The European market (PC + LUV) declined by 23.5% in 2020
The European market for passenger cars (PCs) and light utility vehicles (LUVs) declined by 23.5% in 2020 compared to 2019, to 13,745,166 units against 17,981,186 in 2019, due to the coronavirus crisis. This is a very poor result compared to the world market which dropped by almost 14%. The European market thus returned to the 2013 level, the worst year of the decade, following the financial crisis of 2008-2009 which resulted in several years of austerity with a limited demand for automobiles on this region between 2010 and 2013.

The European market was one of the regions most affected by the coronavirus in 2020, causing plants to shut down during the spring for one month to one month and a half, depending on the country and the carmaker.

However, we can observe that on one hand the light utility vehicles market suffered less than the passenger car market (-18.0% against -24.3%) and on the other hand, the European Eastern countries suffered a little less than the Western countries (-23.0% against -24.5%). But the drop remains significant in all cases.

In this context, the VW group remains the market leader in Europe, with a 25.4% market share, ahead of the PSA (14.4%) and Renault-Nissan (13.6%) groups, which are well ahead of the groups BMW (7.1%), Hyundai-Kia (7.0%), Daimler (6.4%), FCA (5.8%), Toyota (5.8%) and Ford (5.5%). SUVs represented 41% of the European passenger car market in 2020, against 38% in 2019 and 35% in 2018. Battery Electric (BEV) and plug-in hybrid (PHEV) vehicles represented 1,367,138 units in 2020, or 11,5% of the European market, against 3.5% in 2019 and 2.5% in 2018. The share of these motorisations tripled between 2019 and 2020.


    
 

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The Japanese market (PC + LUV) declined by 11.5% in 2020
The Japanese market for passenger cars (PCs) and light utility vehicles (LUVs) declined by 11.5% in 2020, to 4,598,615 units from 5,195,000 in 2019, due to the coronavirus crisis. It is a result honorableas the world market fell by almost 14%.

Between 2012 and 2019, the Japanese automotive market remained stable, fluctuating between 5 million units and 5.5 million. The 2020 year marks a return to 2009 levels, in the midst of the financial and economic crisis. In the past fifteen years, only 2011 has seen a real relapse, due to the disastrous consequences of the tsunami that hit Japan that year. The market was then back down to 4.2 million units, the lowest figure since 1977.

For 2021, Inovev is counting on a revival of the Japanese market, which should return to its levels recorded between 2012 and 2019, i.e. a volume of around 5 million units.

The Kei cars segment, i.e. small cars close to the European A-segment, represented 37% of the Japanese market in 2020, or 1,718,088 units, of which 536,292 are Daihatsu and 523,604 Suzuki. These two brands representing nearly two thirds of kei cars sold in Japan last year.

In total, the Toyota group holds 46.9% of the Japanese market in 2020, with its brands Toyota, Daihatsu, Lexus and Hino, largely ahead of Suzuki (13.7%) and Honda (13.5%). Renault-Nissan (11.5%), Mazda (3.9%), Subaru (2.3%) and Isuzu (1.5%) follow. Imports represented 5.6% and remain at a stable level. Electric car sales remained at a very low level, around 2.5% of the Japanese market in 2020.


    
 

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The Turkish market (PC + LUV) grew by 61.3% in 2020
The Turkish market for passenger cars (PCs) and light utility vehicles (LUVs) grew by 61.3% in 2020, to 772,788 units against 479,000 in 2019, despite the coronavirus crisis. It is an exceptional result compared to the world market which dropped by almost 14%. However, it is necessary to highlight the fact that this growth is the strongest recorded in 2020, because the Turkish market had also collapsed between 2017 and 2019, due to a serious economic crisis, the volume of registrations going from 956,000 units to 479,000 in two years, which represents a drop of 50% over the period.

With the improvement of the economic environment, the Turkish market has simply made a partial catch-up compared to the two previous years, but we are still far from the registrations level recorded in 2016 (984,000 units). The year 2021 should continue this catching up to reach a level close to 900,000 units.

