DS plans revival as of 2019
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DS plans revival as of 2019
- The French firm DS (a subsidiary of the PSA group) is staging a revival in 2019 thanks to a complete renewal of its range which will continue until 2021. PSA group’s Premium brand has been in decline since 2012 in Europe and since 2014 in China, its two main markets. In Europe, the production of DS has fallen from 136,000 units in 2012 to 50,000 in 2017. In China, production has decreased from 27,000 units in 2014 to 6,000 in 2017.
- in Europe the DS brand suffers from the aging of the range, with a DS3 that dates from 2009, a DS4 that dates from 2010 and a DS5 that dates from 2011, and in China suffers from a lack of notoriety relative to well established Premium brands such as Audi, BMW, or Mercedes or even Volvo, Lexus or Cadillac.
- The PSA Group anticipates a stabilization of DS sales in Europe in 2018, thanks to the arrival of the DS7 Crossback (code X74) which should offset the decline of other models, and a recovery in 2019, thanks to the arrival of the DS3 Crossback (code D34) in March 2019 which will replace the DS3, and then that of the DS6 (code X83) in March 2020 which will replace the DS5, and finally the DS4 Crossback (code D44) in March 2021 which will replace the DS4.
- For China, the product plan of DS is still secret, but Inovev thinks it will be very difficult to revive the brand in this market, as current sales are plummeting, and volumes have become extremely low.
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Top passenger cars sales in China over the first 9 months of 2017
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Top passenger cars sales in China over the first 9 months of 2017
- The Chinese market (LCV + LCV) has increased by 4.8% over the first nine months of 2017. If we look at the top 20 models, we see that there are not many changes year on year. Most of the top 20 models were already present in this ranking in 2016. Note however the appearance of the Baojun 510 SUV, as well as the strong progress recorded by VW Tiguan, Geely Bo Yue, Geely Emgrand and Roewe RX5.
- The first place is still occupied by the Wuling Hongguang minivan, but this model loses 67,000 year-on-year sales. The Wuling brand also loses 141,000 sales all models combined, in favor of the sister brand Baojun, which gained 158,000 sales over the same period. This situation is explained by the decline in MPV sales in the Chinese market (Wuling has made it a specialty), which represents only 8.5% of registrations in 2017, compared with 10.6% in 2016, while SUVs continue their breakthrough (Baojun is increasing its models in this category), accounting for 40.6% of the market in 2017 against 35.2% in 2016. Sedans represent 48.5% of the market in 2017 against 50.8% in 2016. Minivans represent only 2.4% of the market in 2017 against 3.4% in 2016.
- By segment, C segment remains dominant in China, with 61.5% of the market, compared to 23.5% for D segment, 10.3% for B segment, 3.5% for E segment, and only 1, 2% for A segment.
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Inovev expects production of 250,000 Jeep Wranglers / year
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Inovev expects production of 250,000 Jeep Wranglers / year
- The Fiat-Chrysler Group has unveiled the new generation of the Jeep Wrangler with the traditional silhouette of this model that is the direct heir to Jeep of the 1940s and 50s, although the vehicle has undergone many changes since that time. The last major change seen in the previous generation (2007-2017) was the addition of a four-door long version that doubled Wrangler's sales. These have increased from 150,000 annual units to approximately 250,000 units.
- Inovev believes that the new generation will remain at this level for several more years, despite the expected decline in the US market as a whole.
- The Jeep Wrangler has a special aura, by its history and design, and intends to maintain its particularity in the face of the multitude of SUV that have appeared on the market for ten years. Even within the Jeep range, the Wrangler retains a loyal customer base and still accounts for nearly 20% of the brand's sales, despite the expansion of the range in recent years. The Wrangler will be produced as previously on the site of Toledo (Ohio - USA), a historic site of the Jeep brand, since Willys already manufactured these models there in the 40s and 50s. The engines are a 4-cylinder 2.0 gasoline 260hp, a V6 3.0 diesel 250hp and a V6 3.6 gasoline of 280hp. The only models comparable to the Wrangler are the Mercedes G-Class (launched in 1979) and the now defunct Land Rover Defender.
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Inovev expects production of 40,000 Infiniti QX50s / year
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Inovev expects production of 40,000 Infiniti QX50s / year
- The Nissan group has unveiled the new generation of the Infiniti QX50 SUV, which competes with D-segment Premium SUVs like the Audi Q5, BMW X3, Mercedes GLC or Lexus NX. The name QX50 was given in 2014, by Infiniti, to the second Infiniti SUV launched under the name EX in December 2007 in North America and December 2008 in Europe.
- The new generation of the QX50 is positioned in the Infiniti range between the QX30 (C-segment) and the QX70 (E-segment). It is, in a way, the chic version of the Nissan X-Trail and Renault Koléos, with which it shares the CMF-D platform. Note that in the US market, the QX50 is capped not only by the QX70, but also by the QX60 and QX80.
- The new QX50 measures 4.69m long (compared to 4.64m for a Nissan X-Trail, 4.66m for an Audi Q5 or 4.72m for a BMW X3) and weighs 1,736 kilos.
- The engines for the QX50 are a 4-cylinder gasoline 2.0 developing 265hp that replaces the old too heavy and too greedy 3.5-cylinder 3.5 320hp. For Europe, a diesel version 3.0 developing 240hp will remain available, but this version will not be available on the US market where the bulk of sales should be.
- The QX50 will be manufactured in Japan, at Nissan, and exported worldwide. Inovev thinks that this model could reach a volume of 30,000 to 40,000 annual units.
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Inovev expects production of 50,000 Subaru Ascents/ year
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Inovev expects production of 50,000 Subaru Ascents/ year
- Subaru has unveiled its new E segment SUV, the Ascent, for the US market, which will attempt to turn the page on the commercial failure of the Tribeca SUV that was unable to convince the American customer. Curiously, this Japanese specialist and pioneer of all-wheel drive has never been able to really sell SUVs in the United States, except for this Tribeca which sold very few, whereas the SUV market today is close to 40% of US registrations.
- The Subaru Ascent, competitor of Ford Explorer, Chevrolet Traverse, Jeep Grand Cherokee, Toyota Highlander, Nissan Murano, Honda Pilot, Mazda CX8, Mercedes GLS, Volkswagen Atlas, is a 5 meters long SUV capable of carrying up to eight passengers. This is the largest vehicle ever produced by Subaru.
- The Ascent is developed on Subaru’s new modular platform, which is already used by the new Impreza, and should be generalized to other models such as Legacy, Outback, Levorg and Forester. The Ascent is powered by a 4-cylinder flat fuel (Boxer) 2.4 developing 260hp which is not too powerful, given the 2,268 kilos of the vehicle. The Subaru Ascent, marketed in the summer of 2018, will be produced at the manufacturer's only US plant in Lafayette, Indiana. No sales forecasts have been provided by Subaru, but Inovev thinks that this model could reach a volume between 40,000 and 50,000units per year.
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