Since the end of the USRR 20 different brands have established themselves in Russia
 

Russia produced almost 2 million passenger cars in 2012 and will produce between 1.8 and 1.9 million in 2013, due to a market decline of 5 to 7% this year (exports are very low).


Production is now very diverse since the state has prompted international brands to establish themselves in Russia. In the early 90s, there were only four carmakers in Russia: AvtoVAZ, GAZ, AZLK and UAZ. All 4 were national brands.


Today, there are twenty different brands:

§ Five are produced by Avtotor (the name of a local assembly company): BMW, Kia, Chevrolet, Opel and Cadillac. Avtotor is the second Russian manufacturer behind AvtoVAZ (owned by the Renault-Nissan group).

§ AvtoVAZ remains by far the largest manufacturer in Russia.

§ Volkswagen, Ford, Hyundaihave built their own plants locally.

§ Renault has developed an existing plant.

§ Japanese brands, such as Nissan, Toyota, Mitsubishi and Suzuki also follow the trend.

§ Chinese brands such as Great Wall, Lifan, Geely, have only recently established themselves, while Chery has stopped its production in Russia.


In 2013, the locally assembled cars accounted for 67% of the total PC market, against 66% in 2012 and 65% in 2011.


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2012 European production in the first nine manufacturers by country
 
The 2012 production breakdown by country in Europe of nine major manufacturers producing vehicles on the continent is very different from one manufacturer to another.

The three German manufacturers ( Volkswagen , BMW, Daimler ) produce most of their vehicles in Germany (55 %, 77 %, 83 % respectively), their country of origin.

PSA manufactures most of its vehicles in France (55%), its country of origin and Fiat -Chrysler most of its vehicles in Italy (50%), its country of origin.

The country of origin of the brand or group is therefore essential for these five aforementioned manufacturers.

American groups based in Europe (GM, Ford ) have a more balanced production breakdown, although Germany still plays a key role here (41 % and 46 % respectively).

The Renault- Nissan group shows the most balanced production breakdown by country, France (country of origin of the group) representing only 22 % of European production group.

The Hyundai-Kia group which has established more recently in Europe produces only in the central and eastern part of Europe (Turkey , Czech Republic, Slovakia).


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Which carmakers will benefit from the recovery of Southern European countries?
 
Over the 2010-2013 period, South European markets have weighed on the whole European market. Since last summer, these markets have been restarting steadily. We can expect the well established manufacturers of these markets to be able to relaunch their sales on these markets.

This means that in France, the two leaders of the French market Renault and PSA  could benefit from a relaunch of their sales.

In Italy, the Fiat group, the leader of the Italian market, could also benefit from a relaunch of its sales.

In Spain, the revival of the market should benefit the three current leaders: Volkswagen, PSA and Renault.

By adding up these three markets, we can see that the major beneficiaries of a recovery in sales in Southern Europe (even if it's moderate) are bound to be the traditional leaders, i.e. Renault, PSA, Fiat and Volkswagen.

On the rise for a dozen years on the entire European market, Premium carmakers  and Korean manufacturers may also benefit from this recovery.

The success of Ford, GM and Japanese carmakers in these three markets will depend on their ability to offer products that stand out from the competition in a market where sales volume of general carmakers are falling.


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Japanese carmakers in the US
 

Japanese manufacturers gradually established themselves in the United States in the 80s, in order to reduce the volume of exports from Japan and also take advantage of a local presence in order to increase their sales in this market, which is one of the worlds largest markets.


In 2013, they will have produced a total of 4 million vehicles locally (thus displaying a new production record), while they continue to import from Japan a large number of vehicles (1.5 million vehicles estimated for 2013), mainly premium range models which aren't assembled in the United States.


Toyota and Honda are the largest Japanese producers established in the United States (each producing about 1.5 million vehicles in 2013). They are followed by Nissan (800 000 units in 2013) and Subaru (200 000 units in 2013). Mitsubishi and Mazda have for their part almost stopped all production in the United States.


While in 2011 Toyota and Honda suffered from the consequences of the tsunami in Japan (March 2011), particularly regarding parts and components, in 2012 and 2013 both manufactures had a sharp increase of their US production. Nissan suffered slightly less than its competitors and its production increased significantly in 2012 and 2013. Only Subaru production has stagnated in the U.S.A. for two years.


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Korean carmakers in China
 

Hyundai-Kia group is by far the Korean group with the largest presence in China, both in terms of production and sales.
Samsung models from the Renault-Nissan group, produced in Korea, are indeed sold in small quantities under the French brand Renault. On its side, Ssangyong exports only small numbers of vehicles from Korea.


Hyundai is the third brand produced and sold in China, behind Volkswagen and GM-Wuling. It produces locally  its model under a Joint-Venture with  “Beijing Automotive”. The graphs representing the production of Hyundai in China highlight that the first Korean brand has benefited from the temporary disaffection of Japanese brands in this market between August 2012 and August 2013.


Hyundai growth has stopped in September 2013 (zero growth compared to September 2012).
It had already slowed down in the previous months at a time when Japanese brands began to reach their 2011 level.


The same observation can be made about the Kia brand, second Korean brand and twelfth brand produced and sold in China. Its growth was reduced between July and September 2013 and September growth was almost zero (compared to September 2012). Kia produces locally in China under a Joint-Venture with Dongfeng


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