The Ukrainian market has lost two thirds of its volume since 2008
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- Ukrainian passenger car market fell by 10.2% in 2013, down to 213,322 units (against 237,602 in 2012 and 220,619 in 2011).
This market, geographically and politically close to Russia is comparable to that of Sweden, while the population is five times greater in Ukraine than in Sweden (46 million against 9.2 million). The motorization rate is therefore five times lower in Ukraine than in Sweden (about 100 cars per 1 000 inhabitants in Ukraine). It is hardly higher than in Iran, and 2.5 times lower than in Russia. Ukrainian passenger car market has experienced two exceptional years in 2007 and 2008 ( around 600,000 units per year), but it’s regular level is around 300,000 units per year.Since 2009, the country is immerged into a deep economic crisis (debt).
- As for carmakers, the Renault -Nissan group is leader of the Ukrainian market (thanks in part to AvtoVAZ) with 15% market share, ahead of the Hyundai-Kia group (14%), the Volkswagen group (13%) and ZAZ (8%), a local manufacturer that produces former Daewoo vehicles under its name. Note that the largest increase in three years has been achieved by the Chinese automaker Geely, which rose from 3% of the Ukrainian market in 2011 to 5% in 2012 and 8 % in 2013.
- As for models, the ZAZ Sens (=Daewoo Lanos), which is produced in Ukraine, remains the market leader in 2013 (7,096 units), ahead of Hyundai Accent (5,573 units) , Geely CK (5069 units) , ZAZ Vida (Chevrolet Aveo) and Renault Logan (Logan Dacia).
Read more... The Ukrainian market has lost two thirds of its volume since 2008
Ukrainian production collapsed after 2008
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Mini will use a third production plant from summer 2014
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Read more... Mini will use a third production plant from summer 2014
Production and market in Kazakhstan have nearly doubled in 2013
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Read more... Production and market in Kazakhstan have nearly doubled in 2013
Geely terminates its multi-brand strategy
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- The multi-brand strategy of Chinese groups is today questioned by most independent carmakers. The relevance of this strategy was analyzed by Inovev in March 2013, when Chery decided to no longer produce its brands Rely , Riich and Cowin (see analysis "The Chinese groups' multi-brand strategy called into question").
- At take-off of the Chinese automobile market, independent Chinese carmakers had the idea of creating sub-brands to increase sales in a booming market with the hope to reach multiple audiences.
- Actually Chinese brands marketed very similar models at very similar price. The sales figures of these brands have never really taken off. In addition, they cannibalized the parent brands.
- Geely Group, Chery’s competitor, has carried out the same analysis as Chery and decided to act accordingly. The Emgrand , Gleagle and Englon brands that were born in 2009, will disappear by the end of 2014. Geely will focus its attention on a single brand, Geely brand.
- This policy will enable Geely Group to provide a simplified and more consistent range. The Swedish brand Volvo, owned by Geely, is not affected by this change.