By group, the Renault-Nissan group remains the leader of the Turkish market, but its lead has weakened compared to 2019, as it does not exceed 18.8% market share in 2020 compared to 21% the previous year. The FCA group, in second position, has made significant progress (thanks to the Tipo model) as it is just behind the Renault-Nissan group, with an 18.4% market share against 16% in 2019. The Volkswagen group has moved from second place in 2019 to third in 2020, with 15.4% market share compared to 17% in 2019. The PSA group, in fourth position, is growing significantly (13.7% market share compared to 12% in 2019). The Ford group, in fifth position, is also progressing (12% market share compared to 10% in 2019). The other carmakers are clearly detached. As for the share of electric cars, it remains confidential.


    
 

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Model planned for Datsun, the Magnite SUV released under the Nissan brand
To complete the Datsun range sold in India (Go, Go + and Redi-Go), the Japanese carmaker Nissan has designed an SUV 3.99 m long, 1.76 m wide and 1.57 m high, based on the CMF-A platform, also used by the Renault Triber with very similar dimensions. The design is completely different, however, taking inspiration from the Nissan Kicks and Juke, in smaller proportions.

But with the decision to remove the Datsun brand globally, including in India, the Japanese carmaker has finally launched its small SUV under the Nissan brand. This model, however, retains the six-sided grille of the Datsun and does not have the trapezoidal grille of the Nissan, proof that the rebranding was decided at the very last moment. The Nissan Magnite has been produced in the Indian plant in Chennai, alongside the Renault Kwid and Triber since the end of October 2020 for marketing which began in this country in December 2020. The engine is the same as of the Triber: a 0,9 liters 3 cylinders developing 72 hp.

The Magnitewill attempt to revive Nissan’s sales in the Indian market, where this model will replace the Micra sedan. Many carmakers today are choosing to replace their sedans with SUVs.

Nissan has announced that based on orders for the model received in India, production of the Magnite will increase from 2,700 units per month to 4,000 during the first quarter of 2021, corresponding to an annual volume of 48,000. units, which will become the brand's top-produced model in India. Nissan produced less than 38,000 cars in India in 2020, while Renault made nearly 90,000, including 43,500 Triber and 43,000 Kwid.


    
 

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The Geely group sold 2,097,608 light vehicles in 2020
The Chinese group Geely sold 2,097,608 light vehicles (passenger cars and light utility vehicles) in 2020, including 815,660 from the Geely brand, 661,713 from Volvo, 323,150 from Emgrand, 176,719 from Lynk& Co, 108,716 from Proton, 10 305 from Geometry and 1 345 from Lotus. The Chinese group's sales are stable compared to 2019 (+ 0.5%).

The Geely group benefited from the low impact of Covid-19 on the Chinese car market (-1.8%) in 2020, that is to say, it avoided a drastic drop in sales unlike many non-Chinese carmakers. It remains the leading Chinese carmaker, ahead of Changan (1.31 million units), Great Wall (1.10 million), Dongfeng (1 million), SAIC MG-Roewe (860,000), BAIC (840,000), FAW (790,000), Chery (730,000) and BYD (430,000). Joint-ventures productions are not counted in these totals, as the leading Chinese carmaker producing foreign cars under license is SAIC, ahead of FAW and Dongfeng.

The Geely group is therefore in thirteenth position worldwide in 2020, behind Suzuki, BMW and Daimler, which was already the case since 2017. The Chinese carmaker is now well diversified, as apart from China, which represents 72 % of its sales and 72% of its production, Geely has production plants in Europe (with Volvo and Lotus), Malaysia (Proton) and the United States (Volvo).

It is to remind that Geely owns 49.9% of Proton, 51% of Lotus and 50% of Smart, plus a minority stake in Volvo Trucks. Geely also owns London Taxis International which produces the TX4 taxi.


    
 

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