known in India . Production in JV with the Indian group CK Birla (new owner of Hindustan) could start in 2020 and would allow the PSA group to regain footing on Indian soil after its experience of the 90s.
- The acquisition of Ambassador by PSA constitutes an important new step in their strategy of implantation and expansion in emerging markets, after North Africa, sub-Saharan Africa, and Iran.
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