Mazda Product Plan for the North American Market
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Mazda Product Plan for the North American Market
- Besides the restyling of existing models, Mazda announced that it would launch 6 new models on the North American market between 2018 and 2021, including three SUVs and three sedans.
- The next CX8 SUV has already been unveiled at the last Tokyo Motor Show (this is an extended version of the CX5). It will be marketed in 2018, as will the future Mazda 3 whose lines were unveiled at the same show.
- The announced Product Plan averages 390,000 units per year, while Mazda sales in the NAFTA region barely exceed 400,000 units (reported in 2017).
- Currently, Mazda only produces an average of 150,000 units a year in the NAFTA region, in a single plant in Mexico, which opened in 2014. Mazda was formerly producing in the United States, but the end of the partnership between Ford and Mazda led Mazda to stop production in the country in 2013.
- The gap between Mazda sales and production volumes in the NAFTA region is therefore quite large (around 250,000 units per year on average). As a result, most of Mazda's sales in this region are through imports from Japan. To meet President Donald Trump's desire to produce more in the United States, Mazda would have to build a new factory in the US, which is not in its current plans.
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PSA to assemble LCV at its Kaluga plant in Russia
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PSA to assemble LCV at its Kaluga plant in Russia
- Inovev published an analysis of the future of the PSA-Mitsubishi Kaluga site on October 30, 2017, stating that this site, owned 50% by PSA and 50% by Mitsubishi, has never produced more than 45,672 cars per year – that was in 2011 – and that its production volume has steadily decreased since then (17,415 units in 2016 and probably less than 15,000 in 2017), while installed capacity is 125,000 cars per year.
- Inovev pointed out that the site had two problems: one relating to produced volume compared to installed capacity, and the other to the recent takeover of Mitsubishi by Renault-Nissan which should stop all links between PSA and Mitsubishi.
- Inovev concluded that there was therefore a possibility for the site to be taken over by Renault-Nissan (owner of Mitsubishi) to produce Mitsubishi SUVs, or for the site to be closed.
- The PSA group seems to have found another solution: it has announced that it will assemble Citroën Jumpy and Peugeot Expert LCV at Kaluga, to revive the site, and serve local demand, as of next year.
- Sales of these models in Russia (so far exported from France) have never exceeded a thousand units per year (600 units in 2016) and this volume would be clearly insufficient to revive the Kaluga site. This decision seems like a last improvised attempt to save the site, with little hope of success.
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GM Europe and Ford Europe : same 20 years‘ decline
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GM Europe and Ford Europe : same 20 years‘ decline
- For the past twenty years, Ford Europe has experienced the same decline on the European continent as GM Europe which has just been bought by PSA in 2017. Its market share has progressively decreased from almost 12% in 1995 to less than 7 % in 2017. At the same time, GM Europe's market share decreased from 12% to 6%.
- The two American manufacturers’ subsidiaries have therefore followed a parallel path since 1995. This means that Ford Europe's position is as unenviable today as that of GM Europe just before its acquisition by PSA. Will the parent company in Dearborn let its European subsidiary keep losing market share and influence on the European continent? This question remains unanswered. But Inovev believes that the issue of the sustainability of Ford Europe must arise at some point in Dearborn, especially after the possible consequences of Brexit (Ford's position in the European market will be weakened), because below 5% market share in Europe, this subsidiary could no longer be viable.
- Already, in the first 10 months of 2017, Ford Europe is behind Fiat-Chrysler, and for the first time behind the BMW group, in terms of sales in Western Europe, and almost at the level of the Daimler group, with a 2% drop in sales while Daimler’s share increased by 6%, which means that they could overtake Ford Europe by the end of the year. Ford Europe would become, in this case, the smallest European manufacturer!
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Honda Product Plan for the North American Market
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Honda Product Plan for the North American Market
- Including neither the restyling of existing models, nor the launch of the new generation of Accord made in 2017, the Honda group (Honda, Acura) announced that it would launch 10 new models on the North American market between 2018 and 2021, including four SUVs, five sedans and a minivan.
- Four models will be launched under the Honda brand and six under the Acura brand. The group seems to be putting all its effort on its Premium brand, which today accounts for only 10% of its total sales in the NAFTA region, while it accounted for 11% of sales in 2010 and up to 13% in 2005. Honda's goal is to reach sales of 15% of Acura in the NAFTA region.
- Like Toyota, Honda persists in minivans (since a new Odyssey minivan will be launched in 2019), unlike the FCA group’s Dodge brand that abandons this segment.
- The Product Plan covers 1.2 million vehicles produced per year in the NAFTA zone out of a total of 1.9 million Honda and Acura vehicles produced and sold in this area in 2017. The Japanese manufacturer (7th largest manufacturer in the world) sells as many vehicles as it produces in the NAFTA zone, which means that it imports and exports very little. It will be difficult for Honda to produce more in the United States, as President Donald Trump would like, unless it were to transfer part of its production from Mexico or Canada to the US, which is not planned.
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Global automotive production rose 2.7% in the first 10 months of 2017
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Global automotive production rose 2.7% in the first 10 months of 2017
- Global automotive production (PC + LCV) increased by 2.7% over the first 10 months of 2017, to more than 76 million units, a figure that follows the growth in global automotive sales (+ 2.8% on the same period). From these figures, it can be deduced that in general, vehicle stocks are tending to decrease. At the current pace, global production (PC + LCV) could reach 92 million units over the whole of 2017.
- It is surprising to note that the top five producing countries are also, and in the same order, the top five countries consuming vehicles: China, USA, Japan, Germany, and India. China accounts for 31% of world production and 29% of registrations, the USA 13% of world production and 19% of registrations, Japan 11% of world production and 6% of registrations, Germany 7% of global production and 4% of registrations and India 5% of world production and 4% of registrations.
- After these first five countries, the ranking differs between producing countries and countries of registration, because some countries export more than they import (like Korea, Spain or Mexico) while others import more than they export (like England, Italy or Russia). In an up-coming analysis, Inovev will review those countries where the production is greater than the number of registrations and those where the production is lower than the number of registrations.
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続きを読む... Global automotive production rose 2.7% in the first 10 months of 2017