The Korean market fell by 2.9% in 2012 compared to 2011
 
The Korean market fell by 2.9% in 2012 compared to 2011. This market  is far from the level recorded in 2002 (year of the registrations peak), above 1.6 million units.
 
The Korean market now seems stuck to a level close to 1.4 million vehicles per year (1,390,000 in 2009, 1,460,000 in 2010, 1,470,000 in 2011, 1,420,000 in 2012).
 
As for carmakers, the Hyundai-Kia group dominates  the Korean market significantly , with a market share of 71.7% in 2012 (its share is between 68% and 73% depending on the year), with 38.7% for the Hyundai brand and 33% for the Kia brand. GM (Chevrolet ex-Daewoo) and Renault-Samsung are far behind. Imports account for 10% of the Korean market, with a  steady rise over the last  three years. The top three importers are German Volkswagen, BMW and Daimler (like in Japan).
 
Hyundai-Kia sold more than 6 million vehicles outside Korea.


 

13-04-9



Land Rover unveils its 2013-2015 product plan
 

-Following the launch of the new Range Rover in 2012, Land Rover announces new launches over the next three years:

• The Range Rover Sport will be renewed during the summer of 2013.
Like the
Range Rover , it will be designed  using a new aluminum platform with an objective of weight saving.

• The Defender will be renewed in 2014.
The
current model is one of the oldest in the world, since its origin dates back to 1948 and since that date, the silhouette has very little  changed.

• The Freelander will be renewed in 2015.
The
current model dates from 2006 and has been upstaged by the recent Range Rover Evoque which attracted a lot of customers.

• The Discovery should be renewed in 2016.


 

13-04-10



VW unveils its 2013-2016 product plan
 

The Volkswagen brand unveiled its 2013-2016 product plan.  In addition to the big SUV Crossbluederived from the concept unveiled in Detroit in January 2013, the manufacturer should launch:

§In 2013, the Golf VII break, Golf Plus and TouranIII.

§In 2014, a new generation of the Passat (sedan and wagon) and the Tiguan.

§In 2015, the small SUV Taigun and a compact recreational vehicle derived from the Polo.

§In 2016, a station wagon variant of the Volkswagen CC is considered.

 

In addition, the brand plans to develop a new generation of the Phaeton in 2015 or 2016.

   A variant of the roadster Golf is also studied and could be launched in 2015 or 2016.

 

No information on electric and hybrid vehicles is available  but  it is known  that Audi has decided to give-up the all-electric A2 project , because it was considered too expensive and  it was deemed difficult to  make profits on a marginal market.


 

13-04-8



Ford will not replace the KA
 
Ford has decided not to replace its KA city car. This model does not fit into the  global “One Ford “ strategy concept, as the carmaker  does not intend to sell  it in North America, conversely to  other models.
 
Considering the market for this car, the American carmaker - who had to bear by itself  the costs of the first generation (1996-2008) - had preferred to share costs with Fiat for the second generation (2008-2015). In 2012, Ford has indeed  only produced 57,000 KA, versus 63,000 in 2011, 92,000 in 2010 and 110,000 in 2009.
 
This second generation KA,  which does not encounter a great success, is based on the Fiat 500, and these two models are manufactured in the same factory in Tychy, Poland.
 
It was expected that Ford introduces  in 2015 an entry model range to be produced in Craiova in Romania and which could  have taken over the KA. But given the current context, the American carmaker could delay this launch. Currently, the Craiova plant manufactures the B-Max (Fiesta base) while the Transit Connect production was stopped in 2012.


 

13-04-7



VW unveiled a concept foreshadowing his future big SUV
 
At the Detroit Auto Show, Volkswagen presented a concept (based on Audi Q7) which foreshadows the future big SUV of the brand. This vehicle is positioned over the Touareg within the range of the carmaker.

This model will probably be enjoyed by  more Americans than Europeans. But due to a European market which is weak  and will remain  so for several years, it is interesting for a carmaker to respond to the needs of a U.S. important and growing market.

This future competitor of Mercedes GL, whose name is still unknown, could be produced, (as the Mercedes GL), in the United States where Volkswagen has recently set up an ultra-modern plant (in Chattanooga).

This big SUV will be equipped with the most powerful engines of the brand, including a hybrid version.


 

13-04-5



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