The Turkish market (PC + LUV) declined by 23% in 2019
The Turkish automobile market (PC + LUV) declined by 23% in 2019, to 479,000 vehicles against 621,000 units in 2018, the year when this market had already shrunk by 35%. These last two years, the Turkish market has therefore lost half of its volume. It is not the first time that it has experienced such variations as it had already gone for example from 497,000 units in 2000 to 154,000 in 2001 before returning to 658,000 in 2004.

For the past two years, Turkey has experienced strong economic deterioration linked to high indebtedness and rampant inflation, which is added to a difficult social situation, with the chaotic management of a very large influx of migrants. important and costly war waged on its borders. Turkey’s situation is far from stabilized, which is never a good to develop the market. Volkswagen has for instance announced it will postpone the construction of its future plant in Turkey, due to the uncertain situation in the region.

Inovev expected before the COVID-19 impact a Turkish market close to 400,000 units in 2020, waiting for an improvement of the market in the following years.

By carmakers, the Renault-Nissan group remains the leader of the Turkish market in 2019, but lost two points compared to the previous year, with a market share of 21% against 23% in 2018. The Franco-Japanese carmaker is ahead of Volkswagen group (17% market share), Fiat-Chrysler group (16%), PSA group (12%) and Ford group (10%). As a reminder, Fiat was the sales leader in Turkey for a long time until the 2000s, before being surpassed by Renault-Nissan and then Volkswagen. SUVs represented 18% of the Turkish market in 2019, compared to 16% in 2018.


    
 

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The Korean market (PC + LUV) fell by 1.6% in 2019
The Korean automotive market (PC + LUV) remained stable in 2019, in a global context of declining markets. It fell just 1.6%, when the global auto market declined more than 4% last year. The Korean market benefits from a slightly lower motorization rate than that of the other large producing countries (475 cars per 1,000 inhabitants, against 550 in Europe, 615 in Japan and 750 in the United States) and a renewal of several models from the Hyundai-Kia group, which now accounts for over 70% of sales in this country.

The Korean market therefore stabilized at 1.8 million light vehicles (PC + LUV) in 2019 compared to the previous year and this stabilization of the Korean market can be observed since 2015 which marks the end of the uninterrupted ascent sales since the early 1980s (except during the Asian crisis in the late 1990s).

The Korean market seems to take the same way as the Japanese market, meaning a stabilization of sales over a long period which corresponds to the situation of a mature market.

By carmaker, the Hyundai-Kia group remains by far the market leader in 2019, with a share of 71% (compared to 69% in 2018), ahead of the Mahindra-Ssangyong (6%), Renault-Nissan groups (5%), Daimler (4%), GM (4%) and BMW (3%). GM’s presence in this market is becoming increasingly critical, and the future of this once successful group appears to be uncertain. SUVs represented 36% of the Korean market compared to 33% in 2018.


    
 

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Why car production on German soil has lost 20% of its volume in three years?
The car production in Germany lost 20% of its volume in three years, between 2016 and 2019, from 5.75 million passenger cars in 2016 to 4.66 million in 2019, representing a loss of 1.09 million units over this period. The decrease reached -9.0% in 2019, after a decrease of -9.3% in 2018 and -1.8% in 2017.

According to Inovev, this volume decline is the consequences of several factors:

1. Lower global sales in 2018 and 2019, which has caused a decline of exports from Germany. These exports went from 4.38 million units in 2017 to 3.48 million in 2019, representing a loss of 900,000 units in three years.
2. The complete or partial transfer of certain models to foreign countries: Mercedes Class A to Hungary, Mercedes Class C to the USA, Audi Q5 to Mexico, BMW 3 Series to Mexico, BMW X1 to Netherlands, Porsche Cayenne to Slovakia, Opel Corsa to Spain. Later than France, Germany decided to transfer some of its models to foreign countries, either for cost price reasons (Slovakia, Spain, Mexico) or for get closer to targeted markets and to through their local constraints (USA, China ) or simply because of under capacity in Germany.
3. The end of production of certain models made only in Germany: Opel Adam, Opel Zafira, Ford C-Max.

At the end, car production in Germany reached in 2019 its lower level since 2009, which was the worst figure following the financial and economic crisis of 2008.


    
 

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Global electric car sales in 2019
In 2019, the global market for electric cars, meaning Battery Electric Vehicles (BEV) and Plug-In Hybrid Electric Vehicles (PHEV) shows an increase of 9.5% compared to 2018, at 2,209,831 units, compared to 2,018,247 units in 2018 and 1,188,059 in 2017. It should be noted that this increase in sales was achieved while the global automotive market declined by more than 4% in 2019.

By country, China remains by far the largest market for electric cars (1,177,421 units; + 6.8%), getting 53% of world sales of this type of car, ahead of Europe (564,206 units; +46 %) and USA (318,296 units; -11.3%).

USA has seen its sales declining due to an energy policy that does not push consumers to purchase electric cars, while Tesla (the world's leading manufacturer of electric cars) is an American brand ...

Tesla sold 367,820 units in the world in 2019 (compared to 245,240 in 2018). The Californian brand is ahead of BYD (229,506 units against 227,364 in 2018), Renault-Nissan (183,299 against 192,711 in 2018), BAIC (160,251 against 164,958 in 2018), BMW (143,454 against 141,311 in 2018) , SAIC (137,666 against 108,624 in 2018), Hyundai-Kia (126,436 against 90,860 in 2018), Geely (121,802 against 85,810 in 2018) and Volkswagen (106,645 against 72,366 in 2018).

By model, the Tesla Model 3 is the best-selling electric car in the world in 2019 (300,075 units against 145,846 in 2018), ahead of the BAIC EC / EU Series (111,047 against 90,637 in 2018), Nissan Leaf ( 69,873 against 87,149 in 2018), BYD Yuan (67,839 against 35,699 in 2018), Baojun E100 (60,050 against 25,888 in 2018) and BMW 5 Series PHEV (51,083 against 40,260 in 2018).


    
 

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Global auto production volume fell 3.8% in 2019
The volume of worldwide production followed the 2019 curve of sales. It decreased by 3.8% in 2019 (-4.2% for world sales).

Only one region, South America, saw its production increase slightly, thanks to Brazil which was able to offset the drop recorded in Argentina.

All other regions are felt down, especially Asia, due to the significant drop in production in China (-7.5%) which accounts for almost 30% of worldwide automobile production. The decreases recorded in the other regions are much smaller (between -1.5% and -2%) but the important fact is that these regions are all decreasing together (except South America), which didn’t happened since 2009.

2020 was first expected to be stable compared to 2019, however the effects of the Covid-19 will be felt both on sales volumes (demand) and on automobile production by itself (parts supply chain disturbed and availability of production human resources).


    
 

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