The Tesla Model Y remains the best-selling BEV in Europe in 2025
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The Tesla Model Y remains the best-selling BEV in Europe in 2025
- In a European market (30 countries = EU + UK + Switzerland + Norway) of battery electric vehicles (BEVs) which represented 2,579,209 units in 2025 (19.5% of the market), compared to 1,993,102 in 2024 (15.5% of the market), andso, with a 29.4% increase, the Tesla Model Y remains the best-selling BEV in Europe last year, but with great difficulty, since the model is losing 30% of its sales compared to 2024.
- Tesla Model Y sales reached 144,097 units in 2025, compared to 204,967 in 2024. This sharp drop in sales can be attributed to customer fatigue with a model that has remained virtually unchanged since 2019, the appeal of new battery electric Chinese models, and also the political stances of Tesla CEO Elon Musk.
- In second position, the Skoda Elroq made a spectacular breakthrough, since its career began in December 2024 and it managed to sell 87,960 units in 2025, becoming the best-selling 100% European vehicle, ahead of the Volkswagen ID3, ID4 and ID7. The Tesla Model 3 comes in third place, with 82,299 units, but down 24.5% compared to 2024, for the same reasons as for the Tesla Model Y.
- In fourth position, the Renault 5 E-Tech also made a spectacular breakthrough, with 80,487 units sold, though slightly less than the Skoda Elroq. This model outsold the Volkswagen ID.3 (77,834 sales), ID.7 (75,455 sales), and ID.4 (74,483 sales), as well as the Skoda Eyaq (77,315 sales).
- In ninth position, the Kia EV3 made a breakthrough (64,629 sales), but less so than the Skoda Elroq or Renault 5. Among the few surprises, there was a sharp drop in sales for the Volvo EX30, likely due to its high price. The rise of the B-segment in the European BEV market is primarily attributable to the breakthrough of the Renault 5 and Kia EV3.
The Dacia Sandero remains the best-selling car in Europe in 2025
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The Dacia Sandero remains the best-selling car in Europe in 2025
- In a European market (30 countries = EU + UK + Switzerland + Norway) for passenger cars which represented 13.25 million units in 2025 (i.e. +2.3% compared to 2024), the Dacia Sandero (B-segment sedan) remained the best-selling car last year, even though it saw its sales decline by 8.2%, to 237,461 units.
- In second place, the Renault Clio (Clio V; 217,427 units; +2.4%), which is being renewed at the beginning of 2026 (Clio VI), takes the place of the Volkswagen Golf, which falls to fifth place (190,986 units; -10.4%), behind the Volkswagen T-Roc (205,901 units; +2.7%) and Volkswagen Tiguan (191,814 units; +0.9%). The German carmaker thus has three of its cars in the top five best-selling cars in Europe in 2025. In sixth position, the BMW X1 makes a strong breakthrough with a 9.8% increase in sales, to 185,049 units, far surpassing all other BMW models, including the 3 Series, formerly the brand's flagship.
- In seventh position, the Peugeot 208, competitor of the Renault Clio, did not exceed 184,282 units, which represents a decrease of 7.5%, while its SUV version, the Peugeot 2008, progressed by 6.5% to 169,693 units, which places it in ninth position. The Toyota Yaris Cross (182,224 units; -2.9%) is in eighth position between the two Peugeots.
- It is interesting to note that the Tesla Model Y (147,875 units; -28.8%), the only BEV vehicle in this top 25, suffered the biggest drop among the Top 25, falling from fourth place in 2024 to fifteenth in 2025.
- By segment, we note that the B segment gains one and a half percentage points in 2025, while the A segment loses one. There are ten B-segment models in the top 15 best-selling cars in Europe in 2025.
Inovev forecasts 50,000 units of the new Volvo EX60 by 2030
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Inovev forecasts 50,000 units of the new Volvo EX60 by 2030
- Swedish carmaker Volvo, under Chinese ownership (Geely) since 2010, unveiled its new battery electric EX60 SUV (D segment) shortly after announcing its 2025 results. The new EX60 completes the brand's lineup of battery electric SUVs, which currently includes the EX30 (B segment), EX40 (C segment), and EX90 (E segment). It will be produced at the Torslanda plant in Gothenburg, Sweden, alongside the gasoline and hybrid versions of the Volvo XC60, unlike the EX30 and EX40, which are produced in Belgium, and the EX90, which is produced in the United States.
