The top light truck sales in the USA over the first 9 months of 2017
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The top light truck sales in the USA over the first 9 months of 2017
- The American market is becoming increasingly oriented towards light trucks (pickups, SUVs, minivans) which make up 64% of sales in 2017 (against 60% in 2016). This category breaks down as follows:
§ 65% SUV (29% C segment, 21% D segment, 11% E segment, 4% B segment) in 2017, compared to 63% in 2016 (including 29% C segment, 20% D segment, 11% E segment, 3% of B segment)
§ 25% pickups in 2017, compared to 25% in 2016
§ 6% minivans in 2017, compared to 7% in 2016
§ 4% delivery vans in 2017, compared to 5% in 2016
-If we look at the top 20 sales of light trucks by model, we see that the first three places are traditionally occupied by the big pickups of Ford (659 000 sales), Chevrolet (419 000 sales) and Dodge (375 000 sales). Japanese automakers place three SUVs of the same segment in the following three places: the Toyota RAV4 (312,000 sales), the Nissan Rogue (297,000 sales) and the Honda CRV (281,000 sales). The first purely American SUVs (Ford Escape, Chevrolet Equinox, Ford Explorer, Jeep Grand Cherokee) are placed in the following four places. Most models‘ sales increased in 2017. Notable exceptions are Chevrolet Silverado, GMC Sierra and Jeep Cherokee.
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Algeria expects to produce up to 250,000 vehicles in 2018
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Algeria expects to produce up to 250,000 vehicles in 2018
- The quotas of imports of new vehicles imposed by the Algerian government have allowed Algeria to acquire recently, in a very short time, a national automobile industry, but whose actors are all foreigners:
§ Renault will produce 60,000 vehicles (Symbol, Sandero) in 2017 and 100,000 in the long term.
§ Hyundai will produce 40,000 vehicles (i20, Santa Fe) in 2017 and 100,000 in future (i10, i20, Accent, Elantra, Santa Fe).
§ Volkswagen is building a factory in Relizane that will start operating in 2018 and targets 50,000 units in 2018 and 100,000 longer term (Polo, Golf, Caddy, Ibiza, Fabia, Octavia).
§ Kia will start producing Picanto then Rio and Cerato (40 000 vehicles planned for 2018 and 75 000 in future)
§ PSA has recently announced that it will start assembling vehicles from 2018 (208, 301, C-Elysee) at the rate of 25,000 units per year and then 100,000 units in future.
§ Suzuki has announced that it will produce 15,000 vehicles (Alto, Swift) in 2018 and 75,000 longer term.
- In this country, which has a motorisation rate of 200 vehicles per 1,000 inhabitants, the manufacturers are aiming for a production of 250,000 vehicles in 2018 and up to 550,000 in the long term (2022-2023). Inovev nuances these objectives (see graph), while noting that the Algerian market reached up to 437,000 units in 2012.
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The top passenger cars sales in the USA over the first 9 months of 2017
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The top passenger cars sales in the USA over the first 9 months of 2017
- The US market fell 1.7% in the first nine months of 2017 compared to the first nine months of 2016. Deliveries were mainly in the light trucks (pickups, SUVs, minivans) category, which accounts for 64 % of sales this year (compared to 60% in 2016). Sales of passenger cars fell from 40% to 36% of sales over the same period.
- If we observe the top 20 sales of passenger cars by model, we see that Japanese manufacturers place six models in the top six places: two Honda, two Toyota and two Nissan.
- The Honda Civic (284,000 sales) surpassed the Toyota Camry (282,000 sales) and Honda Accord (251,000 sales), which had been leading the US PC market for years but was down in 2017, due to model renewal (transition between old and new generation). The Civic’s first place should therefore be only temporary. The Toyota Corolla (249,000 sales), Nissan Altima (200,000 sales) and Nissan Sentra (166,000 sales), down from last year, occupy the fourth, fifth and sixth places. The first purely American models (Ford Fusion and Chevrolet Cruze) are only seventh and eighth. They are still ahead of Hyundai and Kia, but this situation should only be temporary, since the two Korean manufacturers are doing their utmost to get closer to Japanese manufacturers in terms of volume in the US PC market. Only one FCA model (Dodge Charger) is currently in the top 20.
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Mercedes has consolidated its first place in the World Premium Market in 2017
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Mercedes has consolidated its first place in the World Premium Market in 2017
- In 2017, production of Mercedes passenger cars continued to grow faster than that of BMW or Audi, which means that Mercedes has consolidated its leading position among the world’s premium manufacturers.
- This year, the production volume of Mercedes will exceed 2.3 million units, while BMW (without Mini) will not exceed 2.2 million and Audi will not exceed 2 million.
- Mercedes (which had been the leader of the premium manufacturers during several decades before 2004) overtook Audi in 2015, and BMW in 2016 .
- Mercedes has benefited in recent years from both the repositioning of the Class A (whose sales increased from 100,000 units in 2012 to 250,000 in 2017) and the successive renewals of the S-Class (in 2013), C Class (in 2014). ) and E Class (in 2016). In addition, the replacement of the GLK by the GLC has increased D-segment SUV sales volume from 100,000 units in 2012 to 250,000 in 2017.
- Finally - Inovev treated this topic in the analysis of October 16, 2017 - Mercedes has overtaken BMW and Audi in the Chinese market in 2017. Mercedes has become the first premium brand on the world market, while it was far behind only two or three years ago . Mercedes is also the first premium brand on the US market.
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Opel / Vauxhall and the Talbot Syndrome
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Opel / Vauxhall and the Talbot Syndrome
- The purchase of GM 's European subsidiaries by PSA in 2017 is irredeemably reminiscent of the takeover of Chrysler's European subsidiaries by the same PSA in 1978. Thus, two of the three major American manufacturers decided, at a given moment, to leave the European continent, and concentrate on other regions considered to be more profitable, while selling their European subsidiaries to the same French group.
- When we look at the consequences of the acquisition of Chrysler Europe by PSA in 1978, we note that the Peugeot brand that merged the Peugeot and Talbot networks in 1981 saw its sales double in a few years, while the Talbot brand (new name of Chrysler Europe adopted in 1979). disappeared in 1986.
- Can Opel / Vauxhall suffer the same fate? Inovev believes that the European clientele (especially German and British) remains committed to the Opel and Vauxhall brands, and that it would be a strategic mistake to merge the Peugeot, Opel and Vauxhall networks. PSA would quickly lose many of the customers of these two brands.
- With the reduction in the break even level of Opel / Vauxhall's production volume in 2020 from 1,200,000 to 800,000 vehicles per year - a recent announcement by PSA - these two brands should therefore survive, despite the sales volume difference between Peugeot, Opel and Vauxhall that will necessarily increase in the coming years.
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