The 20 most produced cars in the NAFTA region in the 1st quarter of 2013
 
Traditionally, Ford F Series and Chevrolet Silverado occupy the first two places in terms of production (such as in terms of sales) in the NAFTA region (USA, Canada and Mexico) and has been for a good twenty years. In the first quarter of 2013, no surprise they are in the lead.

Behind the two leaders, we can see high scores for Japanese cars traditionally at the head of the passenger car market in the USA: Honda Accord (3rd) Honda Civic (4th), the Toyota Camry (5th).

In 6th position, the VW Jetta (produced in Mexico) took advantage of his popularity in the North American market but also thanks to its exports to Europe and South America. The Jetta is indeed one of the cars produced in the NAFTA region that is exported the most North America remaining very low in terms of automobile exporting, compared to Europe, Korea and Japan.

The Dodge Ram is the 7th (The Chrysler competitor of the Ford F-Series and the Chevrolet Silverado), in front of the the Nissan Altima (8th), rising competitor from the Renault-Nissan runing against the Toyota Camry and Honda Accord.

Among the 20 most produced cars in the NAFTA region in the first quarter of 2013, the Japanese rank eight models face to face with the Big Three (GM, Ford, Chrysler) who ranked 10. The only European in this top 20 is Volkswagen, in 2nd place.


13-19-4

 

No comeback for pick-ups in the U.S.
 
Despite the recovery of the automobile market in the U.S. since 2010 (after the collapse of 2008 and 2009)and despite the good level of sales of light trucks in general (specific category in the USA which includes SUVs, crossovers, minivans, pick-ups and vans), There has been no comeback for pick-ups on the worlds second largest market.

Indeed, while the market share for this type of vehicle was stable at 18% between 2000 and 2005 in the US, it then fell to 13% in 2009 ( customers preferring the purchase of pickups or even SUVs), it was unable to exceed 14% in 2010, 2011 and 2012. Last year, it even dropped to 13%. Customer prefers to postpone their purchases or buy SUVs, as they did in the years 2006-2009.

In addition, the offer has not changed since it consists mainly of traditional Ford F-Series, Chevrolet Silverado, GMC Sierra and Dodge Rams, the same vehicules sold ten years ago. These vehicles are also still among the top ten sales of light trucks in the U.S. (as it was ten years ago), but we must recognize that the offer of SUVs (and crossovers) has grown considerably since the last ten years. To make matters worse, the category of compact pickups (Ford Ranger, Chevrolet Colorado, GMC Canyon, Dodge Dakota) has completely collapsed (6% market share in 2000 to 2% in 2012) is doomed to disappear. Only large traditional pickups remain on the market.


13-19-2

 

Vietnamese market declined by 30% between 2009 and 2012
 
Vietnam lies to the East of Cambodia and Laos, and South of China. Its  population accounts for nearly 90 million people. It is a member of the ASEAN countries since 1995.

In terms of GNI (gross national income) per capita, Vietnam (2 500 Euros) is close to the Philippines (3150 Euros), far ahead of Cambodia (1 700 Euros) and Laos (1 960 Euros), whose automotive market has not taken off yet), but far behind Thailand (6 400 Euros) and Malaysia (12 000 Euros) which both have a dynamic automotive market.

After the opening of the Vietnamese economy in the early 1990s and the called "renewal" policy, the country has experienced remarkable growth, enabling the country to reach in 2010 the status of middle-income countries.

This growth is particularly visible in the automobile market which rose from 20,000 vehicles in 2000 to 120,000 vehicles in 2009.

Forced to drive a remediation policy since 2011, Vietnam has seen its car market fall down to 110,000 units in 2010 and 2011.

This slowdown was exacerbated in 2012 by the deterioration of the international economic situation and the slowdown in domestic activity. The market fell actually down to 80,000 vehicles during this period.

Concerning carmakers, the Toyota group has positioned itself far ahead of its competitors in recent years, with a market share of 48% in 2012, ahead of Hyundai-Kia (17%), GM (11%) and Ford (9%).


13-18-10

 

The 20 most produced cars in Europe in the 1st quarter of 2013
 

The two main automobile innovations from the end of 2012 (VW Golf VII and Renault Clio IV) have not disappointed expectations , since at the end of the first quarter of 2013, they monopolize the top two places in terms in Europe.


The Golf VII, produced at two locations in Europe (Wolfsburg and Mosel), certainly shows a clear superiority with a production volume of more than 160,000 units in the first quarter of 2013, compared to Clio III and IV (100,000 units) produced on the same period, but this difference was expected. At this rate, the Golf VII could reach 640,000 units throughout the year 2013 and the Clio III and IV nearly 400,000 units (two plants in Europe: Flins in France and Bursa in Turkey), and despite a European market in not at  its best.


Behind the Golf and Clio, we can see very good scores for the VW Polo and Passat (respectively third and fifth in the ranking). The main competitors of the Clio are in order : Opel Corsa (4th), Peugeot 208 (6th) and Ford Fiesta (7th). Note the good score of the Nissan Qashqai (10th) yet at the end of its production cycle but a part of it is destined for markets outside Europe.


Premium carmakers rose, placing 7 models in the top 20 including 3 from the BMW brand , 2 brands from Audi and 2 from Mercedes. These models are in high demand in export, mainly in China. In the future, the share of European production could therefore diminish in favor of a production in China of these vehicules for the local market.


13-19-3

 

The sale shares of China's Top 10 global carmakers
 

We know that in China U.S. European, Japanese and Korean carmakers produce locally and sell all their production through partnerships with Chinese carmakers (such as SAIC, FAW, Dongfeng, Changan, Guangzhou and Beijing). It is therefore interesting to calculate the portion that China represents in the global sales of the world's leading carmakers such as Volkswagen, GM or Toyota.


In the graph below, we can see that the Volkswagen Group and GM sell in the first automobile market in the world more than 25% of their total worldwide sales (respectively 29% and 28%). Both groups largely benefit from the dynamics and volume of the Chinese market. This is one of the reasons why they are now among the world's leading carmakers.


On the other hand, It is noted that the Toyota group is far behind. This position is explained by the late arrival of the group in the Chinese market (in 2003) compared to VW arrival (1990) and GM's (1999) and the recent diplomatic conflict between China and Japan that affected the Japanese group.


For Hyundai-Kia, China accounts for nearly 20% of its global sales. For Honda, PSA and Mazda Groups, China accounts for nearly 15% of global sales. Finally, the Renault-Nissan, Suzuki, BMW, Daimler, Toyota and Ford groups only make 10% of their global sales in China.


13-19-1

 

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