The Japanese market is down 14.4% in 2021 compared to 2019
The Japanese automobile market (PC+UV) fell by 3.3% in 2021 compared to 2020 and by 14.4% compared to 2019. This is an unflattering result but which is better than that recorded in Europe. Registrations fell to 4,448,340 units last year, compared to 4,598,615 in 2020 and 5,195,216 in 2019. Like all other markets, the Japanese market seems to have suffered from a lack of semiconductor supply, but this decline could also be explained by lower consumer interest in purchasing a new vehicle.

By manufacturer, the Toyota group (Toyota, Lexus, Daihatsu, Hino) largely dominates the Japanese market, with 47% of total sales, which represents a new record since this group had not exceeded 45% of the Japanese market in 2019 and 46% in 2020. This figure is all the more remarkable, since Toyota also owns shares in the capital of Subaru, Mazda and Suzuki. The second manufacturer in Japan is Suzuki which occupies 14% of the market, ahead of Honda which holds 13% of the market and Renault-Nissan-Mitsubishi which holds 12%. The other manufacturers are content with the minimal portion, such as Mazda, Subaru and Isuzu. These share the remaining 8%, with imports remaining stable at 6% of the market.

The best-selling models in 2021 are the Toyota Roomy (134,801 units), Toyota Yaris Cross (111,468 units) and Toyota Yaris (101,459 units) and Toyota Alphard (95,049 units). This is also the first time that Toyota has taken the first four places on the Japanese market, demonstrating the overwhelming character of this manufacturer in Japan.


    
 

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The Brazilian market is down 24.0% in 2021 compared to 2019
The Brazilian automotive market remained at a very low level in 2021 compared to 2019 (-24.0%), a level which remains very slightly higher than that of 2020 (+3.0%). Brazil registered 1,557,957 passenger cars and 561,597 commercial vehicles last year, or 2,119,554 units in total, compared to 2,058,437 in 2020 and 2,788,000 in 2019. This is the lowest figure recorded since 2016, after that of 2020. We have to go back to 2005-2006 to observe even lower figures.

The reasons given for this very low level of registrations in 2021 are announced by the manufacturers as relating to the deficient supply of the semiconductors they need.

The ranking by brands shows that Fiat dominates the Brazilian market in 2021, with 431,016 sales, ahead of Volkswagen (305,760 units), Chevrolet (241,628 units), Hyundai (184,719 units), Toyota (172,057 units) and Renault ( 127,398 units).

By groups, Stellantis is the leader of the Brazilian market in 2021 (633,904 units) thanks to its Fiat subsidiary, ahead of Volkswagen (369,784 units), GM (241,628 units) represented only by the Chevrolet brand, Renault-Nissan (192,257 units ), Hyundai-Kia (189,593 units) and Toyota (172,057 units) represented only by the Toyota brand.

The best-selling models in 2021 were the Hyundai HB20 (112,023 units), the Fiat Strada (109,099 units), the Fiat Argo (84,644 units), the Jeep Renegade (73,913 units) the Chevrolet Onix (73,623 units) and the Jeep Compass (70,906 units). Brazil is the only country where Jeep models are among the top six sellers in 2021.


    
 

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The Chrysler brand would become 100% electric in 2028
After the announcement of the switch to all-electric for the following brands of the Stellantis group: Abarth in 2024, DS in 2024, Maserati in 2025, Lancia in 2026, Alfa-Roméo in 2027, Opel in 2028, Fiat in 2030 and Peugeot in 2030, the manufacturer has just announced that the American brand Chrysler will in turn become 100% electric in 2028.

Currently, the American brand, which is in the luxury car category in North America, almost at the level of Lincoln or Cadillac, now only offers two models: a sedan (300) and a minivan (Pacifica).

The brand has announced that it will remove the 300 sedan from its production program in 2023, a model that will then be twelve years old. Only the Pacifica minivan will remain, which should be renewed in 2026, a model that will then be ten years old. The rejuvenation of the range will go above all through the launch of the 100% electric Chrysler Airflow in 2024 (a name from the history of the brand) whose concept was unveiled in January 2022. This model will use the STLA Large platform of Stellantis.

It is possible that the new generation of the Pacifica minivan planned for 2026 will be 100% electric, unless a plug-in hybrid version is renewed until 2028. In 2028, the models sold by Chrysler will all be 100% electric.

Within the Stellantis group, therefore, only Citroën, Dodge and Jeep remain, which have not yet announced when their range will switch entirely to 100% electric. For Ram utilities, nothing has been decided either, but the Promaster derived from the Fiat Ducato will be offered in 100% electric like its Italian twin and the 1500 pick-up will be available in 2024 in a new electric version.


    
 

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The Argentinian market is down 19.3% in 2021 compared to 2019
The Argentinian automotive market represented 240,676 sales of passenger cars plus 114,820 sales of commercial vehicles in 2021, i.e. a total of 355,496 units, compared to 323,692 in 2020 and 440,330 in 2019. This market therefore grew by 9.8%. compared to 2020 but remains down 19.3% compared to 2019.

As everywhere else, the crisis in the supply of semiconductors for the automotive industry has contributed to production at a measured rate (depending on supplies) which has resulted in a highly constrained automotive market. The level reached in 2020 and 2021 remains very low, practically at the level of the early 2000s.

Passenger car sales decreased from 333,262 units in 2019 to 232,128 in 2020 and 240,676 in 2021.

Commercial vehicle sales increased from 107,068 units in 2019 to 94,564 in 2020 and 114,820 in 2021.

By brand, Toyota now dominates the Argentinian market in 2021, with 73,567 sales, which represents a spectacular increase of 68.6% compared to the volume of 2020 which had not exceeded 43,631 units. At the time, Toyota was behind Volkswagen, which was the leader of the Argentinian market. In 2021, Volkswagen moved into second place, with 55,457 sales. This is followed by Fiat (50,377 units), Renault (35,355 units), Ford (29,221 units), Chevrolet (27,304 units), Peugeot (27,186 units), Nissan (15,770 units) and Citroën (12,436 units). The Stellantis group is the leader in the Argentinian market, with a 25% market share in 2021.


    
 

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Ssangyong changes hands again
The Korean manufacturer Ssangyong, which specializes in SUVs, is once again changing ownership.

Created in 1954 and having started car manufacturing in 1988, Ssangyong was taken over in 1997 by its compatriot Daewoo. In the year 2000, Daewoo was taken over by GM, which refused to take over Ssangyong, as it already had many SUVs in its range. In 2004, Ssangyong was taken over by the Chinese SAIC, but the Korean manufacturer went bankrupt in 2009, following the subprime crisis which affected many car manufacturers. SAIC then separated from Ssangyong, which was bought in 2011 by the Indian Mahindra, also specializing in SUVs. But the Korean manufacturer went bankrupt again in 2020 following losses accumulated over fifteen quarters and production dropping from 150,000 units in 2015 to 133,000 in 2019, 107,000 in 2020 and 77,000 in 2021. In January 2022, a consortium led by Edison Motors buys Ssangyong from Mahindra.

Ssangyong is therefore returning to its country of origin since Edison Motors is a Korean manufacturer of electric buses.

The objective of this company is therefore to switch the Ssangyong brand to all-electric (today this brand does not offer any electric model) between 2025 and 2028, and thus compete with Tesla and Volkswagen.

The Korando will be the first model of the brand to receive a 100% electric motor, then this type of motorization will be generalized to all of the brand's models. Edison Motors plans to launch 10 new models by 2025 and 20 new models by 2030. The stimulus program is ambitious.


    
 

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