The Heavy Duty Utility Vehicle market in the U.S. remains highly concentrated

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The Heavy Duty Utility Vehicle market in the U.S. remains highly concentrated
 

- The heavyweights market the United States (over 3.5 tones) is highly concentrated, with only eight groups confronting each other: Daimler, Ford, International, Paccar, Volvo, Isuzu, Fiat-Chrysler and Toyota. 100% American groups are Ford, Navistar (International brand) and Paccar (Kenworth and Peterbilt).


- It is worth noting that only three European carmakers are present on this market: Daimler, Volvo and Fiat-Chrysler. Thus, European carmakers Scania, MAN and Daf are not present in the United States.


- The Daimler Group does not use the Mercedes brand but its U.S. subsidiaries Freightliner and Western Star in this market. The


- Volvo Trucks Group uses its various brands, including Volvo and Mack.


- Finally, we noted the significant presence of Japanese truck brands in the United States, as Isuzu, Hino, Mitsubishi and Nissan. This presence is recent, but it tends to increase year by year.


- In total, over the first five months of 2013, 136,000 trucks were registered in the United States against 132,000 in the first five months of 2012, representing an increase of 3%.


- In 2013, the Daimler Group holds 35.1% of the market ahead of Ford (16.8%), Paccar (16%), International (15.4%) and Volvo (9.3%). Japanese groups occupy less than 5% of the market.

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Data source: File #55 - Registrations in the World by makes 

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In 2012 the production of Japanese cars is as high in and out of Japan

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In 2012 the production of Japanese cars is as high in and out of Japan
 

- Japanese car production started in the late 50s. It experienced unprecedented growthfrom a few thousand cars in 1950 to over 3 million in 1970, more than 5 million in 1976, more than 7 million in 1980 and more than 9 million in 1989.


- This production was made in Japan for the domestic market but also for increasing exports. These becoming more and more important Japanese carmakers decided to produce cars abroad (transplants) during the 80's primarily in North America and Europe.


- These transplants grew more and more important as the automobile production in Japan stabilized at about 9 million units per year. In 2012, for the first time, the Japanese transplants exceeded the automobile production in Japan, the figures made in China through joint ventures with local carmakers are not included in this total.


- This steady increase in transplants is due to the growing success of Japanese models in all regions of the world, except Japan, where sales of Japanese models have been stagnant since the 90s.


- Please note that a significant part of automobile production in Japan is destined for exports. This share represents about half of Japanese production

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Data source: File #101 - Worldwide production detailed by models

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The Fiat 500 overtook the Mini in the USA in the first half of 2013

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The Fiat 500 overtook the Mini in the USA in the first half of 2013
 
- Against all odds, the Fiat 500 saw its sales exceed those of the BMW Mini in the United States during the first half of 2013: 21,612 units against 21,079. Let us recall that in 2012, on this market 66,123 Minis and 43,772 Fiat 500, and in 2011 57,511 Minis and 19,769 Fiat 500.

- The Mini arrived on the market in 2002, while the Fiat 500 arrived in 2011. The Mini seemed invincible because it corresponded to a demand claiming a small luxury car, attractive, well finished and efficient. Nearly 500,000 Minis were sold on the market between 2002 and 2012, the U.S. represents one of the main markets for this model made in England at Cowley (near Oxford).

- While in 2011, the Fiat Group acquired the majority of the Chrysler Group after the collapse of the American carmaker in 2009, it decided to sell the Fiat 500 in the United States to counter the Mini. This bet was not a foregone conclusion because Fiat had not sold many cars on the market for a long time, did not have a premium image like BMW or Mini and as a result, shoving the Mini under these conditions was a gamble.

- Finally, sales of the Fiat 500 managed to exceed those of the Mini in the first half of 2013, only two years after its arrival on the market, which can be considered a performance both unexpected and spectacular.

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Data source: File #55 - Registrations in the World by makes 

Contact us: info@inovev.com 

 

Japanese transplants have not diminished Japanese exports

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Japanese transplants have not diminished Japanese exports
 
- Japan has implemented an automobile production outside of Japan since the 80s. Cars manufactured outside Japan were sold on foreign markets and very little reimported back. The main regions of Japanese plants were transplanted first in North America and Europe. Then Japanese carmakers also established themselves in India and several countries in Southeast Asia such as Thailand, Malaysia, Indonesia, the Philippines and also in Australia. Finally, they created JVs in China with local carmakers and recently attempted a foray into South America.

- Offshore plants did not replace the exports of Japanese carmakers but added to them, at least until 2007, this is due to a strong demand for Japanese models worldwide. Indeed, exports from Japan remained stable at around 4 to 5 million units per year in the 80s and 90s. They even reached a peak in 2006, 2007 and 2008, reaching nearly 6 million units per year. It was in 1995 that transplants replaced exports from Japan.

- Total exports and transplants represented 13 million units in 2012 (level already achieved in 2007) including 9 million transplants and 4 million for exports.

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Data source: File #101 - Worldwide production detailed by models

Contact us: info@inovev.com 

 

The first 10 groups in 2002 and 2012

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The first 10 groups in 2002 and 2012
 

- Over a recent ten-year period between 2002 and 2012, the hierarchy of global carmakers has changed.
The GM group fell from first place in 2002 to third place in 2012. while increasing its production volume (620 000 vehicles).


- Two groups have been more dynamic than GM and exceeded in recent years: the Toyota group leading in 2012 (3 480 000 vehicles produced) and the Volkswagen group in second position (4 280 000 vehicles produced ).


- The Ford group formerly second fell to sixth place (2.28 million vehicles produced), mainly because the disposal of Volvo, Jaguar, Land Rover, Aston Martin and the removal of the Mercury brand.


- The Renault-Nissan group in fifth position in 2002 rose to fourth place in 2012 (2 880 000 vehicles produced), thanks to the strong growth of Dacia and the acquisition of AvtoVAZ.


- Daimler-Chrysler in sixth position in 2002 has parted from Chryslerto be at the 11th position in 2012. The Fiat Group acquired Chrysler to become Fiat-Chrysler in 2010, and was in 7th position in 2012 (2 450 000 vehicles produced). PSA went from 7th place in 2002 to ninth in 2012 (130,000 vehicles produced), Honda remains stable in 8th place (while having produced 1 200 000 vehicles). Finally, the Hyundai-Kia group has moved from 9th place in 2002 to fifth in 2012 (4 680 000 vehicles produced), thanks to the opening of factories in Europe (600 000 vehicles produced.), in the USA (400 000 vehicles produced) and in China (one million vehicles produced).

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Data source: File #101 - Worldwide production detailed by models

Contact us: info@inovev.com 

 

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