GM is going to sell the Nissan NV200 with Chevrolet’s logo

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GM is going to sell the Nissan NV200 with Chevrolet’s logo
 
- Not wanting to miss out on the compact LUV market (Ford Transit Connect market), General Motors is going to use the Nissan NV200 to penetrate the North American market : It will sell a not far off twin sold under the name Chevrolet City Express.

- The product launch is due for the autumn of 2014.

- Let us recall that the NV200 is already being sold in North America under the Nissan name. The Chevrolet version will be manufactured in the same plant as the NV200.

- Recent bridge-building between Fiat-Chrysler, Renault-Daimler, and GM-PSA coupled with the end of the partnerships established between Daimler-VW and Renault-GM have translated into a reorganising of the LUV sector.

- This different changes are listed in the following chart.

13-20-2-2

 

13-20-3

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Steady decline in the production of Western Europe compared to Eastern Europe

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Steady decline in the production of Western Europe compared to Eastern Europe
 
- Since the end of communist rule in Eastern Europe, the opening of borders and the restructuring Western Europe of the automobile industry in these countries (in the early 90s), Western European countries have steadily declined while the countries of Eastern Europe have been developing.

- Poland, the Czech Republic, Slovakia, Romania and Hungary have observed car plants establish themselves locally  at the expense of Western Europe where production costs are much higher.

- Including Russia and Turkey (who experienced periods of growth and decay of large amplitude in the years 2000), we can notice the volume of automobile production in the whole of Europe has remained stable between 2000 and 2012 (to approximately 20 million vehicles), but with a production peak in 2007 (3 000 000 units compared to 2000) and a low in 2009 (3 million units compared to 2000).

- While in 2000, the West European production accounted for 85% of the European production, it accounted for more than 65% in 2012. At the same time, the East European production accounted only for 15% of Europe's production in 2000, represents 35% in 2012.

- Between 2000 and 2012, a dozen factories closed in the West while a dozen opened in the East was opened. Different announcements in factory openings or capacity increase will accentuate this trend.
 

13-20-5-113-20-5-2

 
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Peugeot unveils the new 308

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Peugeot unveils the new 308
 

- Their won’t be a second Peugeot 309 (This model was launched to replace the Talbot Horizon). The Peugeot 308 replacement  won’t be called 309 but 308. This is the first time that a Peugeot sedan is being named after its elder. In the not so distant future all Peugeot cars should follow this patent.


- This new 308 is very different to the old one. Its bodywork is very much alike as that of the new VW Golf VII, lower than its elder by about 4cm. It has been equipped with the all EMP2 platform recently launched with the Citroen Picasso C4.


- Presented at the next Frankfurt Motor Show in October 2013, the 308 will be launched shortly after the show in the autumn.


- The new 308 is to entirely manufactured in the Sochaux plant, alongside with the 3008, 5008 and the Citroen DS5.


- The last version was built both in Sochaux and in Mulhouse, only the Mulhouse plant is monopolised by the production of the Peugeot 208, the Peugeot 2008, the Citroen C4 and the Citroen DS4.

13-20-2

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Steady decline in mainstream brands in the European market

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Steady decline in mainstream brands in the European market
 

- Since the early 90s European generalist brands have been steadily losing ground in Europe. Their market share went from 72% to 56% between 1995 and 2012. These 16 lost points were taken by European Premium brands (such as Audi, BMW, Mercedes, Volvo, Saab, Alfa, Lancia, Jaguar and Land Rover), these same brands won 7 points, the Japanese mainstream brands won 1.5 points, the general Korean brands have won 6 and finally low cost brands (Dacia, Lada), won 1.5.


- This shows that the two categories that have "chewed away” at European mainstream brands are for 80% of European premium brands (in the upper price range) and general Korean brands (in the lower price range).


- Japanese mainstream brands and low cost brands have gained little from general European brands (20% of cases). It also seems that the general Korean brands have "chewed" generalist Japanese brands, since 2008 we have observed a weakening of Japanese market share while Koreans continue to progress.


- The low cost car market is still very incremental since it only occupied 2% of the European market in 2012.

13-20-1

 

Nissan is going to build a new plant in Thailand

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Nissan is going to build a new plant in Thailand
 
- Nissan has announced an investment of 277 million euros in the construction of a second assembly line in Thailand. The carmaker's intention is to relocate its production from Japan to reduce its production costs.

- For now, Nissan has not yet released the name of the model manufactured in the new plant, but this model will be both sold locally and exported worldwide.

- The second plant will be located in the SamutPrakan province, neighboring Bangkok and close to the existing Nissan plant, that employs around 6000 people.

- The current Nissan factory had eluded in 2011 the floods which had severely affected Japanese firms operating in the country. The plant had produced 185,000 vehicles in 2011 and 257,000 in 2012, against 175,000 in 2010.

- Nissan plans to initially produce 75,000 vehicles in its new plant, which is scheduled to open in August 2014. The production capacity of the site should subsequently be doubled to be increased to 150 000 units per year.

- Nissan has set a target of doubling its share of the Thai market to reach 15% by 2016. Like other Japanese carmakers, Nissan seeks growth in emerging markets to offset a decrease in activity in Japan.

13-19-10

 

  1. Argentina's production has quadrupled since 2002
  2. Mercedes unveils the new S-Class
  3. The Argentine market has grown more than twice its size since 2005
  4. Taiwanese market does not succeed in getting back to its pre-crisis (2008) level
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