The Indian market (PC+ LUV) declined by 13.3% in 2019
The Indian car market (PC + LUV) abruptly stopped its growth in 2019, in a global context of markets decline, with a fall of 13.3% compared to 2018, at 3.8 million units against 4,4 million in 2018 and 4 million in 2017.

However, this sharp drop of sales does not questions the development potential of the Indian market, which has a motorization rate that is still low compared to most major countries (around 100 cars per 1,000 inhabitants), a rate 1.5 to 2 times lower than in China. The Indian middle class is, however, half the size of the Chinese middle class, and the infrastructures development less dynamic  suggests that the rate of Indian motorization at a middle term will never catch up with the rate of Chinese one, which is increasing sharply.

In a context of a sharp decline, the most impacted carmakers are those who have a major footprint on the local market, meaning Suzuki and Tata Motors: Suzuki (with Maruti) lost 240,000 sales last year compared to 2018 and Tata Motors 160 000 sales. This has for consequence a decline of influence of these two carmakers at a global scale.

Suzuki-Maruti remains however the undisputed leader of the Indian market in 2019, with a market share of 40% (stable compared to 2018), ahead of Hyundai-Kia (15%) which gains two points thanks to a stability of its sales, Tata Motors (14%) who lost two points and Mahindra (12%) who gained half a point. These four carmakers share alone 81% of the Indian market, while a dozen of others get the remaining 19%. SUVs represented 20% of the Indian market in 2019, against 18% in 2018.


    
 

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Suzuki remains the tenth carmaker in 2019
Suzuki sold 2.9 million vehicles (PC + LUV) in 2019, which represents a decline of 10% compared to 2018.
This
decrease is mainly due to the drop in sales in its main market, the Indian market (-13.7% of sales, which represents a loss of 240,000 vehicles compared to 2018), but also a decline in sales in other regions (-30,000 in China, -25,000 in Pakistan, -20 000 in Japan, -20 000 in Indonesia) which add up to 100,000 additional lost sales. The Japanese carmaker is also not in an extraordinary shape in Europe, where its sales are in slight decline, because it has just decided to remove the Baleno and Celerio models from its product range.

Suzuki's global sales in 2019 break down:

1. India is its largest market, with 1.51 million vehicles, or 52% of its world sales.
2. Japan is its second market, with 696,000 vehicles, or 24% of its world sales.
3. Europe is its third market, with 232,000 vehicles, or 8% of its world sales.

These three markets represent 84% of global Suzuki sales in 2019.

The future of Suzuki remains uncertain (range limited to small models with thermal engine, non presence on the Chinese and North American markets), but the support could come from its new partner Toyota which could be tempted by an acquisition more pronounced, even if its Daihatsu brand has a product range very close to Suzuki one.


    
 

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The Turkish market (PC + LUV) declined by 23% in 2019
The Turkish automobile market (PC + LUV) declined by 23% in 2019, to 479,000 vehicles against 621,000 units in 2018, the year when this market had already shrunk by 35%. These last two years, the Turkish market has therefore lost half of its volume. It is not the first time that it has experienced such variations as it had already gone for example from 497,000 units in 2000 to 154,000 in 2001 before returning to 658,000 in 2004.

For the past two years, Turkey has experienced strong economic deterioration linked to high indebtedness and rampant inflation, which is added to a difficult social situation, with the chaotic management of a very large influx of migrants. important and costly war waged on its borders. Turkey’s situation is far from stabilized, which is never a good to develop the market. Volkswagen has for instance announced it will postpone the construction of its future plant in Turkey, due to the uncertain situation in the region.

Inovev expected before the COVID-19 impact a Turkish market close to 400,000 units in 2020, waiting for an improvement of the market in the following years.

By carmakers, the Renault-Nissan group remains the leader of the Turkish market in 2019, but lost two points compared to the previous year, with a market share of 21% against 23% in 2018. The Franco-Japanese carmaker is ahead of Volkswagen group (17% market share), Fiat-Chrysler group (16%), PSA group (12%) and Ford group (10%). As a reminder, Fiat was the sales leader in Turkey for a long time until the 2000s, before being surpassed by Renault-Nissan and then Volkswagen. SUVs represented 18% of the Turkish market in 2019, compared to 16% in 2018.


    
 

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Honda becomes the sixth world carmaker in 2019
The Honda group (Honda, Acura) sold 5.15 million vehicles (PC+LUV) in 2019, against 5.25 million in 2018, which represents a decrease of 2% over one year. Like many other carmakers, Honda suffered from the market downturn in 2019 but resisted better than the American or Korean carmakers. The Japanese carmaker increased its sales in China by 10% while this market contracted by 10% over the same period. In addition, its sales have been stable in USA, its main market. It is mainly in India (-40,000 sales), Japan (-25,000 sales) and Europe (-20,000 sales) where Honda has really dropped out. In total, Honda overtakes Ford for the first time worldwide.

The Honda group's global sales in 2019 break down:

1. USA remains its largest market, with 1.608 million vehicles, or 31.2% of its world sales.
2. China its second market, with 1.585 million vehicles, or 30.8% of its world sales.
3. Japan remains its third market, with 722,000 vehicles, or 14% of its world sales.
4. India is its fourth market, with 135,000 vehicles, or 2.5% of its world sales.
5. Europe is its fifth market, with 122,000 vehicles, or 2.5% of its world sales.

These five markets represent 81% of the Honda group's global sales in 2019, which are divided into 4.96 million vehicles under the Honda brand and 194,000 vehicles under the Acura brand.


    
 

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The Korean market (PC + LUV) fell by 1.6% in 2019
The Korean automotive market (PC + LUV) remained stable in 2019, in a global context of declining markets. It fell just 1.6%, when the global auto market declined more than 4% last year. The Korean market benefits from a slightly lower motorization rate than that of the other large producing countries (475 cars per 1,000 inhabitants, against 550 in Europe, 615 in Japan and 750 in the United States) and a renewal of several models from the Hyundai-Kia group, which now accounts for over 70% of sales in this country.

The Korean market therefore stabilized at 1.8 million light vehicles (PC + LUV) in 2019 compared to the previous year and this stabilization of the Korean market can be observed since 2015 which marks the end of the uninterrupted ascent sales since the early 1980s (except during the Asian crisis in the late 1990s).

The Korean market seems to take the same way as the Japanese market, meaning a stabilization of sales over a long period which corresponds to the situation of a mature market.

By carmaker, the Hyundai-Kia group remains by far the market leader in 2019, with a share of 71% (compared to 69% in 2018), ahead of the Mahindra-Ssangyong (6%), Renault-Nissan groups (5%), Daimler (4%), GM (4%) and BMW (3%). GM’s presence in this market is becoming increasingly critical, and the future of this once successful group appears to be uncertain. SUVs represented 36% of the Korean market compared to 33% in 2018.


    
 

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