Geely expects 800 000 Volvo sales worldwide in 2020
 
The Chinese carmaker Geely, owner of Volvo since 2010, wants to make the Swedish premium brand a brand that can compete with the entire range of BMW, Audi and Mercedes.

Geely hopes to double the sales of Volvo, 400 000 in 2013 to 800 000 vehicles in 2020, and is counting on the development of its sales in China that still remain marginal. Geely plans indeed to sell 200 000 Volvos each year in the Chinese market from 2020 onwards (ten to fifteen times more than today). The Chinese manufacturer also plans to return to a volume higher than 100 000 sales per year in the United States (against 65 000 units per year).

The Geely challenge is bold, since the three German premium brands sell between three and four times more vehicles than Volvo every year and that their range is far more diverse than Volvo and their reputation is clearly established throughout in the world.

Today, the range consists of the Volvos V40, S60, V60, V70, S80, XC60 and XC90, while the range of BMW, Audi and Mercedes consist of two to three times more different body types. In China, Volvo will have to fight against these premium brands firmly established over the past ten years.
 
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Great Wall wants to sell 700 000 vehicles worldwide in 2013
 

Great Wall is one of the largest independent Chinese  carmakers along with Chery , Geely and BYD . The manufacturer has not yet signed a joint venture agreement with a foreign manufacturer , such as SAIC , FAW , Dongfeng or BAIC , while the Chinese carmaker Changan went this year from an independent manufacturer to manufacturer bound by a joint venture (with PSA) .


Great Wall has sold 401 568 vehicles on the Chinese market in the first eight months of 2013 ( +39.3 %) , which represent a volume of 600 000 units throughout the year, to which must be added an extra 100 000 exported units ( CKD ) destined for assembly plants outside of China , such as Bulgaria or Russia.


Great Wall therefore expects to sell 700 000 vehicles in 2013 , beating Chery , Geely and BYD that sell less than 600,000 vehicles each this year, while Great Wall is younger than its competitor manufacturers. Since 2010 , it has become China's largest manufacturer of SUVs , a category of vehicles which has made great progress in China.


In the first eight months of 2013 , Great Wall sold 50 % of SUVs (M2 , M4, H5 , H6 ), 30% of sedans (C20 , C30 , C50 ), 20% pick-ups. The sales of the brand’s SUVs  have grown by 60 % over the year , the brand sold 30% more sedans and pick –up sales remained stable. Compared to its direct competitors , Great Wall has a full comprehensive range of vehicles.

 
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Asian manufacturers are more and more interested in Brazil
 
Asian carmakers (Japanese and Korean) had ignored South America in their overall transplant strategy (factories located outside of Japan). Since the early 2000s, however, some manufacturers like Toyota, Honda and Hyundai, have been trying an incursion in this region, mainly in Argentina and Brazil, where the market is growing rapidly.

This year, Mitsubishi began producing the ASX SUV in its Brazilian factory in Catalao. The ASX is already made in Japan, the United States, Indonesia and China, and has sold over 26,000 copies in the Brazilian market since its launch (imports from Japan).

For its part, Nissan has announced that the Versa sedan is one of the models manufactured in the new factory of Resende, which will become operational in the first half of 2014. The plant will initially produce the Micra and the Versa will join it in the second half. The Resende plant will provide a capacity of 200 000 vehicles per year.

The Brazilian plant of the Chinese carmaker Chery is expected to be operational in early 2014. The establishment of this plant will allow the Chinese carmaker to avoid import taxes imposed by the country. The factory located in Sao Paulo will assemble the Chery compact Celer (Fulwin 2 in China). Production capacity will be 150,000 vehicles per year.
 
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Ford is the third manufacturer of hybrid vehicles worldwide
 
Toyota is still the world's leading carmaker of hybrid vehicles. It passed early 2013the threshold of 5 million hybrid vehicles sold in fifteen years of existence. The Japanese carmaker has sold  1.1 million vehicles (with its luxury Lexus brand) in 2012 alone, nearly 15% of its global sales. 55% of hybrids were delivered to Japan, 27% in the U.S. market where diesel is almost non-existent.

Honda, who by the end of September 2012 passed the million sales threshold  in thirteen years, sold last year nearly 150 000 hybrid vehicles worldwide. Honda is in second place behind Toyota. General Motors sold 85 000 hybrid vehicles + 60 000 Chevrolet Volt / Opel Ampera in the world since 2007. As for PSA Peugeot-Citroen, the group sold 20,000 hybrids in 2012 and aims 40,000 sales in 2013.

Ford sold 45,000 hybrid vehicles in the United States in the first half of 2013, more than five times the amount of the first half of 2012. The American carmaker has sold 257 000 hybrid vehicles since their launch. Ford is now part of the top 3 carmakers of hybrid vehicles.

Ford currently sells five hybrids (Fusion Hybrid, Fusion plug-in hybrid, hybrid C-Max, C-Max plug-in hybrid, Lincoln MKZ hybrid) and an electric model (the electric Focus).
 
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PSA has committed itself to 1 million cars in France in 2016
 

Early 2013, Renault decided not to close factories in France and revive its manufacturing operations in the country in exchange for agreements on competitiveness within the company. The manufacturer thus committed to producing in France at least 710 000 vehicles in 2016 (against 533,000 in 2012 and 987,000 in 2007).


Today, the PSA Group istaking on a similar initiative by committing to a production of one million cars in 2016 (against 1 116 000 in 2012 and 1 425 000 in 2007) in exchange for agreements on competitiveness in the company.


But observing the figures, we see that this commitment is to a minimal standard since it is based on a production volume  below that of 2012 and well below the numbers of 2007. Only the year 2013 will be even worse, since Inovev has calculated a production of 900,000 vehicles produced by PSA in France, extrapolation made from the figures of the first eight months of the year.


Given the current overcapacity of the group particularly in France (according to Inovev, they would be well above 30%, even without including the Aulnay plant), it will be difficult not to close another plant before 2016, another commitment made by the group.


PSA now has five plants, if one disregards the Aulnay plant which will cease its activity by the end of October 2013 , and is committed to maintaining these five factories in working order in 2016, with specific production targets for each of them. These objectives are provided below.

 
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