Audi A3 Sedan and the Mercedes CLA are both produced in Hungary

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Audi A3 Sedan and the Mercedes CLA are both produced in Hungary
 

- The production of the Audi A3 Sedan (the small family car and four-door versions of the Audi A3) was launched a few months after that of Mercedes CLA Sedan. Both models will be joined by the small family car by BMW the 2 Series (Gran Coupe). Premium German carmakers have hence launched themselves in the small family car body type(European C segment), where were up to today only present the standard car makers.

 

- Audi plans for the A3 Sedan to take up 50% of global sales of the A3 range, in other words 200 000 units per year for this new model. Among the 200,000 annual units, some will be produced in China (for domestic sales) and the rest will be produced in Hungary (for worldwide sales outside of China).

 

- The Mercedes CLA Sedan is manufactured in Hungary, while currently it is unclear which country the the BMW 2 Series  will be produced.

 

- We are witnessing a relocation of premium carmakers to small family car models (European C segment), partly due to German car maker’s capacities approaching saturation .


- This relocation is in addition to the production of lower segments vehicles outside of Germany  : Belgium for the Audi A1, Britain for the Mini (BMW) and France for the Smart Fortwo (Mercedes).


13-16-3

 

Several brands of electric vehicles created in in China

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Several brands of electric vehicles created in in China
 
- In China, several Joint Ventures (JV) have for the last twelve months, created new brands to manufacture exclusively electric cars.

- The creation of these new brands meets the request of the Chinese government who wants :
ØTo encourage the creation of new brands among JV rather than in independent Chinese carmakers who have more difficulty in penetrating the local markets.
ØTo encourage the creation of reliable electric cars to reduce pollution in major Chinese cities,

- BMW Brilliance has unveiled a new brand of electric vehicles, called Zinoro. The first model of this brand is expected to enter the market in the first quarter of 2014. The joint venture should produce the Zinoro vehicles in the Tiexi plant (Shenyang).

- Dongfeng Kia unveiled a new brand of electric vehicles, called Huaqi. The joint venture is expected to unveil more details about this brand (including its logo and marketing strategy) at the trade show in Shanghai. The first Huaqi model should be a 100% electric vehicle similar to the Kia Cerato.

- Daimler and BYD have formalized their cooperation in creating a brand of electric vehicles, called Denza. The production of Denza electric cars could start in 2013.

- Dongfeng Nissan will produce an electric car in China under the brand Venucia, by 2015. Called Venucia e30, it will be very similar to Nissan Leaf. The Venucia range currently consists of two compact models (D50 and R50), and will soon be enlarged by an SUV and two mid-range sedans. 

13-16-4

 

The Bulgarian market has lost 55% of its sales compared to 2008

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The Bulgarian market has lost 55% of its sales compared to 2008
 
- The Bulgarian car market is the smallest European market, if we leave out the Baltic countries . This market was particularly affected by the 2008-2009 crisis , rising from 45,000 units in 2008 (record registrations for this market) to 20 000 units in 2012.

- However, it has a volume twice as large as that recorded before the entry of Bulgaria into the European Union.

- The Bulgarian market then was around 10,000 units per year. It was then boosted by its entry into the European Union.

- An massive arrival of used cars has disrupted the new car market, such as in Hungary and Romania.

- Per carmaker the VW group (as in many European countries) is ahead of  other car groups (with a market share of 23%), such as Renault-Nissan (16%), GM (13%) and PSA (12%) .
 
- Let us remember that Bulgaria had no automobile industry for decades until the arrival last year of the Great Wall Chinese manufacturer who installed a small assembly plant in Lovech.

- The recent establishment has not yet pleased the Chinese carmaker who has sold less than half a thousand vehicles in 2012 on an overall market of 20 000 units.

13-16-2

 

In 2008 the Slovenian market's sales have reduced by 30%

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In 2008 the Slovenian market's sales have reduced by 30%
 

- The Slovenian car market is one of the smallest European markets. In 2008 the market reached a peak of sales (70,000 units), followed by the financial crisis, the market fell to 56,000 units in 2009 and 49,000 units in 2012.


- Compared to 2008, the Slovenian market has therefore lost 30% of its sales in four years.


- In the first two months of 2013, the market is still in decrease of 10% (compared to the first two months of 2012).


- It is far from the collapse of Romanian or Hungarian markets, but the decline in the Slovenian market between 2008 and 2013 is relatively significant. This market is doing less well than the Czech and Slovak markets.

 

- Per carmaker the VW group (as in many European countries) took the lead over all its competitors (with 24% of the market share), with a wide range of models across multiple brands, best suited or better positioned in the market.


- The VW Group is leading over the Renault-Nissan group (22%) that stayed for decades the market leader. Indeed, this Franco-Japanese group locally produces Renault cars (Novo Mesto plant) since 1972, while Slovenia was still only a province of Yugoslavia.


13-16-1

 

In 2012 the Australian market has beaten its record

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In 2012 the Australian market has beaten its record
 

- The Australian market (VP and LUV sales on Australian soil) broke its record in 2012, approaching the threshold of 900,000 units (against 800,000 in 2011 and 790,000 in 2005).


- Affected only slightly by the 2008-2209 financial crisis (the market having lost only 100,000 units in two years), the Australian market started to grow again from 2010 onwards to finally set a record.


- By carmaker, the Toyota Group (also a producer in Australia) is the leader in 2012 with a 19% market share. The Hyundai-Kia group, which has made significant progress over the past five years, has made second place with 13% market share.


- The GM (via the brand Holden) and Ford groups have lost much influence, with respectively 11% and 7% of the market. Together they have done less well than Toyota in 2012.


- Japanese carmakers have a strong presence in Australia, since they account for more than half of the market (52%) in 2012.


13-15-7

 

  1. The Australian production has dropped by half since 2004
  2. The 2012 production levels of the NAFTA region have decreased back to the 2006 levels
  3. 30% of Japanese vehicles sold in the U.S. are imported from Japan
  4. The Smart Fortwo has succeeded in establishing itself as a “trendy” city car
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