Toyota plans to sell 180,000 LCVs in Europe in 2025
Toyota has just completed its European range of light utility vehicles with the ProAce Max which is a rebranded version of the Fiat Ducato, Peugeot Boxer, Citroën Jumper and Opel Movano (N1-3 segment) from which it takes platform and engines (thermal and 100% electric). This model completes the range of Toyota LUVs in Europe.
 
Thus, the range of Toyota LUVs sold in Europe is now organised around the ProAce City (N1-1), ProAce (N1-2) and ProAce Max (N1-3) derived from models from the Stellantis group, as well as the Hilux pick-up (Toyota design). The ProAce City is produced in Spain (Vigo), the ProAce in France (Hordain), the ProAce Max in Italy (Val di Sangro), the Hilux in Thailand.
 
Sales of Toyota LUVs increased from 46,000 units in 2016 to 140,000 in 2023, with their market share increasing from 2% to 6% over the period. The Japanese carmaker expects 180,000 LUV units in 2025 and a market share of 7% in Europe.
 
Concerning the share of electric in its LUV sales, Toyota is counting on 10% of sales made with this engine in 2025, thanks to the ProAce City, ProAce and ProAce Max offered in a batteyr electric version.
 
The proportion of sales of LCVs in battery electric version is still low in Europe, around 6% in 2023 (compared to 83% of diesel engines, 6% of gasoline engines and 5% of hybrid engines) while it is approaching 16% among passenger car sales. We observe that Toyota wants to grow in electric as quickly in LCVs as in PCs.
Mitsubishi will market three new models in Europe in 2024
The Japanese carmaker Mitsubishi Motors (34% owned by Nissan) is accelerating its return to the European market. After the launch of the new generation of the ASX SUV (B segment) which is a rebranded Renault Captur (produced in Valladolid), and after the new generation of the Colt sedan (B segment), a rebranded Renault Clio (produced in Bursa), Mitsubishi announced the launch of two new models derived from Renault C-segment models, probably an SUV and a sedan. These will be perhaps the Scenic BEV and the Mégane BEV. These two models will be produced at Renault, in Douai.
 
In addition, another model will be added to the Mitsubishi Europe range in 2024. It will be the new generation of the D-segment Outlander SUV which is a traditional model of the Japanese carmaker. This model produced in Japan and based on the CMF-CD platform (ex-Renault-Nissan) is a 100% Mitsubishi design which has also been marketed since 2021 in markets other than Europe. This model features a 2,360 cc plug-in hybrid gasoline engine (PHEV) delivering 248 hp, Mitsubishi having long experience in the plug-in hybrid technology.
 
At the end of 2024, the Mitsubishi Europe range will therefore be made up of five different models, including four derived from Renault models (two B segments and two C segments), the last one being designed by Mitsubishi.
 
Among these five models, two will be full-hybrid (FHEV), two will be BEVs and one will be plug-in hybrid (PHEV). Mitsubishi sold 34,000 vehicles in Europe (EU + UK + Switzerland + Norway) in the first 10 months of 2023.
Tesla leads sales in Europe, VW leads production
Inovev compared the ranking of the 20 best-selling models in Europe (EU + UK + Switzerland + Norway) over the period of the first 10 months of 2023 compared to the first 10 months of 2022, compared to the ranking of the 20 most produced models in Europe (EU + UK + Switzerland + Norway) over the same period.
 
Concerning the 20 best-selling models:
The Tesla Model Y remains the best-selling model in Europe in 2023, with 200,000 sales over the first 10 months, but the Dacia Sandero (second best-selling model) is only 20,000 units behind (180,000 sales). The Peugeot 208 confirms its third place ahead of the VW T-Roc, Opel Corsa, Renault Clio and Fiat 500. The VW Golf and Tiguan are only 8th and 9th in this ranking.
 
Concerning the 20 most produced models:
The Tesla Model Y being partly imported from China (25% of its European sales), this model is only ninth in the production ranking. It is the VW Tiguan which is the most produced model in Europe in 2023, with 193,000 units over the first 10 months, ahead of the Opel Corsa (183,000 units) and VW Golf (178,000 units). The Corsa is taking advantage of its strong presence in Germany and England to overtake the Golf this year. The Corsa undoubtedly also benefits from the end of the Ford Fiesta: some Fiesta customers have switched to the Corsa. It is to be noted that the Renault Clio (produced in Turkey) and Dacia Sandero (produced in Morocco) are not counted in this ranking of cars produced in Europe (EU + UK + Switzerland + Norway).
Toyota will launch six new BEVs by 2026
The world's leading carmaker, Toyota, has not been very interested in battery electric vehicles until now, concentrating all its efforts on hybrid engines (FHEV and PHEV) which it was the first to launch at the end of the 90s.
 
With new regulations pushing carmakers to design and market BEVs, Toyota has recently decided to gradually enter this market.
The BZ4X SUV (D segment) was one of the first models resulting to this strategy. The Japanese carmaker has just announced the acceleration of this strategy by programming six new BEVs by 2026,
which will result in two launches per year for the next three years, between 2024 and 2026.
 
Among the next six Toyota BEVs, we note the arrival in 2024 of a 4.30 m long B/C segment SUV (therefore competing with the Toyota CHR hybrid) and in 2025 the arrival of a segment SUV C/D 4.50 m long.
 
Toyota announces a new electrical architecture from 2026. On this date, the Japanese carmaker expects 20% of its global sales to be 100% electric, or around 2 million vehicles sold in 2026.
 
This program is not so spectacular if we take into account the range of BEVs already offered by German carmakers: six models at Volkswagen, six models at BMW without counting Mini, nine models at Mercedes without counting Smart. Even Renault will have nine BEVs in 2026.
GM, Ford and Chrysler are far behind Tesla in terms of BEV sales
The major American carmakers GM, Ford, Chrysler, which were formerly called the Big Three, are far behind Tesla in terms of BEV sales volumes, when in the three major markets (China, Europe and US), battery electric vehicles represent for most governments the future of the automobile and the automobile industry.
 
The global market will represent 10 million BEVs in 2023 (compared to 8 million in 2022, 5 million in 2021 and 2 million in 2020), including nearly 6 million in China, 2 million in Europe and 1.2 million in the USA.
 
If the GM group was in third position globally in 2022 in terms of BEV sales (with 713,000 units), it was mainly thanks to its participation in a J.V. with the Chinese group Wuling, J.V. which alone recorded 590,000 sales, or 83% of the GM group's BEVs last year... Without Wuling, GM would have only sold 123,000 BEVs in 2022.
 
The Ford group (103,000 BEV sales) is twenty-second and the former Chrysler group has not produced or sold any battery electric vehicle in 2022. Remember that Tesla has sold more than 1,500,000 BEVs in the world last year.
 
On the US market, the gap between these carmakers is even more flagrant: Tesla sold 490,000 BEVs on the US market during the first 9 months of 2023, while the GM group sold only 50,000 over the same period (Wulings being not sold in the USA), or 10 times less than Tesla and the Ford group 47,000. The former Chrysler group displays nearly non sales volumes.
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