- The Renault Zoe was expected to be available for sale in September 2012. But its launch  was postponed to March 2013 (a 6 month postponement). Consequently, market analysts, such Inovev, had to shift their quantities forecast by 6 months. Renault expects to sell and therefore produce 150,000 Zoes per year on cruise. The 13 700 Euros displayed price (price after  deduction of bonus) is consistent with this objective. Inovev forecasts the following production quantities rise: 45,000 in 2013, 75,000 in 2014, 95,000 in 2015, 110,000 in 2016 and 125,000 in 2017.

- All models aggregated, Renault targets sales of 150,00 0electric cars in 2013 in Europe, 200,000 in 2014 and 250,000 in 2015 (maximum capacity of the manufacturer currently planned for this type of vehicle) including 150,000 Zoe, 30,000 Kangoo Z.E., 30,000 Fluence ZE and 30,000 Twizy.

- The Renault Zoe is the first B-segment model designed to be 100% electric. For now, it has no real competitor. However a C-segment model (Nissan Leaf) and a D-segment model (Chevrolet Volt / Opel Ampera, equipped with an engine booster) are already marketed in Europe and the rest of the world since 2011 . Both models were produced almost at  40 000 units each in 2012. Due to its price and its market positioning , and despite only one world region(Europe) on which this model is sold, Renault Zoe, however, should do better.

-The European market  of compact MPV (segment B and C multi-Purpose Vans such as Renault Modus or Volkswagen Touran) decreased significantly over last years. Market fell from 1.5 million vehicles in 2006 down  to less than 1 million  vehicles in 2012. MPV’s customers transferred their purchases to compact SUVs (segment B or C four-wheel drive  (4WD) vehicles or two-wheel drive (2WD) vehicles looking alike four-wheel drive) vehicles. The compact SUV market has grown from 0.6 million units in 2006 to more than 1.6 million in 2012. Renault and Citroën launched their restyled Scénic compact MPV and C4 Picasso within this context, hoping  to give the compact MPV market a new life.

-The production of compact MPV declined  from 1.2 million units in 2006 down to less than 900,000 in 2012,while the production of compact SUVs grew in the same period from  250,000 vehicles  to nearly 2 million vehicles.
The share of Renault Scenic and Citroen C4 Picasso (leaders of the compact MPV segment) decreased significantly while Nissan Juke Qashqai and VW Tiguan (market leaders compact SUV) increased their production significantly. Twice more compact SUV than compact MPV are produced in Europe presently.

Data source: File #105 - European Production data detailed by make and model from 2005 to 2012

- The gathered production of 500  at Tichy will allow Fiat to take advantage of a better utilization rate of its Polish plant, which recently lost the manufacture of Panda in favour of the Italian factory Pomigliano d'Arco and which has suffered from weak demand in Europe for several years.

- This reorganization will also release capacity on the site of Toluca Mexico for future models of Chrysler. This site currently manufactures Dodge Journey and Ram pickup and the Fiat Freemont is the European version of Dodge Journey in addition to Fiat 500.

 Data source: File #10 - Start of Production (SOP) of new and modified vehicles in Europe