Record sales for BMW, Audi and Mercedes in 2013
 
The three Premium carmakers, Audi, BMW and Mercedes have once again set a new record in global sales in the first half of 2013. The three German brands grew during this period (compared to the same period in 2012) by 7.7% for the BMW brand, 6.4% for Audi and 6.4% for Mercedes.

On the cumulative six months, the hierarchy between the three brands has not changed: BMW continues to lead with 804,000 units in front of Audi with 780,000 units and Mercedes with 695,000 units.

Its must be noted that within the BMW and Mercedes groups, the worst performances are for the Mini and Smart brands that are both declining, -2% for Mini (152,000 units) and -6.7% for Smart (52,000 units). By integrating these brands in their respective groups, the BMW Group sales reach 956,000 units in the first half (+6%) and Mercedes reached 747,000 units (+5.3%).

By region, sales of three brands are driven by the United States with a growth rate of 9% for BMW (173 000 units), 14% for Audi (74 000 units) and 10% for Mercedes (146,000 units). China continues to boost sales for BMW (+14.5%, 183,000 units) and Audi (+17.5%, 228,000 units), while Mercedes stabilizes its volumes in the first half (-0, 6%, 108,000 units). In Europe, the Mercedes brand is one of the three to record growth in terms of volume (+3% to 364,000 units).

BMW is stable (-0.1% to 360,000 units) and Audi declined (-2.5% to 384,000 units).

13-27-8 

Data source: File #55 - Registrations in the World by makes 

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Audi Doubles the capacity of its Györ plant in Hungary
 

Audi has unveiled the new production line at its plant in Györ (Hungary), designed to accommodate the production of the A3 sedan (trunk version). With this new assembly line, the plant will now have a production capacity of 120,000 vehicles per year against 60,000 units previously.


So far, Audi assembled at Györ both the coupe and TT Roadster and the A3 Cabriolet. In 2012, the Bavarian manufacturer produced 34,782 vehicles in Györ (against 41,268 in 2011 and 38,744 in 2010).


From 2014, the plant is expected to produce between 80,000 and 90,000 A3 sedans, in addition to the TT and A3 cabriolet, which should represent a total volume of 110 000 to 120 000 vehicles, close to the maximum volume capacity plant.


Audi has confirmed that the model will be manufactured in Györ for global markets except China, where it will soon be made (at FAW).


The A3 sedan will compete directly with the Mercedes CLA the trunk version of the Mercedes A-Class. It is not yet known whether, like the Mercedes CLA the Audi A3 Sedan will be entitled to a an estate version. The manufacturer may propose such an alternative provided that it can clearly differentiate it from the A3 Sportback.

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Data source: File #12 - European production versus plant capacities 

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Fiat launches the 500 L Living the successor to the Multipla SUV
 

The Fiat 500 range is growing. The Italian manufacturer has always said that future range of cars from the Fiat brand would be built around the 500 model known for its success and whose style is inspired by the first generation of 500 produced between 1957 and 1975.


After the 500 sedan, 500 convertible and 500 Abarth the 500 L (5 seater estate), Fiat has unveiled the 500 L Living (previously known under the code 500 XL), seven-seat version of the estate 500 L. Officially presented on the 4th of July in Milan, then marketed in Italy in the aftermath, it will appear in other European markets in September. Manufactured in Kragujevac , Serbia, such as the 500 L, the 500 L Living will be sold under the name the 500 L MPW in the UK. It shall not be sold in the United States.


The vehicle has been elongated by 20 cm compared to the the 500 L (435 cm instead of 415 cm) and replaces the 6 seaterMultipla compact MPV , which has not been successful (because of too quirky design) and whose production was stopped in late 2010 on the site of Mirafiori (Italy). This generation of Multipla (1998-2010) produced 340,000 units in 1956 was preceded by a first generation Multipla (1956-1965) directly derived from the Fiat 600 at the time, which can be considered as the first minivan in history and generated 140,000 units.

13-27-3 

Data source: File #10 - Start of Production (SOP) of new and modified vehicles in Europe 

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Ford starts production of the electric Ford Focus in Germany
 
Ford has launched the production of the electric Focus in Germany at its plant in Saarlouis, where are made all the Focus sold in Europe.

The new electric Ford Focus is the first 100% electric model of the Ford brand to be produced in Europe. It will be sold on the European market as of August 2013. Ford produces an electric version of the Focus in North America since the fourth quarter of 2011. This model has sold 900 units on the market in the first half of 2013, twice as many sales as in the first half of 2012.

Ford has not communicated the sale targets of the electric Focus for Europe, but given its characteristics (power of 145 hp, maximum speed of 135 km / h range of 160 km), the model could find a few thousand buyers in Europe. It all depends on the price positioning relative to the Nissan Leaf. The latter has found 2000 customers in the first half of 2013, 4000 sales throughout the year.

The electric Focus introduces the European range of electrical vehicles by Ford, the range will grow in 2014 with the C-MAX Energi plug-in hybrid to drive, and with the all-new Mondeo Hybrid (petrol-electric).

13-27-6 

Data source: File #10 - Start of Production (SOP) of new and modified vehicles in Europe 

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In 2014 GM will transfer the Opel Mokka from Korea to Spain
 
The Opel Mokka is currently manufactured in South Korea by GM Korea (formerly Daewoo), where it is exported to Europe. The model has a measure of success in Europe (it has been sold at 33,000 units in the first six months of 2013, probably 70 000 to 80 000 units over the entire year).

On the other hand, the Opel plants in Europe operate on average at less than 60% of their capacity, currently one of the lowest rates on the continent.

GM has decided to repatriate part of Opel's production of the Mokka to Spain, at its plant in Zaragoza, both to meet the demands of the European market while increasing the rate of use of its Spanish plant.

Opel had already indicated a desire to produce this compact recreational vehicles in Europe, but the site has not yet been chosen.

The Zaragoza plant currently produces the Corsa and Meriva. It will produce from the second half of 2014 between 70,000 and 80,000 Mokkas per year, in addition to the Corsa and Meriva will continue to be made on this site. With this relocation, the Zaragoza plant usage rate will increase from 60% in 2013 to 70% in 2014 (producing the Mokka over 6 months) and 80% in 2015 (producing the Mokka over 12 months).

13-27-4 

Data source: File #10 - Start of Production (SOP) of new and modified vehicles in Europe 

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