Toyota plant in Onnaing consolidates its position as the leading production plant in France in 2023
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Toyota plant in Onnaing consolidates its position as the leading production plant in France in 2023
- According to Inovev, automobile production in France would have increased slightly in 2023 compared to 2022, by around 2% to reach 1.41 million passenger cars and light utility vehicles, compared to 1.385 million units in 2022.
- Regardless of the fact that the relocation in France of models is still awaited, several reasons explain this fragile growth of the production in France.
1. At Stellantis, the end of the Peugeot 3008 current generation of the and the recent start of the recent Peugeot 408.
The DS3 and DS7 remain at a very low level, reflecting the difficulties of French carmakers in the Premium market.
The DS3 and DS7 remain at a very low level, reflecting the difficulties of French carmakers in the Premium market.
2. At Renault, the end of the Scénic and Zoé current generation, as well as the Nissan Micra, and the modest success of the recent Mégane E-Tech. We can add the difficult start of the Renault Kangoo (opposed by the Renault Express) but fortunately helped by the Nissan Townstar and Mercedes Citan / T Class.
3. At Smart, the end of Fortwo current generation and the modest success of the Ineos Grenadier.
4. At Toyota, the transfer of the Yaris to the Czech Republic is successfully offset by the good results of the Yaris Cross which consolidates its position as the most produced car in France. Thanks to this success, the Toyota plant in Onnaing consolidates its position as the leading production plant in France, with a volume of 273,788 vehicles produced in 2023 compared to 255,584 in 2022. We do not see how this position could be questioned in 2024.
Turkish market grows by 63.2% in 2023 compared to 2022
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Turkish market grows by 63.2% in 2023 compared to 2022
- The Turkish passenger cars market experienced record sales growth in 2023, of around 63.2% compared to 2022, with a volume of 967,341 passenger cars compared to 592,660 in 2022, 561,853 in 2021 and 610,109 in 2020. The Turkish market may have benefited last year from an anticipation of sales due to the announcement of the increase in 2024 of the credit rates, the price of vehicles and taxes relating to the purchase of new vehicles, a situation also amplified by catching up of missed sales during the 2020-2022 period.
- In addition, the price of used cars, often higher than that of new cars, has encouraged Turkish customers to switch to new vehicles. For 2024, Turkish economic organizations are forecasting a decline in the automobile market of around 30% due to the numerous anticipated purchases in 2023. This would result in a volume of around 675,000 new cars.
- By carmakers, the Stellantis group remains the leader of the Turkish market in 2023, with 31% of market share, thanks to its Fiat brand which has been omnipresent in Turkey since the 1960s (Fiat alone occupies 13% of the Turkish market in 2023 ). The Stellantis group, made up of its 14 brands, is well ahead of the Renault group (Renault, Dacia, Alpine) which represents 16% of the Turkish market, half as much as its competitor. The Renault group is closely followed by the Volkswagen group which also occupies 16% of the Turkish market. Behind, we note the presence of the Hyundai-Kia group (8% market share) and Chinese carmakers (6%).
- The national brand Togg occupies 2% of the market, with 20,000 sales. Note that local production represents a third of passenger car sales and half of light utility vehicle sales.
The Swiss market increases by 11.7% in 2023 compared to 2022
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The Swiss market increases by 11.7% in 2023 compared to 2022
- The Swiss passenger cars market experienced a small recovery in 2023, of around 11.7% compared to 2022, with a volume of 252,214 passenger cars registered compared to 225,934 in 2022, 238,480 in 2021 and 236,828 in 2020. However, the catch-up of missed sales the years 2020 to 2022 remains very partial, since the market was above 300,000 units between 2011 and 2019. The year 2024 should see logically a further small increase in the Swiss market, without reaching 300,000 units.
- Sales of BEVs represented 20% of the Swiss market, which places Switzerland between the Scandinavian countries (more than 30% of the market) and the countries of the South and East (less than 10% ).
- Switzerland is at the level of Austria (19%) and Luxembourg (21%), scoring better than France (17%), Great Britain (17%) or Germany (18%), but lower than the Netherlands (30%).
- By carmaker, the Volkswagen group remains by far the Swiss market leader in 2023, with 35% of market share, ahead of the two German premium carmakers BMW (10% market share) and Mercedes (8% market share), showing the strong German presence in the Swiss country (53% market share).
- The Stellantis group is between BMW and Mercedes, with 9% of the market, ahead of its competitor Renault (7% of the market). Japanese and Korean carmakers, as well as Tesla, follow these five leaders at a distance.
Dutch market grows by 18.5% in 2023 compared to 2022
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Dutch market grows by 18.5% in 2023 compared to 2022
- The Dutch passenger cars market experienced a recovery in 2023, of around 18.5% compared to 2022, with a volume of 369,791 units compared to 312,129 in 2022, 322,831 in 2021 and 358,330 in 2020. The Dutch market thus remains below the 400,000 units per year mark, a level that this market had reached or exceeded between 2005 and 2019. The year 2024 could see a small growth in the market, but not enough to reach 400,000 units.
- The Dutch market adds something more specific compared to other European countries: the automobile is no longer one of the priorities for the Dutch people and it is therefore increasingly neglected, and customers are increasingly shifting towards BEVs which represent 30% of the market, a high rate compared to the European average, almost as much as Denmark or Finland (33%) and much more than France, Great Britain, Germany, Austria or Switzerland.
- By carmaker, the Volkswagen group remains the leader of the Dutch market in 2023, with 22% market share, but the surprise comes from the presence in second position of the Korean group Hyundai-Kia, with 14% market share, one of the carmaker's best performances in Europe. The Stellantis group follows with 13% market share, ahead of the Renault group (7% market share) and the Toyota group (7% market share). Tesla occupies 5% of the Dutch market, ahead of Chinese carmakers all together (4% market share).
The Norwegian market declines by 27.2% in 2023 compared to 2022
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The Norwegian market declines by 27.2% in 2023 compared to 2022
- The Norwegian passenger cars market experienced a sharp fall in 2023, of around 27.2% compared to 2022, with a volume of 126,955 units compared to 174,329 in 2022, 176,276 in 2021 and 141,412 in 2020. The Norwegian market thus fell to a level it had not seen since 2010. This severe drop is due to the end of subsidies for BEVs which had already been reduced in 2022. The Norwegian market is mainly made up of BEVs (more than 83% of the market in 2023), encouraged by the local government, and customers used to driving electric do not plan to return to thermal cars. The Norwegian market has effectively become the most electrified European country in a short period of time, even if Norway remains a large oil producer.
- The Norwegian market is expected to be stable in 2024 at a low level, since subsidies will not be implemented again and the market will have to continue to develop without these subsidies.
- By carmaker, the Volkswagen group remains the Norwegian market leader in 2023, with 21% market share, but the Tesla brand is close behind, with 20% market share. Note that Tesla sold 25,408 BEVs in Norway last year, while the Volkswagen group only sold 23,547 units.
- Behind Volkswagen and Tesla, we note the good performance of Toyota (14% of the market) which is ahead of Volvo (7%) and the Chinese carmakers (7%) who mainly market BEVs.
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