Evolution of the passenger car market in Brazil by brand
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Evolution of the passenger car market in Brazil by brand
- The evolution of the Brazilian automobile market (passenger cars) by brand shows in terms of sales volumes a spectacular regrouping of the different brands present in this market since the beginning of the 2010s.
- In fact, between 2005 and 2010, three brands dominated the Brazilian market, namely Volkswagen (present in this market since the early 1950s), Fiat (present in this market since the early 1970s) and Chevrolet (present in this market since the early 1930s). In 2010, Volkswagen reached its maximum sales volume with more than 1,000,000 units per year, ahead of Fiat (800,000 units) and Chevrolet (650,000 units). Ford is then the fourth brand in Brazil halfway between the three leaders and the other brands which do not exceed 150,000 units per year each. Ford recorded a sales volume of 350,000 units in 2010.
- Between 2010 and 2015, the three leaders fell similarly, losing almost half of their sales volumes, while at the same time the other brands progressed inexorably (including Renault, Hyundai, Toyota), until they came very close to Ford, which saw its sales also declining.
- Finally, between 2015 and 2020, the three leaders Chevrolet, Volkswagen and Fiat are at practically the same level (between 400,000 and 500,000 units per year), slightly ahead of other brands including Ford, which recorded sales volumes of between 100 000 and 300,000 units per year. In 2019, Renault became the fourth brand sold, ahead of Hyundai, Ford and Toyota. The brands Jeep, Honda, Nissan, Citroën and Peugeot follow.
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The top 20 models imported in the USA in 2019
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The top 20 models imported in the USA in 2019
- In 2019, the US market represented 17,048,984 passenger cars (down 1.6% compared to 2018) and imports represented 7,453,645 units, or 44% of total registrations. Inovev's definition of passenger cars includes sedans, coupes, convertibles, MPVs and SUVs, while the US definition includes MPVs and SUVs in the light truck category.
- With SUVs representing 48% of the US market in 2019, it is interesting to note that these models represent a larger share in imports. Indeed, SUVs account for 52% of total imports while sedans only represent 31%. The others are pick-ups (12%), MPVs (3%) and vans (2%). US imports include those from Mexico and Canada, which are primarily production sites for GM, Ford and FCA.
- It is to be noted that of the first twenty models imported to the USA, twelve are SUVs, while there are only eight sedans. On the other hand, the most imported car in the USA is by far the Nissan Sentra (compact or D-segment sedan) which alone accounts for 6.5% of total Chinese imports. It is produced in Mexican plant.
- Vehicles imported to the US are mostly from Mexico (38%), Canada (23%), Japan (14%) and Europe (14%). Imports from Europe are exclusively Premium brand models, unlike those from Japan, Mexico and Canada.
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The European light utility vehicle market down 23.7% over 9 months 2020
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The European light utility vehicle market down 23.7% over 9 months 2020
- The European market (29 countries) for passenger cars (PCs) fell by 29.3% over the nine months of 2020, compared to the same period of 2019. The market of light utility vehicles (LUVs) fell by 23.7% year-to-date for the first nine months of 2020, compared to the same period of 2019.
- We observe that the LUV market has suffered less than the PC market, surely because private customers have been more affected by the lock-down and the fear of the next day, while companies, even if they have reduced their purchases of vehicles, partly continued to renew their vehicle fleet.
- The most important markets for LUVs remain France (which benefits from company car registrations based on PCs which represent 12.5% of the French LUV market), followed by England, Germany, Spain and Italy.
- The LUV markets that were most affected by the crisis in 2020 are Slovenia (-43%), Sweden (-41%), Spain (-33%), Portugal (-34%), Romania (-30%), Croatia (-28%) and England (-27%). Germany (-19%) and France (-20%) were less affected. It is to be noted that the Eastern Europe countries were impacted as much (-25%) as Western Europe countries (-24%).
- England, in addition to the coronavirus crisis, is suffering from the results of Brexit negotiations, which it is still unclear whether it will lead to a free trade agreement or not.
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The top 20 models imported in China in 2019
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The top 20 models imported in China in 2019
- In 2019, the Chinese market represented 21,444,180 passenger cars (down 9.6% compared to 2018) and imports represented 1,111,811 units, or 5.2% of total registrations. The volume of imports is twice the volume of Chinese exports in 2019.
- With SUVs accounting for 44% of the Chinese market in 2019, it is interesting to note that these models represent a larger share in imports. Indeed, SUVs account for 54% of total imports while sedans only represent 40%. The others are MPVs (4%) and coupés-convertibles (2%).
- It is to be noted that of the first twenty models imported into China, thirteen are SUVs, while there are only seven sedans. On the other hand, the most imported car in China is by far the Lexus ES (premium version of the Toyota Camry E segment sedan) which alone accounts for 11% of total Chinese imports. It is produced in a plant located in the United States.
- Vehicles imported into China are vehicles that come mostly from Premium brand models, produced either in Europe (48%), North America (27%) or Japan (19%). These Premium brands represent 80% of Chinese imports, including the Lexus (21% of imports), BMW (15% of imports), Mercedes (13% of imports), Porsche (8% of imports) and Audi (6% of imports). These five premium brands alone account for 63% of total Chinese imports.
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The 20 best-selling models in USA by model (9 months 2020)
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The 20 best-selling models in USA by model (9 months 2020)
- In a US market down 17.7% over the first 9 months of 2020 (compared to the same period of 2019), the Ford F-Series pickup remains the best-selling model (589,034 units), as for over thirty years. The ranking of the 20 best selling models has not changed much compared to 2019, with the Chevrolet Silverado and Dodge Ram pickups in second and third place. The second place held by the Dodge Ram lasted only a few months. Behind these three pick-ups which alone represent 13.5% of the US market in 2020, we find two SUVs, the Toyota RAV4 and Honda CRV, which achieve better sales than the best-selling American brand SUVs., like Chevrolet, Ford or Dodge.
- The same phenomenon is found with the Toyota Camry and Honda Civic sedans, which occupy the sixth and seventh places and score better than the best-selling American brand sedans. No American sedan is in the Top 20. American brands have abandoned the sedan market in favour of Japanese and Korean brands.
- The American brand SUVs are however doing quite well, occupying five places in the Top 20, starting from eighth place, like the Chevrolet Equinox, Ford Explorer, Jeep Grand Cherokee, Jeep Wrangler and Ford Escape.
-The GM group remains the leader of the US market, with a 17% market share, ahead of the Ford (14%) and Toyota (14%), FCA (13%), Honda (9%), Hyundai- Kia (9%) and Renault-Nissan (7%).
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