- It's worth noting that the XC60, both gasoline and hybrid versions, will continue to be sold in its current form, much like the current XC90, which coexists with the more modernly designed EX90. Similarly, the EX60's design is more modern than the XC60's, and it's 10 cm longer (4.80 m) and 2 cm lower (1.63 m). This dual-model strategy is also employed by BMW (for the X3) and Mercedes (for the GLC). The BMW iX3 and Mercedes GLC EQ are, in fact, the Volvo EX60's direct competitors, along with the Audi Q6 e- tron (although Audi uses specific model numbers for its electric versions).
- The Volvo EX60 is based on the carmaker's new SPA3 platform, specifically designed for battery electric models. This platform uses "cell -to-body" design, which allows the batteries to be integrated directly into the vehicle's structure, resulting in weight and rigidity savings. The 374 hp electric motor is paired with an 80 kWh NMC battery (range: 620 km). A dual-motor version with all-wheel drive, delivering either 510 hp or 680 hp , is paired with a 91 kWh NMC battery (range: 810 km). Inovev forecasts a production volume of 30,000 units in Sweden in 2027, 35,000 in 2028, 40,000 in 2029, and 50,000 in 2030.
The Fiat plant in Tafraoui (Algeria) has begun assembling CKD (Completely Knocked Down) cars
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The Fiat plant in Tafraoui (Algeria) has begun assembling CKD (Completely Knocked Down) cars
- The Fiat assembly plant in Tafraoui, Algeria (near Oran), was inaugurated in December 2023 and began assembling Fiat models from CKD (Completely Knocked Down) kits in January 2024. These CKD kits include the Fiat 500 Hybrid, Fiat Doblo, and Fiat Scudo, produced using parts sourced from Europe, and are intended solely for the Algerian market. Other models are planned, notably the Fiat Grande Panda (also from CKD kits). This plant reportedly produced 18,000 vehicles in 2024, while Stellantis aimed for 24,000 units. Stellantis then aimed for 60,000 in 2025 and 90,000 in 2026. However, according to our sources, Fiat only sold 20,000 cars in 2025. Therefore, it is not certain that the carmaker’s targets were met by 2025.
- It is worth recalling that the Algerian market has declined significantly since 2012. It represented 437,000 units in 2012 and 400,000 in 2013, mainly imported, before falling to 342,000 in 2014, 265,000 in 2015 and 97,000 in 2016. The suspension of new car imports into Algeria between 2017 and 2022 caused the market to plummet even further, but imports have modestly resumed since 2022. The Algerian government encourages local assembly of foreign models using CKD kits, but today most of the models sold in Algeria are imported.
- Renault attempted to establish a presence near Oran as early as 2014, with a production capacity of 75,000 units per year . However, with relations between Algeria and France weakening after 2017, the French carmaker's production in Algeria plummeted, falling from 70,597 in 2018 to 60,012 in 2019 and 754 in 2020. The Stellantis group, to which Fiat belongs, being less related to France, may have a better chance of sustaining its operations in Algeria. Opel (another Stellantis subsidiary), which holds the fifth position in the Algerian market, has announced its intention to assemble its Frontera from CKD kits in Algeria starting in 2026.
Tesla's global sales declined by 8.6% by 2025
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Tesla's global sales declined by 8.6% by 2025
- The American electric car carmaker Tesla had a very poor year in 2025, with global sales falling by 8.6% compared to 2024, marking the company's second consecutive year of declining sales. According to Inovev's calculations, Tesla sold 1.636 million electric cars in 2025, compared to 1.79 million in 2024 and 1.81 million in 2023. The figures are even more catastrophic for the Cybertruck pickup truck, which the carmaker projected would sell 250,000 units per year, but only reached 18,000 sales last year, compared to 32,000 in 2024. This represents a drop of nearly 44%, and significantly less than 10% of the initial sales forecast.
- Due to the postponement of the C-segment SUV launch to 2030 and the discontinuation of the Model S and X in 2026, Tesla sales are expected to continue declining until then, perhaps reaching 1.4 million units in 2029. In the meantime, Tesla will have to try to attract customers with its already aging Model 3 and Model Y. This appears to be a delicate operation, especially given the aggressive tactics of Chinese carmakers.
- Looking ahead to 2025, Tesla sales in Europe dropped by around 28%. Facing the rise of Chinese electric vehicle carmakers, Tesla has little chance of recovering in Europe (235,000 sales in 2025 compared to 325,000 in 2024). China (-7% to 735,000 units) and the USA (-5% to 573,000 units) are also experiencing declines, and only emerging markets like South Korea and Turkey are keeping the carmaker afloat. But even there, competition is emerging, and the situation could reverse in the medium term.