The Ford Craiova plant is running low until the arrival of the future Ka
- Details
- The Ford plant located in Craiova (Romania) is currently running at 50% of its capacity until the arrival of the future Ford Ka. In fact, the only model that is currently manufactured in this factory is a segment B MPV namely the B-Max which currently hasn't met its expected success. It has sold at only 45 753 units in the first ten months of 2014 (for a production of 45 876 units). Ford will not reach more than 50 000 sales this year, which represents half of the manufacturer's objectives for this model.
- The B-Max sold only in Europe competes with SUVs from the B segment, such as the Renault Captur, Peugeot 2008 or Opel Mokka. It was launched at the time the compact MPV market collapsed (Renault Modus, Opel Meriva). Its sales figures have only reduced since its launch in 2012.
- The plant in Craiova, could however see its production volume increase with the launch of the replacement for the Ford Ka that will be produced at this site starting from 2016 at a rate of 65 000/75 000 units per year according to Inovev.
- This future urban car (segment A) will no longer be designed and produced under the Fiat umbrella (unlike the current version made in Tichy), but will once again become a 100% Ford product, such as the first generation launched in 1996. The future Ka could be like the 4-door version sold since last summer in Brazil.
Contact us: info@inovev.com
Read more... The Ford Craiova plant is running low until the arrival of the future Ka
Mazda unveils its SUVs from segment B: the CX-3
- Details
Contact us: info@inovev.com
Read more... Mazda unveils its SUVs from segment B: the CX-3
SOP of PC in Thailand between 2015 and 2017
- Details
Contact us: info@inovev.com
SOP of PC in Malaysia between 2015 and 2017
- Details
- Malaysia’s product development regarding the launches of EEV-compliant (Energy Efficient Vehicle) models is growing very rapidly starting with the release of the first Perodua model, the Axia, in September 2014. The EEV program covers all vehicle models regardless of engine displacement; therefore, a wide range of passengers cars are expected to be launched from small to medium/large size.
- It is highly possible that the fully-remodeled Toyota Viva, which is scheduled to be launched at the end of 2014, will be EEV-compliant as well. In addition, Proton plans to release the volume-selling Saga’s fully remodeled version in 2015, adding an EV model to its lineup. Toyota also announced the launch of the locally-produced Camry Hybrid at the end of 2014.
- The national carmaker Proton is speeding up the launch of global strategic models, small SUVs and other products. A small SUV based on the Iriz called the Irox will be released in 2015.
- Looking at small SUVs, Honda is expected to launch the HR-V and Perodua is forecasted to release a new model based on the next-gen Terios within the next 1-2 years, possibly leading to increased market competition.
Contact us: info@inovev.com
SOP of PC in Indonesia between 2015 and 2017
- Details
- The 22nd Indonesian International Motor Show (IIMS) was held between September 18th and 28th, at the Jakarta International Expo. While last year’s event focused on vehicles that comply with Indonesia’s Low Cost Green Car program (LCGC), this year, the emphasis was on volume-selling MPV and SUV models. While the market strategy of Honda, that produces its core products locally, and Toyota among others that relies on importation are different, it was obvious that all carmakers put an emphasis on MPVs and SUVs.
- According to Inovev’s local partner, the vehicle that attracted the most attention was Honda’s HR-V. Honda’s core product, is intended to go into local production and will be launched within the year. Other Japanese carmakers exhibited imported models only, Toyota’s Rav4, Mitsubishi’s Delica and Nissan’s X-Trail took center stage at each carmaker’s booth. While all three models currently imported, may switch to local production it is likely to depend on future sales and market development.
- As a core market of MPV’s, production of the Toyota Innova MPV is scheduled to take place in Indonesia, scheduled to start production in the last quarter of 2015. Meanwhile, Mitsubishi announced a plan to start operations of a new plant in the first half of 2017 with an annual production capacity of 160 000 units. The facility is intended to be used to manufacture a newly-developed small MPV. It is believed that the small MPV will be based on the Mirage a small sized vehicle.
- Kia announced a plan to set up a plant in the ASEAN with an annual production of over 200 000 units. If Kia establishes the production of the Morning (another small vehicle) in Indonesia, and sets it at a price that can compete with LCGC models it may be able to penetrate the market.
Contact us: info@inovev.com